2. Tracking keywords is the
foundation of SEO
reporting. Here are three
different types of
keyword tracking
techniques that can
take you from beginner
to pro
3. What are my rankings?
Is my investment
improving my revenue?
Most stakeholders
investing in SEO think of
two things:
Our jobs as digital
marketers is to help paint
a picture with data to
show that our SEO efforts
are helping generate
business from organic
sources.
4. An estimate of a website’s
trend of organic visibility
for the set of target
keywords currently being
tracked in the campaign.
This is typically set on a
scale of 0-100%. If you have
an organic visibility of 100%,
then all of your tracked
keywords would be ranking
in position 1.
VISIBILITY
VISIBILITY
6. This is the average
monthly search
volume. Typically
higher volume
keywords are more
important to track, but
there is definitely a
case for tracking small
volume keywords.
VOLUME
VOLUME
7. PAGE
PAGE
This is the page that’s
ranking for that
specific keyword. It’s
always important to
know what your top
ranking pages are.