The document outlines steps for developing an effective content marketing strategy, including defining the target audience, researching the buyer persona and influencers, identifying relevant social media platforms, producing content addressing buyer pain points, engaging audiences, maintaining a publishing cycle, and evaluating results to improve the strategy. Key tools recommended for research include Alexa, Google Adwords, Buzzsumo and Ahrefs. The overall goal is to deliver the most relevant and useful content to the target audience.

2. DEFINE TARGET AUDIENCE
Age, Gender, Location, Income and Education
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Use Alexa and Google Adwords for Research
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3. RESEARCH BUYER PERSONA
With defined buyer persona, you can deliver content that will be
most relevant and useful to your audience
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4. 3
Use BuzzSumo for Research
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RESEARCH
INFLUENCERS

5. IDENTIFY SOCIAL MEDIA PLATFORMS
USED BY BUYER PERSONA
Use Buzzsumo and Ahrefs for Research
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6. LOOK AT COMPETITOR’S PREFERRED
SOCIAL PLATFORMS
Use BuzzSumo and Ahrefs for Research
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7. PRODUCE CONTENT THAT ADDRESSES
BUYER PERSONA PAIN POINTS
Use Quora and Forums for Research
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8. CREATE A CONTENT BANK
Blog Posts, Videos, Pictures, Infographics & Quick Tips
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9. ENGAGE AND BUILD
RELATIONSHIPS
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10. 9
MAINTAIN A CONSISTENT
CONTENT PUBLISHING CYCLE
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11. INVEST ON GETTING MORE
SOCIAL FOLLOWERS;
SHARE EXPERT’S CONTENT
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12. AUTOMATE SOCIAL SHARING
WITH TOOLS LIKE BUFFER
AND HOOTSUITE
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13. 12
EVALUATE YOUR RESULTS AND
IMPROVE YOUR STRATEGY
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14. © Contentmart, 2017Call for Support: +91 9015 500 600 | Help - https://contentmart.zendesk.com/hc/en-uswww.contentmart.com
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