Dr Dobbs Example

*Source 2006-07 Occupational Outlook Handbook REACH THE SOFTWARE DEVELOPMENT BUYING TEAM The Art, Science and Business of Software Development

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA…

EVOLUTION IN SOFTWARE DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source 2006-07 Occupational Outlook Handbook

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMMUNITIES WORKING TOGETHER…

[object Object],[object Object],[object Object],COMMERCIAL TOOLS RULE… Source: 2007/2008 Evans Data Developer Marketing Patterns Study

[object Object],[object Object],[object Object],SO THE OPEN THREAT IS REAL… Source: 2007/2008 Evans Data Developer Marketing Patterns Study

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OPEN VS. PROPRIETARY: WORKING TOGETHER? *Source 2006-07 Occupational Outlook Handbook

DEVELOPER POPULATION – BY REGION Source: IDC 2007 Worldwide Professional Developers Model Asia/Pacific clearly represents immediate and near-term opportunities … but the business environment and cultural barriers present challenges REGION 2007 2008 2009 2010 2011 2007 SOM 2011 SOM GROWTH Asia/Pacific 3,726 4,114 4,535 5,006 5,525 28.48% 29.33% 30.18% North America 3,571 3,713 3,853 3,996 4,145 27.29% 26.47% 25.64% Western Europe 2,199 2,278 2,357 2,435 2,514 16.80% 16.24% 15.69% Central & Eastern Europe 1,248 1,357 1,474 1,601 1,731 9.54% 9.67% 9.81% Middle East & Africa 1,170 1,298 1,439 1,586 1,743 8.94% 9.26% 9.58% Latin America 1,171 1,267 1,366 1,468 1,557 8.95% 9.03% 9.09% Worldwide 13,085 14,028 15,025 16,092 17,214 31.55%

DEVELOPER POPULATION: TOP COUNTRIES Source: IDC 2007 Worldwide Professional Developers Model While domestic growth remains robust, India, China and Russia are projected to show explosive growth Country 2007 2008 2009 2010 2011 2007 SOM 2011 SOM GROWTH United States 3,200 3,331 3,460 3,591 3,729 24.46% 21.66% 16.51% India 1,439 1,666 1,917 2,201 2,524 11.00% 14.66% 75.38% China 570 638 716 804 899 4.35% 5.22% 57.76% Russian Federation 523 578 637 701 766 4.00% 4.45% 46.27% Japan 479 491 499 507 512 3.66% 2.98% 7.06% Germany 403 415 427 438 449 3.08% 2.61% 11.35% United Kingdom 379 395 412 429 447 2.90% 2.59% 17.82% Canada 371 382 393 405 416 2.84% 2.42% 12.17% Brazil 306 334 363 394 425 2.34% 2.47% 38.63% Italy 304 313 321 329 338 2.32% 1.96% 11.26% TOTAL 6,541 7,030 7,413 7,975 8,544 49.99% 49.63% 30.61% WORLDWIDE 13,085 14,028 15,025 16,092 17,214 TOP 10 PERCENTAGE 49.99% 50.11% 49.34% 49.56% 49.63%

DEVELOPING SOFTWARE IS A TEAM EFFORT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],SOFTWARE DEVELOPERS ARE AGENTS OF CHANGE… Source: Dictionary.com Successful software technology adoption – or crossing the chasm – starts with developers, who act as agents of change within their organizations and/or communities

MONEY ISN’T THE PRIMARY MOTIVATION… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

STAYING CURRENT IS ESSENTIAL… ,[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

MARKETING TO DEVELOPERS… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHERE DO DEVELOPERS GET INFORMATION? ,[object Object],[object Object],[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

CREDIBILITY RULES… ,[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

PUBLICATIONS… ,[object Object],[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

CONFERENCES… ,[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

PREFERRED SITES FOR INFORMATION… Source: 2008 Evans Data Developer Marketing Patterns Study

COMMUNITIES… ,[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

CREATING ACTIONABLE RESULTS… ,[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

SPECIFIC INFORMATION FROM A VENDOR’S SITE… ,[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

EVALUATION DOWNLOADS ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

POINT OF PURCHASE ,[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

DEVELOPERS HAVE AUTHORITY…AND CHOICES! ,[object Object],[object Object],[object Object],Source: 2008 Evans Data Developer Marketing Patterns Study

WINNING THE DEVELOPER… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUMMARY… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE SOFTWARE DEVELOPMENT BUYING TEAM ,[object Object],To ensure your tools, products, technologies or services are considered - and make it to the short list - involves influencing multiple layers of technical and corporate management. To succeed you need to influence the entire software development buying team! To reach the software development buying team you need to leverage Dr. Dobb’s!

