Elcocinerofiel.com as a case of study, opportunities in the 2.0 environment

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Txaber Allué. Gastronomic blogger, consulter assistant. Department of Bussiness Management (FEE-URV)

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Elcocinerofiel.com as a case of study, opportunities in the 2.0 environment

  1. 1. COMMUNICATING FOOD FOR HEALTH BENEFITS NEW FOOD TRENDS AND MEANINGS  PROFESSIONAL IDENTITIES AND FOOD COMMUNICATION  INNOVATIVE PRACTICES IN COMMUNICATION 8th – 9th November, 2012TARRAGONA elcocinerofiel.com as a case study, opportunities in the 2.0 environment
  2. 2. Some data:elcocinerofiel.com is a food blog with how-to cooking videos.Blog: 89.933 unique visitors/monthFacebook: 25.788 likesTwitter: 16.395 followersYoutube: 35.474 subscribers
  3. 3. The interesting phenomenon is the impactone person can have without “economicresources”.
  4. 4. • It is also very interesting how information flows.• Its origin and distribution.• The role of individuals.
  5. 5. Heres an example. The Organization ofConsumers and Users published thefollowing headline on October 24th:Aceite de oliva virgen extra: ¿cuál es el mejor?
  6. 6. Storify of the event:
  7. 7. Conclusions:• Information moves faster.• Nobody controls it.• There are influential individuals who act as information brokers

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