Excel Project 1 – MS Excel (Summer 2018) Use the project descripti.docx

Excel Project 1 – MS Excel (Summer 2018)
Use the project description HERE to complete this activity (all
the details are included in this document). For a review of the
complete rubric used in grading this exercise, click on the
Assignments tab, then on the title "Excel Project 1." Click on
Show Rubrics if the rubric is not already displayed. Summary
Create a Microsoft Excel workbook with four worksheets that
provides extensive use of Excel capabilities including charting,
and written analysis and recommendations in support of a
business enterprise.
A large rental car company has two metropolitan locations, one
at the airport and another centrally located in downtown. It has
been operating since 2015 and each location summarizes its car
rental revenue quarterly. Both locations rent two classes of
cars: economy and premium. Rental revenue is maintained
separately for the two classes of rental vehicles.
The data for this case resides in the file
summer2018rentalcars.txt and can be downloaded by clicking
on the Assignments tab, then on the data file name. It is a text
file (with the file type .txt).
Do not create your own data. You must use the data provided
and only the data provided.
Default Formatting. All labels, text, and numbers will be Arial
10, There will be $ and comma and decimal point variations for
numeric data, but Arial 10 will be the default font and font size.
Tutorials
Note: Tutorials that address activities used in this project have
been assigned in Week 1, 2 and 3.
Step
Requirement
Points Allocated
Comments
1
Open Excel and save a blank workbook with the following

name:
a. “Student’s First InitialLast Name Excel Project 1” Example:
JSmith Excel Project 1.
b. Set Page Layout Orientation to Landscape.
0.2
Use Print Preview to review how the first worksheet would
print.
2
Change the name of the worksheet to Analysis by.
0.1
3
In the Analysis by worksheet:
a. Beginning in Row 1, enter the four labels in column A (one
label per row) in the following order: Name:, Class/Section:,
Project:, Date Due:
b. Place a blank row between each label. Please note the colon :
after each label.
c. Align the labels to the right side in the cells
It may be necessary to adjust the column width so the four
labels are clearly visible.
0.3
Format for column A:
· Arial 10 point
· Normal font
· Right-align all four labels in the cells
4
In the Analysis by worksheet with all entries in column C,
a. Enter the appropriate values for your Name, Class and
Section, Project, Date Due across from the appropriate label in
column A.
0.2
Format for column C:
· Arial 10 point
· Bold

Step
Requirement
Points Allocated
Comments
b. Use the formatting in the Comments column (to the right).
It may be necessary to adjust the column width so the four
labels are clearly visible.
• Left-align all four values in the cells
5
a. Create new worksheets:
Data, Sorted, and Airport.
Upon completion, there should be Analysis by as well as the
three newly created worksheets.
b. Delete any other worksheets.
Note: The three new worksheets might not have Arial 10 point
as the default type so it may be necessary to change the font and
point to Arial 10 for the new worksheets.
0.2
6
If necessary, reorder the four worksheets so they are in the
following order: Analysis by, Data, Sorted, Airport.
0.1
7
After clicking on the blank cell A1 (to select it) in the Data
worksheet, import the text file summer2018rentalcars.txt into
the Data worksheet. The data should begin in Column A, Row 1.
Though the intent is to import the text file into the Data
worksheet, sometimes when text data is imported into a
worksheet, a new worksheet is created. If this happens, delete
the blank Data worksheet, and then rename the new worksheet

