MAITRE: An EU project for improving communication in Food Science Research.

635 views

Published on

AZTI-Tecnalia

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
635
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

MAITRE: An EU project for improving communication in Food Science Research.

  1. 1. MAITREMedia Actions for International Training of REsearchers Science Communication for promoting scientific knowledge Communicating food science research Michela Pichereddu Minerva Consulting & Communication 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  2. 2. MAITRE project Communicating food science research http://vimeo.com/270446752nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  3. 3. Communicating ScienceCommunicating scientific results is a challengeProblem: the medias over-simplification of a given subjector insufficient involvement from scientists whencommunicating to the public at largeSolution proposed: providing the researchers withknowledge transfer tools to support journalists andunderstand the media process The researchers will be more willing to communicate scientific information to the media to reach the public 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  4. 4. Research communication’s objectivesContribute to the promotion of research knowledge in Europeby improving the scientists ability to communicate scientificresearch to the mediaTranslate scientific information collected from the researchersinto common languageProvide an answer to consumers needs and demands regardingfood and nutrition information “Engage the public in participation anddialogue, media training for food and nutrition scientists” 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  5. 5. Research communication’s expected outcomesCreate a science-citizens dialogue: through thedialogue between Scientists and the mediaSimplify the science: turning the subject to becommunicated into something easier for the audienceEnhance the capability of researchers to communicateSupport the dissemination of research results in thefield of food quality and safety at European level 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  6. 6. MAITRE: Communicating food science researchMAITRE media trainings: 50 training sessions/ 600 researchers to be trained over 3years (2011 – 2014) EU and associated countries Provide knowledge on media methods and functioning Focus on practical experience Diversified training material Different seminar formats to assure efficiency withflexibility Active trainers to maximise the training impact Contacts with the media to learn by doing 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  7. 7. Researchers’ benefitsParticipation to seminars is free of charge and enablesfood and nutrition researchers to: get tailor-made media workshops given by senior journalists learn how to communicate with media increase visibility and impact of the research activity strengthen the food science communication network access a platform with full contact list of science journalists and other food researchers 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  8. 8. Journalists’ benefitsJournalists often have little opportunity to interact withresearchers. MAITRE aims to reduce this gap offeringjournalists to: be involved in the training activities and assist the trainers during the seminars have an interactive exchange with the researchers improve the understanding of food scientific issues access a platform that includes contact information and profiles of high-qualified food researchers 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  9. 9. Researcher & Journalist Platform MAITRE platform: online database of food researchers and science specialised journalists, aiming to: give researchers and journalists alike the opportunity to network and create a longstanding collaboration with each other connect researchers and journalists trough a full detailed contact list that provided info on the working fields Once registered, the researcher can contact a journalist directly asking him/her to publish the research news The journalist can contact a researcher to get more info on the topic he/she is writing about www.maitreproject.eu Connecting Media with Science 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  10. 10. 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  11. 11. Media trainings hosted so far 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  12. 12. Researchers’ feedbackThe strongest points of MAITRE seminars according to theparticipants’ feedback: Helpful hands-on and practical sessions to test the participants Professional Radio & TV interview practices to learn the rightapproach with different type of media High qualified trainers and senior journalists Practical tips to improve researchers’ communication skills Effective examples and tools to deal with the media Scientific communication issues and targeted inputs on how tocommunicate scientific results to the media Practical tools to deal with online media 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  13. 13. Next media trainingsTeagasc, Agriculture and Food Development Authority, Ireland, Dublin,17 - 18.10.2012University of Life Sciences, Estonia, Tartu, 30 - 31.10.2012University of Valencia, Spain, Valencia 15 -16.11.2012Institute for Food Technology, Serbia, Novi Sad, 21– 22.11.2012The Hellenic Food Authority, Greece, Athens, 29 – 30.11.12Campden BRI, Hungary, Budapest, 05 – 06.12.2012University of Ljubljana, Slovenia, Ljubljana, 30 – 31.01.2013The MAITRE project offers to research centres and universities located in Europe and Associated countries the opportunity to HOST A PROFESSIONAL MEDIA TRAINING for its researchers completely free of charge Are you a Research centre or university? Apply for hosting a MAITRE Media training! 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia
  14. 14. Thank you for your attention! Minerva Consulting & Communication minerva@minerva-communication.eu michela@minerva-communication.eu MAITRE project maitre@maitreproject.eu www.maitreproject.eu 2nd PLACES Conference - 10-12 October 2012 - Tartu, Estonia

×