1. Brand: Headway
Brand Mark:
H
A special bar that is very nutritious that relieves headaches
and gives you long lasting energy.
• Costs: will be 2.4oz is $1.59 for one size which is equivalent to size
of your hand
• Potential profit: retail cost 1.59 whole sales for 75.cents per unit
and you’re going to make 84 cents off of each bar.
• Level of risk: competition- Luna, Balance bar, Clif
• Weather, location of bar being made is Canada and so some
seasons the supplies we need to grow the natural substance might
be low due to lack of weather.
• Branding strategy: commercials, ads, free doctor office samples,
incentive, and mailing list
• Product slogan: Get the pain away…Eat a headway!
• Taste: Cocoa Loco Nut
• Testing the product: This product will we be tested in busy cities
and towns; places where people stress every day.
• Commercialize: Twitter, Facebook, and Tumblr

2. Headway
Headaches are relieved more & more
with every bite!
Granola Bar
Made in Canada
Distributed by Headway & Company
BEST BY: AUG23 12
Headway is
proven to help
lessen the pain of
a headache no
matter what
you’re doing.
Grab a Headway
and get that pain
under control!
Ingredients: organic
rolled oats, cocoa
powder, unsweetened
chocolate, chocolate
chips, cocoa butter,
peanuts, walnuts,
natural flavors.

3. Food labeling laws
 The Nutrition Labeling and Education Act (NLEA), which amended the FFDCA requires
most foods to bear specific nutrition and ingredient labeling and requires food,
beverage, and dietary supplement labels that bear nutrient content claims and certain
health messages to comply with specific requirements. Furthermore, the Dietary
Supplement Health and Education Act (DSHEA) amended the FFDCA, in part, by
defining "dietary supplements," adding specific labeling requirements for dietary
supplements, and providing for optional labeling statements. Registrar Corp helps
companies modify their food, beverage, or dietary supplement labeling to comply with
these and other U.S. FDA regulations. To learn how U.S. FDA food, beverage, and
dietary supplement labeling regulations apply to your products, simply click the Notice
of FDA Action shown on the left.
 The U.S. FDA has many labeling-related requirements to help assure that medical
devices are used safely and effectively, including, but not limited to, provisions on
misbranding in Section 502 of the FFDCA. Such labeling requirements may address
adequate instructions for use, servicing instructions, adequate warnings against uses
that may be dangerous to health or information that may be necessary for the
protection of users. Registrar Corp helps companies modify their medical device
labeling to comply with these and other U.S. FDA regulations. To learn how U.S. FDA
medical device labeling regulations apply to your products, simply click the Notice of
FDA Action shown on the left.

4. Target Market
• 25-55, athletic, people who are into health,
want to spend money, mainly targeted to girls
(more headaches), cities/ suburbs, single
people, busy schedule/ work a lot, stressed,
looking for relief, average/ middle level
income, caucasian.