Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
Making Virtual Profitable: Steal These Business Ideas
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Making Virtual Profitable: Steal These Business Ideas

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According to FutureWatch 2010, 12% of meeting professionals are expecting virtual meetings to be a continuing trend in 2010. The question meeting professionals have now is how do they create a virtual strategy that serves their audience’s educational and networking needs while expanding their own revenue opportunities.

This session with explore four business models for virtual options:

* Freemium Registration: Free registration for basic content.
* Paid Registration: Charging for premium content.
* Exhibitors/Sponsorship: Exhibiting, advertising and brand awareness associated with the virtual component.
* Hybrid Opportunities: Prizes, games and sponsorships that span the physical and virtual event

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  • Good morning everyone. Thank you for joining me today for this presentation. Virtual has definitely become a very big topic over the past 12-18 months. And when we take a step back (next slide)
  • projected revenue growth over 2009. While it may be too soon to cheer, it’s a positive indicator for 2011
  • With the US responsible for nearly 30% of the total global industry
  • While virtual represents a drop in the bucket within the overall meetings & events industry, it represents an opportunity for both corporations and associations
  • The question I want to help you answer is – if I go virtual, which business model makes sense for me. Before I begin, I want to get a sense of everyone’s level with virtual events to date and what mix is association, corporation or both
  • And a hybrid model in terms of how to incorporate opportunities that span a physical to virtual event and back again
  • Exceeded reg/attendee goals: 5920 registrants, 2500 attended from 52 countries
  • Another model is to look at exhibitor-drive virtual events.
  • In terms of attract more people and global reach of such a model
  • Value is audience – have a quality audience that suppliers and vendors want to sell to - exhibitor
  • Value is audience – have a quality audience that suppliers and vendors want to sell to - exhibitor
  • Audience – global, time constraint, expectationsObjectives – how does this complement your organization’s overall goals - corporation: marketing objectives - association: membership / revenueSupport system – what support staff do you have available to manage the events? How well-trained are they?AV/Production – what quality are you seeking to provide? Free live stream provides a different quality and experience than full two-camera, live streaming video/audio set-upStart small and build – if this the first time you’re doing this, consider starting small with a couple of sessions/speakers, and find a provider that has some of the elements you’re seekingTest-test-test: the one thing that each of the case studies demonstrate is you have to test, test, and test some more. This will help determine what does and doesn’t work.
  • Audience – global, time constraint, expectationsObjectives – how does this complement your organization’s overall goals - corporation: marketing objectives - association: membership / revenueSupport system – what support staff do you have available to manage the events? How well-trained are they?AV/Production – what quality are you seeking to provide? Free live stream provides a different quality and experience than full two-camera, live streaming video/audio set-upStart small and build – if this the first time you’re doing this, consider starting small with a couple of sessions/speakers, and find a provider that has some of the elements you’re seekingTest-test-test: the one thing that each of the case studies demonstrate is you have to test, test, and test some more. This will help determine what does and doesn’t work.
  • Elsevier case study: http://www.foliomag.com/2010/hybrid-events-live-virtual-combo
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