Presented at the CONUL Conference, July 2015, Athlone, Ireland by Fiona Tuohy, Maynooth University Abstract "A new website for Maynooth University (MU) prompted the Library to re-evaluate our methods of communicating with our users. While we were using social media and our website to promote our Library Information Skills Tutorials (LIST), events and exhibitions, databases etc, it became increasingly clear that the library needed to look at more exciting ways to engage students. This paper will describe MU Library's experience using free and subscribed software to produce animated videos and LibGuides and will provide a snapshot of the innovative tools currently used by MU Library including PowToon, Animoto and LibGuides. It will demonstrate the impact these new technologies have had on both library users and staff " Biography Fiona Tuohy is a Library Assistant at Maynooth University. She is part of the library's training team, delivering LIST sessions as well as Informatin Literacy Skills to second level students. Fiona has worked on a number of library videos including our orientation video and has created a wide range of animated promotional material for the Library.

1. Changes to the way libraries communicate
with their users.
Fiona Tuohy, Library Assistant, LTRD
Maynooth University Library

2.  Why we reviewed our means of communication
 Original tools used by the library
 Adjusting the microphone
 What works together – Powtoon example
 Animoto example
 Statistics
 Costing
 Pros & Cons
 Is it worth it?

3.  New University & library website
 Some restrictions for changing content
 Social Media audience growing
 Seminar with Phil Bradley

4. ?

9.  Animoto - $30 per year
◦ Upgrade – Pro $29.99 month to month or $240 for one
year. More music, styles and no logo
 Powtoon – free
◦ Upgrade – Pro $19 per month billed annually ($280)
Longer videos, choice of music, no logo
 Screencastomatic - $15 per year
◦ Free option also
 Libguides – dependent on FTEs
◦ Costing for us was worth it.

10.  Easy to learn how to use
 Free
 Quick way to get important information to
students
 Grabs the attention–reaching more students
 Minimal equipment required
 Quiet space needed to record voiceovers
 Staff time for initial research
 Fear of the unknown

11. Try for free
Easy to use
Quick
So many uses
Creative
Upgrade
Fiona.Tuohy@nuim.ie
Ph: 01 708 6908