Why is Customer Relationship Automation is the new CRM for Ecommerce. CRM services were not built for ecommerce because ecommerce wasn't even a thing during the 90s when the CRM was invented. There's a problem with CRM software if the amount of time it takes to manage the software is almost 3 times longer than the actual conversation between customers and your brand. This is why I believe CRM is not going to play a big role in the future of ecommerce. We need a service which actually just tells us what to do and when. If CRM is the pool of data that we have to filter and organize through, Customer Relationship Automation would be the explicit action we should take and automating that action. You as an ecommerce entrepreneur are too busy between sourcing supplies, managing your online ads, fulfilling orders, and everything else to spend time trying to make sense of a customer info spreadsheet. The future of customer relationships will be automation. Automation of basic one-way communications like emails, offers, and text messages. As well as automation on actionable insights like who/when/why to call or send a gift to a potential or existing customer. You won't be dealing with spreadsheets and dashboards, you will just trust that the right action will auto-magically be taken, and if your attention is needed, you will be alerted that your attention is needed, at the right time that it's needed. For more content around customer relationships visit our blog at www.connectwithscout.com/blog

1. Why Customer Relationship
Automation is the new CRM
Why Customer Relationship
Automation is the new CRM
@scoutstats / @connectwcoach

2. @scoutstats
What is CRM?
/ @connectwcoach Original post linked here
CRM is a software term used by companies to better
understand their customers. For example, a CRM would
tell a salesperson when the last time their lead was on
their site, what blog posts they visited during their visit,
and the last email exchange with their company.
The biggest innovation in CRM in the late 90s was
when Salesforce took CRM software to the cloud,
making is much cheaper and faster to implement at
large companies.

3. @scoutstats
In a report by SellingPower, it was discovered that
salespeople send 3x more time during administration of
CRM tools than actually talking to customers.
This is why automation will eventually take over CRM…
Why manage when it can all be automated?
How is Customer Relationship Automation Different?
/ @connectwcoach Original post linked here

4. @scoutstats
CRA vs CRM
/ @connectwcoach Original post linked here

5. @scoutstats
Examples of Ecommerce CRM Missing the Mark
/ @connectwcoach Original post linked here
In general, CRMs have been built for larger
businesses looking for a complex, do-it-all solution.
The problem is, small businesses don’t need all the
bells and whistles that CRMs like Salesforce and
Hubspot offer, and definitely don’t want to pay the
high monthly fees these CRMs go for.
On the flip side, the smaller CRMs, built for the
small commerce merchant in mind, is usually
painfully under-tooled. They are cheap, yes, but
they don’t bring the customer support merchants
want, and because their teams are small, they don’t
maintain the software as often as they would like to.

6. @scoutstats / @connectwcoach Original post linked here
The Future of
Commerce Holds
Less Work, Not More
Why CRA Will Win?