1. ANNUALREPORT
ALERT1
Medical Alert Systems
Alert1 powers the Aging in Place Movement by
combining our team’s intelligence and
compassion with a personal and innovative
understanding of today’s Senior. With today’s
technology and resources, older adults are
enjoying the freedom of living in their own homes
longer.
Alert1 strives to stay at the forefront of our
industry by harnessing co-development
opportunities with our research and technology
partners in Silicon Valley. Together we invent the
products of tomorrow.
LEARN MORE AT alert1.com
Shayne Fitz-Coy
Co-CEO
AUTHORED BY WITH HELP FROM
Arar Han
Miles Abadilla
Nick Pompa
We are proud to present our first Annual Report. It
gives our members, partners and friends a view
into the extended family we call Alert1.
Over the past year, our membership has grown
significantly and member satisfaction has
increased in kind.
Whether aging in place or in dedicated
communities, our members also told us that they
needed style with their safety. So we listened and
launched our Stylish Accessories line.
2013 was a year of growth and satisfaction. We
look forward to a 2014 full of More Tomorrows.

2. OUR SUCCESS IN 2013
Customer satisfaction Likely to recommend
88%
Highly Satisfied
94%
Would Recommend
Alert1 to Others

3. Operations & About our business
Call Volume
5 0 1 2 3,
Command Center Calls in
2013Help Needed 911 Dispatch Med Transport
Average Call Length
Average Response
time
S
M T W T F S
2.46
Minutes
Where Emergencies Occurred
Alert1
+
Home
w/ others
Home
Alone
Assisted Living
facility
60
%
21%
19
% 8am 10pm3pm
23
216
Seconds
seconds
Pull Cord
Dispatches w/ another
person in the home
40%

4. About our members
Buying For
Gender Split
68
%
32
%
self
someone
else
Why People Buy
Average Membership
Peace of Mind
Health
Fast response
Security
Youngest Member  Oldest
Member
17Years Old 107Years Old
3.5Years
34%
66%

5. About our members
Most Popular Colors
Most Popular Accessories
Most Popular Style
Granite
Gray
Fire Engine
Red
(actual size)
Emerald
Green
Radiant
Purple
Dazzling
Blue
Bronze 5%
Gold 50%
Silver 45%
Most popular Service Plan
#1 Lock
Box
#2 Room
& Hallway
Button
#3 Leather
Watch
Strap
# 4 Sporty
Pink
Lanyard
#5 Classic
Silver
Lanyard
bracelet
necklace
Size represents popularity

6. United States of Alert1
Most members
per square
mile: New
Jersey
Highest % of members
living in assisted living:
Pennsylvania
Highest % of
members whose
system is ordered by
someone else:
California
Highest % of
members referred
to Alert1 by a
doctor: Florida
Highest % of members
who live with another
person: Texas

7. Alert1.com
Social media referrals Advertising Channels Top pages
Browser of choice Device Operating System
Other Companies Shopped
LifeAlert
Lifeline
ResponseLINK
Microsoft
Apple
Android
Other
Desktop
Mobile Phone
Tablet
Internet Explorer
Safari
Firefox/Mozilla
Chrome
Other
1
2
3
4
Alert1.com/pricing
Alert1.com/system
Alert1.com/
Alert1.com/cart
Internet
Friends &
Family
Doctors &
Hospitals
Direct
Mail
Other
Tumblr
Twitter
Pinterest
Facebook
Other
29%
20%
14%
13%
24%
65%
25%
10%
60%
20%
10%
10%00

8. About Alert1
65Number of
Employees
24/7 EMERGENCY Command Center
8am – 8pm Sales & MemberCARECertificates & Credentials
Better Business Bureau
Consumer affairs
Angie’s List
CSAA
UL
A+
4.8/5 stars
A
Certified
Certified
Team mate spotlight: Fran Flexer
• Five years with Alert1
• Favorite necklace style:
Silver Pearl
• Fun Fact: Likes to take a
cruise every year!
Locations and hours