which HAS the recently imported data as “Data.” It may be
necessary to change Revenue data to Currency format ($ and
comma (thousands separators)) with NO decimal points, and to
change NumCars data to numerical format, with NO decimal
points, but with the comma (thousands separator) because of the
import operation.
This may or may not occur, but in case it does it needs to be
corrected. Adjust all column widths so there is no data or
column header truncation.
0.5
Format:
all data (field names, data text, and data numbers)
• Arial 10 point.
The field names should be in the top row of the worksheet with
the data directly under it in rows. This action may not be
necessary as this is part of the Excel table creation process.
The data should begin in column A.
8
In the Data worksheet:
a. Create an Excel table with the recently imported data.
b. Pick a style with the styles group to format the table (choose
a style that shows banded rows, i.e., rows that alternate between
2 colors).
c. The style should highlight the field names in the first row.
d. Ensure NO blank cells are part of the specified data range.
e. Ensure the table has headers.
f. Ensure that Header Row and Banded Rows are selected in the
Table Style Options Group Box, but do NOT select a Total row.
0.6
Some adjustment may be necessary to column widths to ensure
all field names and all data are readable (not truncated or
obscured).
9
In the Data worksheet:
0.4

Step
Requirement
Points Allocated
Comments
a. Select the entire table (data and headers) using a mouse.
b. Copy the table to the Sorted worksheet.
c. The upper left-hand corner of the header/data in Sorted
should be in cell A1.
d. Adjust columns widths if necessary to ensure all data and
field names are readable.
e. Make sure that all the format requirements for the
Data Worksheet are met in the Sorted Worksheet.
10
In the
a.
b.
Sorted worksheet:
Select all the cells with data in the table (including the header
row.
Sort the data by location (ascending).
0.4
Ensure all the table is selected, NOT just the location column.
Format:
All data (field names, data text, and data numbers)
Arial 10 point.

11
a.
b.
c.
Copy the entire table from the Sorted worksheet to the Airport
worksheet. In the Airport worksheet, the field names should be
in row 1 and the Year column should be in column A.
Some column adjustments may be necessary so that the field
names as well as the data is all legible.
Make sure that the same format requirements for the
Data Worksheet are met in the Airport- Worksheet.
0.2
Ensure all cells with data are selected.
Format:
All data (field names, data text, and data numbers)
Arial 10 point.
12
In the Airport worksheet:
a. Delete all the rows in the table where the data is for
Downtown.
b. The field names should remain at the top of the table.
c. The remaining data should be for the Airport location.
0.3
13
In the Airport worksheet, using a custom sort:
a. Sort all the data first by CarClass (Ascending),
b. then by Year (Ascending),
c. then by Quarter (Ascending).
0.3
Ensure that all cells with data have been selected before sorting.
This sort is completed in a singlestep, not 3 separate steps.
Step

Requirement
Points Allocated
Comments
14
a. Add a new column heading AvgRev for the column where the
average revenue per car for each row will be calculated and
displayed.
b. Add a formula to calculate the AvgRev by dividing the
contents of the Revenue cell by the contents of the
NumCars cell for each data row in the table
c. The AvgRev values format is currency (a $ and two decimal
points). When you are clicking on cells to construct a formula,
while you may be expecting to see (for example) E14 (cell
clicked on) what may appear in the cell editor is @Revenue, a
result of using an Excel table.
d. Column adjustment may be needed to ensure both the title
and the data is visible.
e. Use the formatting instructions in the Comments.
0.5
The format of the table must be extended to the new column.
Format:
· Arial 10 point
· data values for AvgRev are Currency Format (using the
Format Cells option). A typical AvgRev value could be
$123.45, for instance.
· Revenue and
NumCars format from
Data Worksheet
15
a. Create a range named AE that includes every AvgRev value
for Economy cars.

b. Create a range named AP that includes every AvgRev value
for Premium cars.
c.
0.4
AE stands for Airport Economy, AP stands for Airport
Premium.
16
a. In column A, in the third row below the final row of the data,
b. Create a label called Average Quarterly Revenue per
Economy Car (Airport).
c. Use the formatting instructions in the Comments.
0.3
Format:
· Arial 10 point
· Bold
· Left-justified
17
a. In the first fully visible cell to the right of the label,
b. Calculate the Average Quarterly Revenue per
Economy Car (Airport)
c. Use the average function and the named range AE.
d. Ensure the Average is Currency format with two decimal
places
e. No credit will be awarded if anything other than the named
range AE is used in the function to calculate the average.
0.5
Format:
· Arial 10 point
· Normal
· Currency ($ and two decimal places).
18

