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Guy White - Engaging with the Passive Crowd, CSWGlobal14
The document discusses the concept of passive crowdsourcing, which engages a crowd that does not actively participate, and highlights its applications in fields like customer engagement journalism and disaster relief. It also addresses issues such as the effectiveness of traditional media, urban planning through geolocated tweets, and the financial industry's struggle to recruit women due to early choices. Additionally, ethical concerns regarding data coverage, censorship, and intrusion are raised.
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Guy White - Engaging with the Passive Crowd, CSWGlobal14
- 1. • 30th November201210th December 2012 ENGAGING WITH THE PASSIVE CROWD Guy White, Managing Director, Catalyx © Catalyx. The material in this document is owned by Catalyx
- 2. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 2 More UK males talk about hairstyling online than females Image Source: http://cdn.stylisheve.com/wp- content/uploads/2011/12/1920s-Hairstyles-for-Men.jpeg
- 3. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 3 Traditional media channels use the collective content of Twitter users to break the news of a 2013 London helicopter crash Image Source: http://live.standard.co.uk/ / http://www.theguardian.com/
- 4. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 4 New York town planners plan more effectively through geo-tagged Tweets Business Weekend leisure Nightlife Residential Image Source: ‘Characterising Urban Landscapes using geolocated Tweets’, Frias-Martinez, 2012, Telefonica Research Lab, Madrid – thanks to http://www.cs.columbia.edu/
- 5. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 5 Financial industry problems with recruiting women is a result of choices made by those women at age 16-18. Image source: http://www.minyanville.com/
- 6. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 6 Passive Crowdsourcing Creating Value from a crowd that does not come to you.
- 7. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 7 Versus traditional approaches
- 8. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 8 Uses Customer Engagement Journalism Policy making Innovation Human and natural Disaster relief Human behaviour mapping Campaigning Influencer tracking
- 9. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 9 Customer Engagement Journalism Policy making Innovation Human and natural Disaster relief Human behaviour mapping
- 10. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 10 Uses Customer Engagement Innovation Human and natural Disaster relief Human behaviour mapping Campaigning Influencer tracking
- 11. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 11 …not just online
- 12. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 12 …not just online
- 13. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 13 Watchouts Data Coverage And censorship? Who is talking?
- 14. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 14 Ethics – When does creating value become intrusion
- 15. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 15 Passive to Active PASSIVE CROWD INTERACTIVE CROWD WATCHING + LISTENING GENERATINGCollective Intelligence
- 16. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 16
- 17. Click to editMaster title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 28/04/2014 17 Larry Page’s vocal chords
- 18. info@thecatalyx.com 0041 22 3450994 PLEASE CALL FOR ANYMOREINFORMATION © Catalyx. The material in this document is owned by Catalyx