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SEO, AdWords, Analytics (Online Marketing) in Turkey

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SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey.
You can also have detailed information about 7 major search engine ranking factors of major search engines like Google, Bing, Yahoo, Yandex, Baidu.

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SEO, AdWords, Analytics (Online Marketing) in Turkey

  1. 1. M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />Online Marketing Techniques<br />Genç Girişimciler Kulübü, Istanbul, TURKEY<br />April 20, 2010<br />www.myparmaksiz.com<br />crm@myparmaksiz.com<br />
  2. 2. About Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  3. 3. Internet Users as Percentage of Population<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  4. 4. Internet Users in Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  5. 5. Components of a Successful Website<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  6. 6. SEO/SEM<br />SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines<br />SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  7. 7. Google’s Worldwide Search Share (Jul 2009)<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  8. 8. Organic and Sponsored Search Results<br />Sponsored Search Results<br />Myparmaksiz.com<br />Organic Search Results<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  9. 9. Heat Maps<br />Myparmaksiz.com<br />www.eyetools.com, Cornell University 2004<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  10. 10. How does Google...<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  11. 11. Who is Googlebot / Crawler?<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  12. 12. 1.Trust /Authority of the Host Domain<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  13. 13. 2.Link Popularity of the Specific Page<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Home<br />Page<br />Link<br />Link<br />Critical Mass of links pointing to the home page<br />Link<br />Myparmaksiz.com<br />Category Pages<br />Category Pages<br />Few or no links pointing to the subcategory pages <br />The lack of links prevents subcategory pages from ranking well in organic search<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  14. 14. 3. Anchor Texts of External Links & Semantics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  15. 15. 4. On-Page Keyword Usage<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  16. 16. 5. Traffic and Click-Through Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  17. 17. 6. Social Graph Metrics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  18. 18. 7. Registration and Hosting Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  19. 19. SEO Ranking Factors<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  20. 20. Thank You!<br />Yalçın Parmaksız<br />crm@myparmaksiz.com<br />www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/in/myparmaksizfacebook.com/pazarlamatwitter.com/myparmaksizslideshare.net/crmarketing<br />

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