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Session 8, Walter
1.
Phase Model CSR Communication Concept
Development Bernd Lorenz Walter welcome@BLWalter.com
2.
… the USUAL
way. Predicting Stakeholders needs and expectations.
3.
… the CSR
way. Involving stakeholders into the concept development process …
4.
… the CSR
way. … based on the clear understanding of the coprorations identity in constant interaction with its societal environment.
5.
Try it out!
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