AWS Summit Taipei 2018

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This document discusses how Newsleopard, a Taiwan-based marketing SaaS company, uses AWS to build its platform. Newsleopard aims to efficiently deliver the right messages to the right people through the right channels at the right time. The current AWS architecture is described. Challenges Newsleopard faces in scaling by 2020 are also outlined. Solutions proposed to address challenges include leveraging AWS services for big data stream handling, extensibility, accuracy targeting, and handling spikes. Dockerization, orchestration, logging, monitoring, and DevOps practices are suggested for agility. Machine learning is proposed for targeting accuracy. Overall, offloading loads to AWS is advised so Newsleopard can focus on providing great SaaS

Presentations & Public Speaking

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
CT Yeh 葉政達
如何利利⽤用AWS構建SaaS服務平台，
新思維拓拓展新商機
CTO, Newsleopard 電⼦子豹

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
A Little Bit About

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Newsleopard’s Mission
讓電商可以⽤用最簡單、快速、有效的⽅方式
把對的訊息⽤用對的渠道在對的時間送給對的⼈人

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
40 Million+
Opened Emails
99%
Deliverability
10,000+
Enterprise Members
Newsleopard Achievements
30K+
Campaign Reports
27%
73%
1 in 4 People in Taiwan
Received Emails
Sent by Newsleopard

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Current Architecture on AWS

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Challenges Before 2020

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Newsleopard Magic Box
Click
Records
&
Reports
Member
Variables
&
Lists
Product
Line
1
Click Stream
Click Stream
Click Stream
Message Stream
Message Stream
Message Stream
Product
Line
2
Product
Line
3
Product
Line
?
Big Data Stream Handling
Extensibility & Agility
Accuracy of Targeting
Instant Spikes Handling

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Solution 1: Big Data Stream Handling

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Solution 2: Extensibility and Agility
Requirements:
• Multiple Product Lines with The Same System Core
• Fast Fail, Fast Learn with Stability
Considerations:
• Resilience & Scalability
• Faster Time to Market
• ROI and Reduced TCO

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Solution 2.1, 2.2, 2.3, ……/∞
1. Dockerization
2. Orchestration
3. Centralized Logging & Monitoring
4. DevOps Culture
Amazon EKS
Amazon ES
Grafana

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Solution 2.5/∞: CI/CD Process

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The Rest of the Solutions…
1. Solution 3: Accuracy of Message Targeting
2. Solution 4: ……
3. ……
Amazon
S3
Amazon Machine
Learning
Amazon
EMR
Amazon EKS Amazon
SageMaker

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
If only one take away …
Offload all kinds of LOADs from inside your system to
AWS managed services as possible as YOU($) CAN.
So you can,
focus on providing your customers great SaaS services.

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Thank You!

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
We are Hiring
CT Yeh 葉政達
ct@newsleopard.com
https://www.newsleopard.com

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