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M. Yalçın Parmaksız Electronics Eng, MBA Online Marketing Techniques Genç Girişimciler Kulübü, Istanbul, TURKEY April 20, 2010 www.myparmaksiz.com crm@myparmaksiz.com
About Turkey Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Internet Users as Percentage of Population Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Internet Users in Turkey Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Components of a Successful Website Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
SEO/SEM SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Google’s Worldwide Search Share (Jul 2009) Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Organic and Sponsored Search Results Sponsored Search Results Myparmaksiz.com Organic  Search Results www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Heat Maps Myparmaksiz.com www.eyetools.com,  Cornell University 2004 www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
How does Google... Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Who is Googlebot / Crawler? Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
1.Trust /Authority of the Host Domain Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
2.Link Popularity of the Specific Page Link Link Link Link Link Link Link Link Link Link Home Page Link Link Critical Mass of links pointing to the home page Link Myparmaksiz.com Category Pages Category Pages Few or no links pointing to the subcategory pages   The lack of links prevents subcategory pages from ranking well in organic search www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
3. Anchor Texts of External Links & Semantics Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
4. On-Page  Keyword Usage Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
5. Traffic and Click-Through Data Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
6. Social Graph Metrics Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
7. Registration and Hosting Data Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
SEO Ranking Factors Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
Thank You! Yalçın Parmaksız crm@myparmaksiz.com www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/in/myparmaksizfacebook.com/pazarlamatwitter.com/myparmaksizslideshare.net/crmarketing

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SEO, AdWords, Analytics (Online Marketing) in Turkey

  • 1. M. Yalçın Parmaksız Electronics Eng, MBA Online Marketing Techniques Genç Girişimciler Kulübü, Istanbul, TURKEY April 20, 2010 www.myparmaksiz.com crm@myparmaksiz.com
  • 2. About Turkey Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 3. Internet Users as Percentage of Population Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 4. Internet Users in Turkey Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 5. Components of a Successful Website Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 6. SEO/SEM SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 7. Google’s Worldwide Search Share (Jul 2009) Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 8. Organic and Sponsored Search Results Sponsored Search Results Myparmaksiz.com Organic Search Results www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 9. Heat Maps Myparmaksiz.com www.eyetools.com, Cornell University 2004 www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 10. How does Google... Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 11. Who is Googlebot / Crawler? Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 12. 1.Trust /Authority of the Host Domain Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 13. 2.Link Popularity of the Specific Page Link Link Link Link Link Link Link Link Link Link Home Page Link Link Critical Mass of links pointing to the home page Link Myparmaksiz.com Category Pages Category Pages Few or no links pointing to the subcategory pages The lack of links prevents subcategory pages from ranking well in organic search www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 14. 3. Anchor Texts of External Links & Semantics Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 15. 4. On-Page Keyword Usage Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 16. 5. Traffic and Click-Through Data Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 17. 6. Social Graph Metrics Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 18. 7. Registration and Hosting Data Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 19. SEO Ranking Factors Myparmaksiz.com www.myparmaksiz.com SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 20. Thank You! Yalçın Parmaksız crm@myparmaksiz.com www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/in/myparmaksizfacebook.com/pazarlamatwitter.com/myparmaksizslideshare.net/crmarketing