Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Social Slopes deck
1.
2. What do you do when you mix a
Mt. Resort with two social networks?
3. You’ve given a community
that is rich in culture and
history,
a new way to interact with one
another like never before.
4. We realized that skiers and
snowboarders share a unique
experience on the mountain.
Social Slopes is a network
designed to share that
experience with everyone,
including the resort itself.
5. We also realized that this needs to be
more than a typical social network incentives
(quick messaging and gaining/
sharing achievements).
achievements
quick
Social Slopes main focus is
message
providing incentives for the
users and for the resort as well.
6. Incentives and Interaction
Without incentives there really is no value for wanting to use
the network. We have plenty of social sites that do that for us
already. But in order to motivate users in a space like a
mountain, we need incentives:
❖ Discounts ❖Commenting on
service/ski conditions
❖Rewards for ❖Competitions
achievements
7. Our competition
Unlike Epic Mix where the social interaction takes
place off the mountain, Social Slopes galvanizes the
interaction from the moment you get there.
8. Social Slope screens will be
placed in the lodge and by the
slopes to update all the riders.
Social Slope deals
updated throughout
the day.
