Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What is Cultural Semiotics? Wilma Clark April 2008 <ul><li>Linguistics </li></ul><ul><li>Semantics </li></ul><ul><li>Semio...
The Theoretical Field <ul><li>Pierce:   </li></ul><ul><li>Saussure: </li></ul><ul><li>Barthes:   </li></ul><ul><li>Kristev...
What is Cultural Semiotics? <ul><li>Cultural Semiotics is a holistic approach to the problem of meaning generation. Lotman...
Yuri Lotman:   Semiosphere <ul><li>The space of semiosis </li></ul><ul><li>A multi-layered, interconnected ‘web’ of meanin...
Yuri Lotman:   Semiosphere and Culture <ul><li>Operating across space and time </li></ul><ul><li>Cultural memory </li></ul...
Yuri Lotman:   Visualising semiosphere  <ul><li>How do we filter meanings? </li></ul><ul><li>Cultural memory – why do we s...
Upcoming SlideShare
Loading in …5
×

What Is Cultural Semiotics

11,355 views

Published on

Overview - What is Cultural Semiotics. How does it fit in with similar theoretical frameworks and methodologies?

Published in: Technology, Education
  • Be the first to comment

What Is Cultural Semiotics

  1. 1. What is Cultural Semiotics? Wilma Clark April 2008 <ul><li>Linguistics </li></ul><ul><li>Semantics </li></ul><ul><li>Semiotics </li></ul><ul><li>Social Semiotics </li></ul><ul><li>Cultural Semiotics </li></ul><ul><li>Discourse </li></ul><ul><li>Multimodality </li></ul>
  2. 2. The Theoretical Field <ul><li>Pierce: </li></ul><ul><li>Saussure: </li></ul><ul><li>Barthes: </li></ul><ul><li>Kristeva: </li></ul><ul><li>Halliday: </li></ul><ul><li>Hodge & Kress: </li></ul><ul><li>Fairclough, Foucault: </li></ul><ul><li>Hall et al. </li></ul><ul><li>Kress & van Leeuwen: </li></ul>semiosis semiology mythologies intertextuality language as social semiotic social semiotics discourse analysis cultural studies multimodal discourse
  3. 3. What is Cultural Semiotics? <ul><li>Cultural Semiotics is a holistic approach to the problem of meaning generation. Lotman defines ‘meaning generation’ as the ability of culture, both as a whole and as the sum of its parts, to generate, as ‘output’, nontrivial new texts. </li></ul>For this, he coined the term semiosphere – a modelling system, characterised by permeable boundary structures, to facilitate a mapping of the contexts of culture (semiospheres)
  4. 4. Yuri Lotman: Semiosphere <ul><li>The space of semiosis </li></ul><ul><li>A multi-layered, interconnected ‘web’ of meaning </li></ul><ul><li>Both participant in, and the space of, dialogue </li></ul>
  5. 5. Yuri Lotman: Semiosphere and Culture <ul><li>Operating across space and time </li></ul><ul><li>Cultural memory </li></ul><ul><li>Establishes meaning and generates new meanings </li></ul>
  6. 6. Yuri Lotman: Visualising semiosphere <ul><li>How do we filter meanings? </li></ul><ul><li>Cultural memory – why do we see what we see? </li></ul><ul><li>How do we make connections that generate new meanings? </li></ul>

×