Customer experience in online community
- 4. What is CRM? – An Introduction strategy for managing a company’s interactions with customers, clients and sales prospects Introduction
- 11. Hypothesise =.95 PRODUCT =.95 COMPANY =.97 SERVICE QUALITY POSITIVE EXPERIENCE ON RELEVANCE Model & Results
- 12. Results Pragmatic Hedonic Sociability Usability OCE AS AN ANTECEDENT OF CUSTOMERS’ PERCEPTIONS AND ATTITUDES H1 H2 H3 Model & Results
- 13. Implications CUSTOMER BEHAVIOR FACTORS SHAPES OCE CUSTOMER S’ PERCEPTION ONLINE/OFFLINE EXPERIENCE UNDERSTANDING SHAPING EXAMINING IDENTIFYING Implications & Conclusions
- 15. THANKS FOR YOUR ATTENTION!