a. in column A in the fourth row below the final row of the data,
b. create a label called Average Quarterly Revenue per Premium
Car (Airport).
c. Use the formatting instructions in the Comments.
0.3
Format:
· Arial 10 point
· Bold
19
a. In the first fully visible cell to the right of the label,
b. Calculate the Average Quarterly Revenue per
Premium Car (Airport)
c. Use the average function and the named range AP.
d. Ensure the Average is Currency format with two decimal
places
0.5
Format:
· Arial 10 point
· Normal
· Currency ($ and two decimal places).
Step
Requirement
Points Allocated
Comments
e. No credit will be awarded if anything other than the named
range AP is used in the function to calculate the average.
20

a. Create a column or bar type of chart that clearly shows the
average revenue PER CAR for Economy (carclass) vehicles for
the four 2015 quarters.
b. Provide an internal chart title that explains what is portrayed
on the chart.
c. Place the chart to the right of the data and aligned with the
top of the worksheet so that the top of the chart is aligned with
the top of the data.
0.75
You will have four bars in your chart, one for each quarter.
Each bar represents the average revenue per economy car in a
quarter – airport location only.
21
a. Create a column or bar type of chart that clearly shows the
average revenue PER CAR for Premium (carclass) vehicles for
the four 2015 quarters.
b. Provide an internal chart title that explains what is portrayed
on the chart. The two chart titles should be very similar (except
for the text difference in carclasses).
c. Place the chart left-aligned with the first chart and two or
three rows below the first chart so that left sides of the two
charts are in alignment.
0.75
You will have four bars in your chart, one for each quarter.
Each bar represents the average revenue per premium car in a
quarter – airport location only.
For the questions below, present your answers in a very
readable format under the data. You can type your answer in
one cell (in Column A), then highlight and select several rows

and columns, selecting merge cells and selecting Wrap Text. Do
NOT widen the columns as this will adversely impact the
appearance of the data above. You will want to change the text
from Center to Left justification. Play with this a bit. If you
simply type your answer on a single line in Column A, that will
also be ok. But be sure the entire answer can be read without
the reader having to change any formatting.
22
Question1: Based on the two charts, is there a trend that is
shared between the Economy and Premium average revenue per
car? Along with the yes or no explain (give reasons) for the
trend or why there is not a trend to be observed.
a. Label your response Question 1. Answer this question in 2 to
3 sentences under the Average revenue per premium car
(airport) label. DO NOT change your spreadsheet. Just respond
to the question. (0.8)
b. Readability, format and location (0.2)
c. No errors in grammar or spelling (0.2)
1.2
Format:
· Arial 10 point
· Normal/Black
· Left-align text in the cell
23
Question 2: If you had to combine both charts into one chart,
but using a different type of
chart, which type of chart would you use and why would you
use it?
a. Label your response Question 2. Answer this question in 2 to
3 sentences in a new row under
1.2
Format:
· Arial 10 point
· Normal/Black
· Left-align text in the

cell
Step
Requirement
Points Allocated
Comments
your response to Question 1. DO NOT change your spreadsheet.
Just respond to the question.
(0.8)
b. Readability, format and location (0.2)
c. No errors in grammar or spelling (0.2)
Total Points
10
Disney: Building Billion-Dollar Franchises
This activity is important because, as a manager, you must be
able to identify the growth and
diversification goals your organization hopes to achieve and
choose the most successful ways in
which to meet them, whether through mergers, alliances, or
acquisitions.
The goal of this exercise is to demonstrate your understanding
of different growth and diversification
strategies by applying concepts to recent actions by Disney and

