UX STRAT Europe, Giles Colborne, “Strategies for Intelligent Product and Service Design”
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UX STRAT Europe 2016 presentation by Giles Colborne, Managing Director, cxpartners
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UX STRAT Europe, Giles Colborne, “Strategies for Intelligent Product and Service Design”
- 1. @gilescolborne Strategies for intelligent product and service design Giles Colborne @gilescolborne
- 5. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
- 7. Sou @gilescolborne Cellular IoT Non-cellular IoT PC / Laptop / Tablet Mobile Phone Landline Ericsson Mobility Report 2016
- 14. @gilescolborne Here is exactly what you need right now
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- 22. @gilescolborne Hey, Siri, how do you design services based on algorithms?
- 24. @gilescolborne WHAT PEOPLE DO TASKS PREPARE SPECIFY BUY OWN CONVERSION ENGAGEMENT SEARCH
- 25. @gilescolborne WHAT PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
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- 27. @gilescolborne WHAT PEOPLE DO TASKS PREPARE SPECIFY BUY OWN US COMPETITOR COMPETITOR CONVERSION ENGAGEMENT SEARCH
- 29. @gilescolborne
- 30. @gilescolborne Machine learning is not magic it’s engineering
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- 36. @gilescolborne P(booking) α0 + β1 ⨉ price + β2 ⨉ location + β3 ⨉ demand + β4 ⨉ listing attributes
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- 55. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
- 57. @gilescolborneJohan Schalkwyk, Voice Technology and Research Lead, Google
- 58. @gilescolborne
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- 61. @gilescolborne@gilescolborne I’d like to return my shirt. The one you bought last week? Just print this label and send it back to us. Hi, Giles. I can help if you have a question about a recent order.
- 62. @gilescolborne Set out along Main Street and go ahead for 50 yards. At the junction with Spring Street bear left along Main Street for 240 yards. At the traffic lights go straight ahead for 70 yards. Take the ramp for the train station marked ‘other traffic’ and in 20 yards you’ll be at the train station. I’m in a hurry. Where’s the train station? @gilescolborne
- 63. @gilescolborne Straight ahead. I’m in a hurry. Where’s the train station? Time Pressure / Error / Shared Knowledge @gilescolborne
- 64. @gilescolborne Book me an off peak return from Bath to London for next Tuesday with a seat reservation on the way back at 4:30. Would you like to add a Zone 1-5 Travelcard for £5.80? Yes plz That comes to £78.20 including booking fee. Want to go ahead? Trainline BookingMenu My tickets OK
- 65. @gilescolborne Strategies for intelligent service design 1. Data. Unique data. Complex data. Connected data. 2. A user need. Which may not be obvious to your users. 3. A visualisation of your data. To help you find the patterns within it. 4. An algorithm. And teams with a shared understanding of how it works. 5. A sense of etiquette. Don’t let your ‘smart’ service offend users. 6. A sense of dialogue. Understand how to hold a conversation. 7. The skills to manage the service. Start small. MVP.
- 66. @gilescolborne