Heat Up Your Summer with Influencer & Performance Marketing - Crowd Media

1. Your summer Influencer
Marketing Strategy
2019

2. About Crowd Media
We partner with brands to design tailor fit, creative campaigns
with credible content creators.
We implement digital strategies to reach your marketing goals.
Our team of experts use industry knowledge and internal data-driven insight for:
☼ Branded Storytelling
☼ Influencer Talent Casting
☼ Campaign Amplification
☼ Global Influencer Marketing Consultancy
We operate globally in 55+ countries, with local expertise across 30+ languages.
Let us help you reach your crowd.
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3. “Everything good, everything magical happens
between the months of June and August.
Jenny Han
With good weather, longer days and positive vibes, Summer can be a powerful and
lucrative moment for your brand to flourish.
Influencer marketing is a thriving way to keep your brand visible rather than fading along
with your tan lines. Tapping into the vacay-heavy season, Crowd Media can amplify your
brand awareness with a creative Influencer Marketing strategy to increase engagement,
drive quality traffic to your site, and even encourage sales.
Crowd Media’s unique approach has the ability to extract significant value from one
activation, elevating your brand and taking its digital presence to the next level.
Take advantage of the hot months and keep your customers engaged by organizing
influencer getaways, ambassador programs, scavenger hunts, staycations, and up pop-
up experiences. No matter your product or service offering, you can use Influencer
Marketing to capitalize on the summer season and heat up sales.
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Work with Influencers this summer

5. What?
Working with influencers from various
target territories, who take a mini-break
or swap cities with other influencers from
a different location, can help with
authenticity while tapping into multiple
audiences.
By sending influencers on vacations
across the globe, brands are able to
showcase their products and services in
a more organic matter.
Why?
More than ever, consumers are spending
less money on ‘buying’ things and more
on ‘doing’ things, which creates enriching
memories and shareable content.
Instagram influencer brand getaways are
not only a great way to generate new and
original content for your marketing needs,
but they also give you access to an
influencer’s following.
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1- Influencer Getaway

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What?
Scavenger hunts have always been a
great way to get people interacting and
collaborating. They include contests,
which can be on- and offline activities.
With the introduction of geo-location
apps and location tagging brands can get
in on the digital hunt action.
Why?
With a scavenger hunt, brands can
mobilize consumers to engage in ways
that go beyond simple digital interaction.
Blending the real world with mobile social
to give fans a chance to know their brand
and ultimately win. A scavenger hunt can
engage users and emphasises on the
participation to help spread the brand’s
message.
2- Scavenger hunt

7. What?
Brand ambassadors are real people who
love your brand and products. They
actively use your brand’s products and
want to spread the word about them as
they are passionate about seeing your
brand succeed.
Ambassadors will promote your products
casually via word-of-mouth and will be
authorities in their field -- and the field
your brand serves.
Why?
Instead of using a script, brand
ambassadors talk to their followers
organically, as if they were having a
conversation with a friend (although they
may have to follow a list of guidelines that
you provide). For this reason brand
ambassadors are a great way to be the
highlight of this summer.
Often brand ambassadors agree to
maintain an ongoing relationship with your
brand and will continue to repeatedly
promote it on social media, at trade
shows, events, and through networking.
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3- Ambassador program

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What?
Influencers can take the lead and explore
all the possible ways to relax, without
leaving the comfort of their homes and
cities.
Whether indoors or outdoors, there are
endless possibilities to keep yourself
occupied during the warm summer days.
This gives all kinds of brands, from your
local brand of ice cream to the latest app,
the opportunity to work with influencers
in many possible manners, and most
importantly in a less stressful and
comfortable way.
Why?
Summertime is vacation time. However,
limited time or budget can make a dream
trip difficult. Staycations offer a nice
vacation-like experience without
venturing too far from home. whether
influencers stay in their own city or visit a
nearby one, the goal of a staycation is to
promote your service or product in a
more natural way.
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4- Staycation

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What?
A pop-up store is an experience offered
for a limited amount of time. Having
influencers present on such events can
help reach brand’s desired audience and
attract potential customers.
Inviting influencers to these exclusive
pop-up events can help your brand for
further spread its core message in real
time while offering an unforgettable
shopping experience that drives
community engagement.
Why?
Constant availability reduces the
consumer’s need for the urgency of
visiting a store, restaurant or event. The
created scarcity in the form of a pop-up
concept can drive consumers to stop by
immediately.
Especially in times when consumption
knows no bounds and everything is
available 24 hours, the limited availability
of a product of service can make the
special charm.
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5- Pop-up Experience

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Airlines, trains, rentals and
luggage brands can all be
part of the influencers’
journey!
Fashion brands can equip
influencers with the hottest
summer-ready pieces to
make them stand out from the
crowd.
Cosmetics and hair brands
can provide influencers with
beauty essentials to make
them look flawless all
summer.
Influencers can showcase
your brand’s latest tech
products and apps, all
necessary for summer
survival!
Summer is time to enjoy and
relax. No matter if a good book
or a spa retreat, influencers
can inspire to unwind.
Digging into all summer
flavors, from refreshing drinks
to delicious food, influencers
are able to explore all the
tasty possibilities.
Influencers can celebrate
summer at their favourite
festivals, or with the latest
summer hits.
Warm summer days are meant
to be spent outside. Influencers
are ready to pack their travel-
gear and seek new adventures. 10
How can this work for your brand?

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Enhancing influencer content through UGC and own assets
Our campaigns are both influencer led, driven by data, and can leverage licensed
repurposed influencer content, UGC or your own assets in order to achieve tangible
results for your business. We ensure each campaign is tailored to your business.
We offer and recommend the following combinations for successfully executed
campaigns:
☼ Influencer led with repurposed content to fuel paid social campaigns
☼ UGC to drive campaign performance
☼ Your assets supported with UGC to drive downloads
☼ Your assets backed with repurposed influencer content and UGC to drive
campaign performance
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How to get results with Performance

12. Reach out to us today for more
info!
Maria Vasbotten
Account Manager
maria@crowdmedia.com