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Out-of-Home PSA Overview
 Purpose
To demonstrate what patient determination and advanced orthopaedic
surgery can do to he...
2013 Out of Home Placements
Presented by:
Goodwill Communications, Inc.
for the
American Academy of Orthopaedic Surgeons
Airport Dioramas
 12 airports
 Number of posters: 68
 Value: $501,850
 Impressions: 76 million
Atlanta-Hartsfield
 Busiest airport in the world
 95 million annual passengers
 5 posters - four jumbo and 1 regular
Atlanta-Hartsfield
 Jumbo in front of train
Atlanta-Hartsfield
 Jumbo in front of train
Atlanta-Hartsfield
 Regular diorama walkway to train
Atlanta-Hartsfield
 Jumbo diorama walkway to gate
Atlanta-Hartsfield
 Jumbo diorama adjacent to Courtesy Center
Chicago O-Hare
 Second busiest airport in the world
 80 million annual passengers
 11 posters
 Regular dioramas
Chicago O-Hare
 Gate H17 American Airlines Terminal
Chicago O-Hare
 Regular diorama under flight directory
Chicago O-Hare
 Regular diorama top of escalator
Chicago O-Hare
 Regular dioramas airport exit
Chicago O-Hare
 Regular diorama main terminal
Chicago O-Hare
 Diorama outside international reception
Chicago O-Hare
 Diorama main terminal
Chicago O-Hare
 Diorama main terminal
Chicago O-Hare
 Diorama gate waiting area
Chicago O-Hare
 Diorama main terminal
Chicago O-Hare
 Diorama departure waiting area
Minneapolis-St. Paul
 Largest and busiest airport in the six-state
upper Midwest region
 33 million annual passengers
 ...
Minneapolis-St. Paul
 Jumbo diorama main terminal
New York LaGuardiaNew York LaGuardia
 Second busiest airport in New York
 24 million annual passengers
 12 posters
New York LaGuardia
 Dioramas main terminal
New York LaGuardia
 Dioramas main terminal
New York LaGuardia
 Dioramas main terminal
Airports No Photos
Madison, Wisconsin
 Second largest city in the state
 2 outdoor posters in 4 locations
 Eyes On Impressions: 234,370
Transit Media
 Chicago & Boston
 Third & 10th DMAs
 Number of posters: 80
 Value: $91,477
 Gross Impressions: 18 mill...
Chicago
 Third largest city in the U.S.
 Population: 10 million (metro area)
 45 street furniture posters
 Total Gross...
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Chicago Street Furniture
Boston
 Tenth largest city in the U.S.
 Population: 4.5 million (metro area)
 25 street furniture posters
 Total Gross...
Boston Street Furniture
Boston Street Furniture
Boston Street Furniture
Boston Street Furniture
Boston Street Furniture
Shopping Centers
 61 malls
 56 malls in top 20 DMAs
 Number of posters: 200
 Value: $222,175
 Gross Impressions: 279 ...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Beverly Center
 Suburb of Los Ange...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Biltmore Fashion Park
 Suburb of P...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Brandon Town Center
 East of Tampa...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Cherry Creek MallCherry Creek Mall
...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Century City Mall
 Suburb of Los A...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Citrus Park Center
 Tampa, Florida...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Dallas Galleria Mall
 Dallas, Texa...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
 Miami, Florida
 Number of poster...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Embarcadero Center
 San Francisco,...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Fair Oaks Mall
 Suburb of Washingt...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Fox Valley Shopping Mall
 Suburb o...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Fair Lane Town Center
 Suburb of D...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Roseville Galleria
 Suburb of Sacr...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Hawthorne Mall
 Suburb of Chicago,...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Exton Mall
Exton Mall
 Suburb of P...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
International Plaza
 Tampa, FL
 N...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Stonecrest Mall
 Suburb of Atlanta...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Columbia Mall
 Suburb of Washingto...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Main Place Mall
 Santa Ana, CA
 N...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Oak Brook Shopping Center
 Suburb ...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
North Star Mall
 San Antonio, TX
...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Old Orchard Shopping Center
 Subur...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Sawgrass Mall
 Suburb of Fort Laud...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
San Francisco Centre
 San Francisc...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Stamford Town Center
 Stamford, CT...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Sun Valley Mall
 Suburb of San Fra...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Twelve Oaks Mall
 Detroit, MI
 Nu...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Tysons Corner Center
 Suburb of Wa...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Water Tower Place
 Chicago, IL
 N...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Wellington Green Mall
 Wellington,...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Willowbend Mall
 Suburb of Dallas,...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Woodfield Mall
Woodfield Mall
 Sub...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Woodlands Plaza
 Grand Rapids, MI
...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Westfarms Mall
 Farmington, CT
 N...
