Transforming enterprise and industry with 5G private networks
ESOA Connected Cars USA - Joel Schroeder
1. www.esoa.net1
Satellite & The Connected Car
Connected Cars USA
February 4, 2016
Joel Schroeder
Director, Strategic Development
Inmarsat
www.esoa.net
@ESOA_SAT
2. www.esoa.net2
Connecting transport systems via satellite is nothing new
Mission critical communications
Safety communications
Navigation
Passenger entertainment
… and it continues to evolve
Resilience Ubiquity Mobility
Logistics
Fleet
Management
Advanced
Tracking
Collision-
avoidance
Real-time
info-sharing
Safety-critical
Systems
3. www.esoa.net3
Why Satellite?Gaps in terrestrial
coverage
Different standards
means different
hardware
Single global network
replaces multiple
roaming agreements
D-GPS increases
navigational accuracy to
10-20 cm
Customers will expect
services to work
everywhere
4. www.esoa.net4
Satellite and the Connected CarRange of services from
low-data rate messaging
to high-data rate IP and
broadcast
Differential GPS & basic
telematics
Over-the-air upgrades &
infotainment
Secure & reliable
connectivity anywhere
Track record of
innovation supports new
business models,
networks & solutions
5. www.esoa.net5
Global broadcast
services deliver common
content to multiple users
Efficient and secure
Content can be
customized by region
Terminals can selectively
choose which broadcasts
to listen too
Virtually unlimited
scalability for number of
users receiving broadcast
Global Broadcast
Satellites have connected moving objects for decades. Transport markets have relied on satellite for mission critical and safety communications, as well as navigation and passenger entertainment. At my own company, Inmarsat, we’ve been connecting ships for almost 40 years. We/ve also been a safety standard on most commercial aircraft for nearly as long, now moving into the cabin to provide Wi-Fi and entertainment services for passengers. Another market who’s requirements are parallel to the Connected Car, is Fleet Management. Hybrid satellite/cellular networks are deployed worldwide on trucks to ensure that network availability is as close to 100% as possible. I think the objective is the same for the Connected Car - and satellite will play a key role to achieve it. Critical applications will demand it, certainly consumers will demand it.
But, why satellite? The most obvious reason is coverage. Terrestrial networks cover population centers, but there are gaps in many areas where cars will need to be connected. For the auto industry, there is also a simplicity in standardizing on a single network that reaches cars that hey need to support, anywhere they’re located. This standardization minimizes the number of hardware versions that need to be supported, and reduces the complexity of dealing with multiple roaming agreements. Don’t get me wrong, I’m not suggesting that satellite will displace cellular anytime soon, but it will play a key role in the Connected Car. For example, commercial satellites provide signals to enable differential GPS that increases navigational accuracy from meters to centimeters. Driver assistance applications and autonomous cars will require it.
Satellite networks offer a range of services from low-data rate messaging to high-data rate IP and broadcast. Low-data rate services perfectly support differential GPS and basic telematics, while higher data rate services enable over the air updates and infotainment. They are also highly reliable and very secure, generally operating at 99.99% availability. The satellite industry has a track record of innovation that supports the development of new business models, networks and solutions.
One of the business models that will drive satellite into the car is a global broadcast service. A broadcast service can deliver an update to target models anywhere they are located. It can do so more cost effectively and more securely than terrestrial alternatives. Once the broadcast capability is set-up, it’s scalability is virtually unlimited. Once the satellite link is in the car, other applications can be easily supported either as the primary link or as the fail over. If anyone would like to discuss satellite in more detail, please don’t hesitate to contact me.
