CompTIA’s IT Industry Outlook 2014 provides an overview of the size, shape and growth factors of the information technology (IT) industry and the IT channel. This study and all CompTIA research is one way in which the association re-invests resources in the IT channel. As the voice of the IT industry, CompTIA has hundreds of tools, market intelligence reports and business training programs to help IT channel organizations grow through education, certification, advocacy and philanthropy. The full report is available at no cost to CompTIA members to help them develop and hone their business plans.
The IT industry is likely to experience moderate growth in 2014. CompTIA’s consensus forecast projects a 2014 growth rate of 3.4 percent for the global IT industry, with upside potential of 5.9 percent. The U.S forecast is slightly lower: 3 percent, with upside potential of 5.4 percent.
On the employment front, 41 percent of IT companies plan increased investments in staffing in technical positions this year, compared to 15 percent that plan staffing decreases. Among non-technical positions, 32 percent of firms plan increases and 16 percent decreases. The data suggests medium-sized IT firms will be the most aggressive in hiring for both technical and non-technical positions.
CompTIA views 2014 as a year of momentum and continuation, as incremental advancements in several areas make their marks on the producers and consumers of technology. Twelve trends to watch over the next 12 months:
1. Technology becomes a core competency for more businesses.
2. Mass customization gets more sophisticated.
3. Processes and workflow get a makeover.
4. Technology is increasingly embraced as the remote control of life.
1. Cloud wars intensify.
2. Diverse devices flood the market.
3. Big data has a little sibling.
4. Software’s appetite is not satisfied.
IT Channel Trends
1. When it comes to your channel business, it’s OK to stay in two lanes.
2. Time to rebrand the “trusted advisor.”
3. Back to basics: Reinvesting in technical expertise.
4. Channel dynamics: Partner or competitor?