*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters
Short Hills, NJ
 Suburb of Newark ...
AAOS OOH PRESENTATION
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AAOS OOH PRESENTATION

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Outdoor PSA presentation for the American Academy of Orthopaedic Surgeons

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AAOS OOH PRESENTATION

  1. 1. Out-of-Home PSA Overview  Purpose To demonstrate what patient determination and advanced orthopaedic surgery can do to help people lead fulfilling and productive lives, the American Academy of Orthopaedic Surgeons produced five different out-of-home posters showing how people rebounded from serious injuries. They were created by August/Lang & Husak of Bethesda, Maryland and distributed by Goodwill Communications to airports, shopping malls and transit companies.  Results  The number of total posters displayed: 351  The number of venues where they were displayed: 153  The total Gross Impressions for the campaign: 373 million  The total value for the campaign was $815,502 or an ROI of 23 to 1.
  2. 2. 2013 Out of Home Placements Presented by: Goodwill Communications, Inc. for the American Academy of Orthopaedic Surgeons
  3. 3. Airport Dioramas  12 airports  Number of posters: 68  Value: $501,850  Impressions: 76 million
  4. 4. Atlanta-Hartsfield  Busiest airport in the world  95 million annual passengers  5 posters - four jumbo and 1 regular
  5. 5. Atlanta-Hartsfield  Jumbo in front of train
  6. 6. Atlanta-Hartsfield  Jumbo in front of train
  7. 7. Atlanta-Hartsfield  Regular diorama walkway to train
  8. 8. Atlanta-Hartsfield  Jumbo diorama walkway to gate
  9. 9. Atlanta-Hartsfield  Jumbo diorama adjacent to Courtesy Center
  10. 10. Chicago O-Hare  Second busiest airport in the world  80 million annual passengers  11 posters  Regular dioramas
  11. 11. Chicago O-Hare  Gate H17 American Airlines Terminal
  12. 12. Chicago O-Hare  Regular diorama under flight directory
  13. 13. Chicago O-Hare  Regular diorama top of escalator
  14. 14. Chicago O-Hare  Regular dioramas airport exit
  15. 15. Chicago O-Hare  Regular diorama main terminal
  16. 16. Chicago O-Hare  Diorama outside international reception
  17. 17. Chicago O-Hare  Diorama main terminal
  18. 18. Chicago O-Hare  Diorama main terminal
  19. 19. Chicago O-Hare  Diorama gate waiting area
  20. 20. Chicago O-Hare  Diorama main terminal
  21. 21. Chicago O-Hare  Diorama departure waiting area
  22. 22. Minneapolis-St. Paul  Largest and busiest airport in the six-state upper Midwest region  33 million annual passengers  2 posters
  23. 23. Minneapolis-St. Paul  Jumbo diorama main terminal
  24. 24. New York LaGuardiaNew York LaGuardia  Second busiest airport in New York  24 million annual passengers  12 posters
  25. 25. New York LaGuardia  Dioramas main terminal
  26. 26. New York LaGuardia  Dioramas main terminal
  27. 27. New York LaGuardia  Dioramas main terminal
  28. 28. Airports No Photos
  29. 29. Madison, Wisconsin  Second largest city in the state  2 outdoor posters in 4 locations  Eyes On Impressions: 234,370
  30. 30. Transit Media  Chicago & Boston  Third & 10th DMAs  Number of posters: 80  Value: $91,477  Gross Impressions: 18 million
  31. 31. Chicago  Third largest city in the U.S.  Population: 10 million (metro area)  45 street furniture posters  Total Gross Impressions: 12.1 million
  32. 32. Chicago Street Furniture
  33. 33. Chicago Street Furniture
  34. 34. Chicago Street Furniture
  35. 35. Chicago Street Furniture
  36. 36. Chicago Street Furniture
  37. 37. Chicago Street Furniture
  38. 38. Chicago Street Furniture
  39. 39. Chicago Street Furniture
  40. 40. Chicago Street Furniture
  41. 41. Chicago Street Furniture
  42. 42. Chicago Street Furniture
  43. 43. Boston  Tenth largest city in the U.S.  Population: 4.5 million (metro area)  25 street furniture posters  Total Gross Impressions: 3.9 million
  44. 44. Boston Street Furniture
  45. 45. Boston Street Furniture
  46. 46. Boston Street Furniture
  47. 47. Boston Street Furniture
  48. 48. Boston Street Furniture
  49. 49. Shopping Centers  61 malls  56 malls in top 20 DMAs  Number of posters: 200  Value: $222,175  Gross Impressions: 279 million
  50. 50. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Beverly Center  Suburb of Los Angeles  Number of posters: 4  Gross Impressions: 4.3 million*
  51. 51. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Biltmore Fashion Park  Suburb of Phoenix, AZ  Number of posters: 3  Gross Impressions: 1.8 million*
  52. 52. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Brandon Town Center  East of Tampa FL  Number of posters: 4  Gross Impressions:4.7 million*
  53. 53. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Cherry Creek MallCherry Creek Mall  Denver, Colorado  Number of posters: 4  Gross Impressions: 5.3 million*
