2015 03-18 - Do You Have An SEO Strategy?
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When it comes to building an SEO strategy, many people (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions. That's a good start, but only if you're asking the right questions. We want to show you five things to consider when formulating your SEO strategy and the best ways to implement them.
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2015 03-18 - Do You Have An SEO Strategy?
- 2. don't leave it to luck Just links & meta keywords right? SEO is easy. Here are the 3 simple steps: <META Keywords Tag>1 Repeat keywords 100x on each page2 Get 150,000 VERIFIED links for $6.99/mo3
- 3. don't leave it to luck Just Kidding! DO NOT DO THOSE THINGS! If you did, please see the last few slides on how to recover from a Google Delisting.
- 4. don't leave it to luck What’s Goal? What’s the point in driving 10,000 visitors to your website every hour if none of them convert? Are you taking FULL advantage of every opportunity?
- 5. don't leave it to luck 5 Questions To Develop Your Strategy What do (or can) we create that helps solve searchers' questions or problems? 1 This is the default question when beginning content and relationship marketing efforts.
- 6. don't leave it to luck 5 Questions To Develop Your Strategy What is the unique value we provide that no one else does? 2 Why do you exist when there is already a solution available? Purple Cow! How are you different?
- 7. don't leave it to luck 5 Questions To Develop Your Strategy Who will help amplify our message and why will they do it? 3 This is essential due to the shift from the SEO tactic of ranking signal (link) building to ranking signal (link) earning.
- 8. don't leave it to luck 5 Questions To Develop Your Strategy We need people that care enough about what we’re doing to share it with others via social media, email, word of mouth, etc. Without them, we’re shouting into a void like a forgotten blog and we’re going to fail.
- 9. don't leave it to luck 5 Questions To Develop Your Strategy Since we need the amplification to get these ranking signals, we need to know WHO we’re looking for. • Target Audience • Target Customer • Influencers • Current Customers (if they want to share you!)
- 10. don't leave it to luck 5 Questions To Develop Your Strategy What is our process for turning visitors from search into customers? 4 This is how you get your ROI. What does your web marketing / sales funnel look like?
- 11. don't leave it to luck 5 Questions To Develop Your Strategy How do we expose our content in a way that search engines can easily crawl, understand, and deliver to searchers? 5
- 12. don't leave it to luck 5 Questions To Develop Your Strategy • This is your more typical on-site SEO tactic. • How are we going to turn our legal knowledge into something that a search engine can perceive? • Content needs to answer the question and not just contain the keywords.
- 13. don't leave it to luck 5 Questions To Develop Your Strategy This is your more typical on-site SEO tactic. How are we going to turn our legal knowledge into something that a search engine can perceive?
- 14. don't leave it to luck 5 Questions To Develop Your Strategy • What is truly shareable? Lead Magnets, Infographics, Videos, Short Form Content. • Analyze your competitors tactics. • IT: schemas, tags, above the fold, h1, open graph, descriptions, page structure, redirects, site load speed, canonical link tags, URL structure.
- 15. don't leave it to luck Local vs Global SEO • I’m FIRST on Google! … In Anniston … But that’s okay! • Global Requires Budget. Think about the competition you’re up against.
- 16. don't leave it to luck Delisting? That happens? • What happened? Google hates being “gamed”
- 17. don't leave it to luck Delisting? That happens? • Google Analytics + Webmaster Tools • Disavow all bad links. All links aren’t created equal. microsoft.com vs bobsgolfcartsoxford.com
- 18. don't leave it to luck It’s A Mystery! • What we know today is a matter of trial and error • Moz.com is a great resource. • Focus on content and conversion over trickery. • Consider using a CMS to make the on-site easier.
- 19. don't leave it to luck Thank You For Attending! 866.645.9235 info@widenetconsulting.com /WideNet @WideNet /company/widenet-consulting-llc WideNetConsulting.com