evaluating the challenges it faces.
Read the case below and answer the questions that follow.
Case
With $55 billion in annual revenues in 2017, Disney is the
world’s largest media company and is
renowned for its Walt Disney Studios and the popular Walt
Disney Parks and Resorts. Over the past
decade, Disney has grown through a number of high-profile
acquisitions, including Pixar (2006),
Marvel (2009), and Lucasfilm (2012), the creator of Star Wars.
All this was done with the goal of
building billion-dollar franchises based on movie sequels, park
rides, and merchandise. But
midsummer 2017 revealed even bigger ambitions.
Disney’s Corporate Strategy Going into 2017
As a diversified media company, Disney is active in a wide
array of business activities—movies,
amusement parks, cable and broadcast television networks
(ABC, ESPN, and others), cruises, and
retailing. It became the world’s leading media company to a
large extent by pursuing a corporate
strategy of related-linked diversification. That is, some, but not
all, of Disney’s business activities
share common resources, capabilities, and competencies.
Disney executes its corporate strategy by entering alliances and
acquiring other media businesses to
create theme-based franchises. The corporate strategy of
creating billion-dollar franchises is Disney’s
main focus, and CEO Bob Iger leads a group of about 20
executives whose sole responsibility is to

hunt for them. These senior leaders decide top-down which
projects are a go and which are not.
They also allocate resources to particular projects; Disney has
even organized its employees in the
consumer products group around franchises such as Frozen, Toy
Story, Star Wars, and other cash
cows.
The corporate strategy around building billion-dollar franchises
is certainly paying off: Disney has
seen steady growth to its top line, and it earned some $10
billion in profits in 2016. Its stock rose
more than 350 percent between 2010 and 2017, outperforming
its rivals such as Time Warner, Sony’s
Columbia Pictures, and 21st Century Fox.
Disney and Pixar: “Try Before You Buy”
To understand Disney’s corporate strategy of growing through
acquisition, let’s look at one of the
most successful deals in recent history: Disney acquired Pixar
and then built a number of billion-
dollar franchises around it. It all started with a strategic
alliance. Pixar began as a computer hardware
company producing high-end graphic display systems. One of
its customers was Disney. To
demonstrate the graphic display systems’ capabilities, Pixar
produced short, computer-animated
movies. Despite being sophisticated, Pixar’s computer hardware
was not selling well, and the new
venture was hemorrhaging money. To the rescue rode not Buzz
Lightyear, but Steve Jobs. Shortly
after being ousted from Apple in 1986, Jobs bought the
struggling hardware company for $5 million
and founded Pixar Animation Studios, investing another $5
million into it. The Pixar team, led by

Edwin Catmull and John Lasseter, then transformed the
company into a computer-animation film
studio.
To finance and distribute its newly created computer-animated
movies, Pixar entered a strategic
alliance with Disney. Disney’s distribution network and its
stellar reputation in animated movies were
critical complementary assets that Pixar needed to
commercialize its new type of films. In turn,
https://www.coursehero.com/file/32276402/MGMTNotes803pdf/
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Disney was able to rejuvenate its floundering product lineup,
retaining the rights to the newly created
Pixar characters and to any sequels.
Pixar became successful beyond imagination as it rolled out one
blockbuster after another: Toy Story
(1, 2, and 3), A Bug’s Life, Monsters, Inc., Finding Nemo, The
Incredibles, and Cars, grossing several
billion dollars. Given Pixar’s huge success and Disney’s
abysmal performance with its own releases
during this time, the bargaining power in the alliance shifted
dramatically. Renegotiations of the
Pixar–Disney alliance broke down in 2004, reportedly because
of personality conflicts between
Steve Jobs and then-Disney Chairman and CEO Michael Eisner.
After Robert Iger was appointed CEO, Disney acquired Pixar
for $7.4 billion in 2006. The success of
the alliance demonstrated that the two entities’ complementary
assets matched and gave Disney an
inside perspective on the value of Pixar’s core competencies in