NO DEVELOPMENT EFFORT IS AN ISLAND Software development efforts demand a cooperative decision-making effort – a team effort . Dr. Dobb’s reaches team members w/ direct influence in decisions! ,[object Object],[object Object],[object Object],Source: 2007 Wilson Research Group

LEADERSHIP CARRIES RESPONSIBILITIES Dr. Dobb’s provides integrated reach to a community of authoritative software development tool buyers who are involved at every step of the adoption cycle: ,[object Object],[object Object],[object Object],Source: 2007 Wilson Research Group

RESPONSIBILITY TRANSLATES INTO AUTHORITY Dr. Dobb’s reaches software development tool buyers who are responsible for the adoption of software tools and technologies at all levels of the enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2007 Wilson Research Group

THE SOFTWARE DEVELOPMENT BUYING TEAM From Senior Staff through Executive Management, Dr. Dobb’s reaches the entire software development buying team : Images are for representation only and are not the actual respondents EXECUTIVE MANAGEMENT DIVISIONAL MANAGEMENT SENIOR STAFF Source: 2007 Wilson Research Group

PURCHASING CRITERIA Dr. Dobb’s reaches software development tool buyers who influence the adoption of tools based on criteria… ,[object Object],[object Object],[object Object],[object Object],Source: 2007 Wilson Research Group

TOOLS INVOLVED IN PURCHASING Dr. Dobb’s reaches software development tool buyers who are responsible for the adoption of software tools and technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2007 Wilson Research Group

LANGUAGES & FRAMEWORKS Dr. Dobb’s reaches software development tool buyers who are developing Services that demand multi-languages and cross platform tools, technologies and services Source: 2007 Wilson Research Group Languages Platforms

LEVERAGE THE POWER OF DR DOBB’S! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DR DOBB’S COMMUNITY-DRIVEN SERVICES Technology Briefs Authoritative/Expert Peer Insight Print (Magazines, Inserts) Online (Websites, Blogs, Webinars, Newsletters) Events (Industry, Technology Focused, Roundtables) Buyers of Software Development Services Sellers of Software Development Services Builders of Software Development Services Custom (Magazines, Events, Newsletters, Microsites)

THE SOURCE OF INFORMATION The software development buying team turns to trusted information sources – and Dr Dobb’s Delivers on all levels! Source: 2007 Wilson Research Group

NEVER UNDERESTIMATE THE VALUE OF PRINT! Print establishes your brand, leads to “discovery” and drives more effective site and search marketing efforts: Source: 2007 Wilson Research Group 84% are likely to respond Better to DIGITAL messages AFTER seeing it in Print 96% are likely to respond Better to SEARCH RETURNS AFTER seeing it in Print

CROSS-MEDIA MARKETING SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE LARGEST * QUALIFIED CIRCULATION ,[object Object],[object Object],[object Object],[object Object],Source: June 2007 BPA Publisher’s Statement And with a BPA-qualified circulation of 120,000, Dr Dobb’s Journal is hand’s down the development market circulation leader

SITE AND NEWSLETTER SERVICES ,[object Object],[object Object],[object Object]

HIGHLY RESPONSIVE LEAD GENERATION SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]

TARGETED FACE-TO-FACE SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTEGRATED MARKETING SERVICES ,[object Object],[object Object],[object Object],[object Object]

INDEPENDENT RESEARCH VALIDATES DR. DOBB’S AS THE DEVELOPMENT COMMUNITY’S BRAND OF CHOICE! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 Evans Data Corporation More software developers choose Dr Dobb’s then any other media…. Put Dr Dobb’s to work for your organization today!

Dr Dobbs Example

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