  54. 54. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Century City Mall  Suburb of Los Angeles  Number of posters: 3  Gross Impressions:4.4 million*
  55. 55. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Citrus Park Center  Tampa, Florida  Number of posters: 3  Gross Impressions: 3 million*
  56. 56. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Dallas Galleria Mall  Dallas, Texas  Number of posters: 4  Gross Impressions: 5.7 million*
  57. 57. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters  Miami, Florida  Number of posters: 4  Gross Impressions: 6.4 million*
  58. 58. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Embarcadero Center  San Francisco, CA  Number of posters: 3  Gross Impressions: 3.3 million*
  59. 59. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Fair Oaks Mall  Suburb of Washington, DC  Number of posters: 4  Gross Impressions: 6.2 million*
  60. 60. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Fox Valley Shopping Mall  Suburb of Chicago, IL  Number of posters: 4  Gross Impressions: 3.9 million*
  61. 61. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Fair Lane Town Center  Suburb of Detroit, MI  Number of posters: 3  Gross Impressions: 3 million*
  62. 62. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Roseville Galleria  Suburb of Sacramento, CA  Number of posters: 1  Gross Impressions: 3.3 million*
  63. 63. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Hawthorne Mall  Suburb of Chicago, IL  Number of posters: 4  Gross Impressions: 3 million*
  64. 64. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Exton Mall Exton Mall  Suburb of Philadelphia, PA  Number of posters: 5  Gross Impressions: 2.6 million*
  65. 65. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters International Plaza  Tampa, FL  Number of posters: 3  Gross Impressions: 4.7 million*
  66. 66. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Stonecrest Mall  Suburb of Atlanta, GA  Number of posters: 3  Gross Impressions: 3.7 million*
  67. 67. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Columbia Mall  Suburb of Washington, DC  Number of posters: 4  Gross Impressions: 2.7 million*
  68. 68. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Main Place Mall  Santa Ana, CA  Number of posters: 4  Gross Impressions: 5.3 million*
  69. 69. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Oak Brook Shopping Center  Suburb of Chicago, IL  Number of posters: 4  Gross Impressions: 8.8 million*
  70. 70. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters North Star Mall  San Antonio, TX  Number of posters: 3  Gross Impressions: 4.8 million*
  71. 71. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Old Orchard Shopping Center  Suburb of Chicago, IL  Number of posters: 4  Gross Impressions: 4.4 million*
  72. 72. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Sawgrass Mall  Suburb of Fort Lauderdale, FL  Number of posters: 4  Gross Impressions: 6.4 million*
  73. 73. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters San Francisco Centre  San Francisco, CA  Number of posters: 3  Gross Impressions: 4.7 million*
  74. 74. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Stamford Town Center  Stamford, CT  Number of posters: 3  Gross Impressions: 3.1 million*
  75. 75. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Sun Valley Mall  Suburb of San Francisco, CA  Number of posters: 3  Gross Impressions: 3.9 million*
  76. 76. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Twelve Oaks Mall  Detroit, MI  Number of posters: 3  Gross Impressions: 4.1 million*
  77. 77. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Tysons Corner Center  Suburb of Washington, DC  Number of posters: 3  Gross Impressions: 7.1 million*
  78. 78. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Water Tower Place  Chicago, IL  Number of posters: 3  Gross Impressions: 6.7 million*
  79. 79. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Wellington Green Mall  Wellington, FL  Number of posters: 3  Gross Impressions: 2.9 million*
  80. 80. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Willowbend Mall  Suburb of Dallas, TX  Number of posters: 3  Gross Impressions: 4.7 million*
  81. 81. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Woodfield Mall Woodfield Mall  Suburb of Chicago, IL  Number of posters: 3  Gross Impressions: 8 million*
  82. 82. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Woodlands Plaza  Grand Rapids, MI  Number of posters: 3  Gross Impressions: 3.3 million*
  83. 83. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Westfarms Mall  Farmington, CT  Number of posters: 3  Gross Impressions: 5.7 million*
  84. 84. *Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters Short Hills, NJ  Suburb of Newark & New York City  Number of posters: 3  Gross Impressions: 4.1 million*

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