My presentation from inOrbit 2019 conference keynote speech about digital marketing lessons. Tips on how to leverage the full potential of digital marketing, tools you can use, operational mindset you need when doing digital marketing. Skip to slide 17 if you're not interested in the storytelling part of the speech :)
15. OK ČRT, WHAT DOES THIS HAVE TO
DO WITH ANYTHING?
16. GETTING FIT, WINNING STARCRAFT AND
DOING GOOD MARKETING ARE ALL
ACHIEVED IN THE SAME WAY
17. 1. HAVE A CLEAR BUSINESS AND MARKETING
GOAL AND BE READY TO MAKE CHANGES
IN ORDER TO ACHIEVE IT.
100 % year on year growth does not come from increasing
your Facebook budget by 10%.
18. 2. HAVE A REALISTIC EXPECTATION OF
WHAT IT TAKES TO ACHIEVE YOUR GOAL.
Don‘t just make incremental changes to your PPC
strategy and „hope“ for the best.
19. 3. YOU NEED TO HAVE A DIVERSE RANGE
OF TOOLS AND TACTICS AT YOUR DISPOSAL.
You shouldn‘t rely on a single tool or platform to
continue delivering indefinitely.
24. SEO PPC UX AND TESTING
CUSTOMER
FEEDBACK
RESEARCH OTHER STUFF
25.
26. 5. YOU NEED TO UNDERSTAND TWO THINGS: WHAT
KIND OF OPTIONS YOU HAVE IN EACH ADVERTISING
PLATFORM AND WHAT KIND OF DATA YOU CAN
GET FROM THEM.
27. 6. DEFINE YOUR IDEAL T-SHAPE OF KNOWLEDGE
AND START DEVELOPING IT.
Build your T-shape with internal and external resources and
coordinate your needs and requirements with your HR.
32. 7. DON‘T FORGET TO PUT YOUR T-SHAPE TO WORK.
Start implementing tactics rather than strategies. Work on
projects rather than departments and teams.
34. 8. PAY ATTENTION TO WHAT‘S HAPPENING
ON YOUR MARKET.
Keep an eye out on your competitors and user behavior
to identify risks and opportunities.
35. 9. IMPLEMENT A LESSON LEARNED AND
ACTION APPROACH TO YOUR MARKETING.
You need to know why something is working, why something is
not and what you will do as a result of either.
36. Our Facebook campaign was a failure.
Our Facebook campaign was a failure either
because our targeting was wrong or because our
message did not resonate with the target group. We
will run the campaign again twice with some
changes and see if the results change.
37. 10. BE SMART WITH YOUR RESOURCES.
Increasing marketing budget isn‘t always the best decision.
Razporeditev kanalov po obisku
Zadnje pol leta od konca julija do konca januarja
Organic na 4. mestu
11,4 % od celotne strani
Ponavadi organic na 2. mestu, direct tukaj zelo visok
Potencial za dodaten obisk, saj so keywordi, ki še niso med top pozicijami
Razporeditev kanalov po obisku
Zadnje pol leta od konca julija do konca januarja
Organic na 4. mestu
11,4 % od celotne strani
Ponavadi organic na 2. mestu, direct tukaj zelo visok
Potencial za dodaten obisk, saj so keywordi, ki še niso med top pozicijami
Razporeditev kanalov po obisku
Zadnje pol leta od konca julija do konca januarja
Organic na 4. mestu
11,4 % od celotne strani
Ponavadi organic na 2. mestu, direct tukaj zelo visok
Potencial za dodaten obisk, saj so keywordi, ki še niso med top pozicijami
Razporeditev kanalov po obisku
Zadnje pol leta od konca julija do konca januarja
Organic na 4. mestu
11,4 % od celotne strani
Ponavadi organic na 2. mestu, direct tukaj zelo visok
Potencial za dodaten obisk, saj so keywordi, ki še niso med top pozicijami
Razporeditev kanalov po obisku
Zadnje pol leta od konca julija do konca januarja
Organic na 4. mestu
11,4 % od celotne strani
Ponavadi organic na 2. mestu, direct tukaj zelo visok
Potencial za dodaten obisk, saj so keywordi, ki še niso med top pozicijami