the creation of computer-animated
features. Integrating Pixar allowed Disney to transfer and apply
some of its own unique
competencies including marketing, brand building, and product
extensions.
Acquisitions Ever After…
In 2009, Disney turned to acquisitions again. The acquisition of
Marvel Entertainment for $4 billion
added Spider-Man, Iron Man, The Incredible Hulk, and Captain
America to its lineup of characters.
Marvel’s superheroes grossed a cumulative $15 billion at the
box office, with The Avengers bringing
in some $2 billion. In 2012, Mickey Mouse’s extended family
was joined by Darth Vader, Obi-Wan
Kenobi, Princess Leia, and Luke Skywalker when Disney
acquired Lucasfilm for more than $4 billion.
In 2014, Disney acquired Maker Studios, a YouTube-based
multichannel network, for $675 million.
Under Disney, Maker Studies is no longer focused on providing
some 60,000 YouTube creators with
support by promoting their channels and selling ads. Rather,
Maker now has marching orders to
focus on no more than the top 250 YouTube content creators
with large followings. The goal is to
build billion-dollar franchises in the new on-demand TV space.
One of Maker Studios’ early success
stories was YouTube megastar PewDiePie, who at one point had
the most successful YouTube
channel and for many years was one of the highest-profile stars
on YouTube. In 2017, however,
Disney cut ties with PewDiePie following his posting of videos
in which he made inflammatory
remarks, not in line with Disney’s values.

Building Billion-Dollar Franchises
After taking the reins, CEO Iger transformed a lackluster
Disney following a decade or so of inferior
performance by refocusing it around what he calls franchises,
which generally begin with a big movie
hit and are followed up with derivative TV shows, theme park
rides, video games, toys, clothing such
as T-shirts and PJs, among many other spin-offs. Rather than
churning out some 30 movies per year
as it did before Iger, Disney now produces about 10 movies per
year, focusing on creating box-office
hits. Its annual movie lineup is dominated by such franchises as
Stars Wars and Marvel superhero
movies and by live-action versions of animated classics such as
Cinderella and Beauty and the Beast.
The biggest Disney franchises that started with a movie hit
include the Pirates of Caribbean (grossing
more than $4 billion), Toy Story (over $2 billion), Monsters,
Inc. (close to $2 billion), Cars (over $1
billion), and, of course, Frozen (over $1.5 billion).
The 2013 animated movie Frozen (made by Walt Disney
Animation Studios run by Pixar execs
Catmull and Lasseter) has grossed over $1.5 billion, making it
the most successful animated movie
ever. To further build its Frozen franchise, Disney is working
on a sequel of its animated movie hit for
release in late 2019. It has spun off several shorter films and is
now also a Broadway musical. It offers
much merchandise and is a dreamlike ride through the fictional
world of Arendelle at Disney World’s
Epcot Center, replacing a previous attraction that had grown
stale.

The Star Wars franchise, however, is clearly the crown jewel in
Disney’s lineup of billion-dollar
franchises. The 2015 Star Wars sequel The Force Awakens
grossed over $2 billion on the big screen,
making it the third-highest grossing movie ever, after Avatar
and Titanic.
Intergalactic Finance: The Star Wars Franchise Is Worth $10
Billion
The numbers generated by the Star Wars franchise do seem
fantastic. First, consider just the movies.
Although The Force Awakens grossed over $2 billion in box-
office receipts on a budget of about
$260 million, NYU finance professor Aswath Damodaran
estimates the final gross receipts of the
2015 Star Wars sequel to be $10 billion.
https://www.coursehero.com/file/32276402/MGMTNotes803pdf
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Powered by TCPDF (www.tcpdf.org)
http://www.tcpdf.org
YearQuarterLocationCarClass Revenue NumCars
2017Q1DowntownEconomy $976,803 6,137
2017Q1AirportEconomy $1,047,031 5,773
2016Q4AirportEconomy $958,989 5,370
2015Q4AirportPremium $663,293 4,137

2015Q4DowntownPremium $623,279 4,072

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