Trial and error. Learning from a coworking space failure
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An effective knowledge base is not formed just by success stories. Those are perfect for the hype, but not for not committing avoidable mistakes. For this target, knowing what went bad in a coworking might help to avoid some risks. Here's the story of what i've learnt from the failure of 22A|22, a supercool coworking space i've cofounded back in 2009 and shut in late 2012.
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Trial and error. Learning from a coworking space failure
- 1. tips from 3 years of coworking... went bad TRIAL AND ERROR lunedì 11 novembre 2013
- 2. 22A|22 was a coworking and design gallery that has been active in Florence from 2009 to 2012 lunedì 11 novembre 2013
- 3. we hosted workshops... lunedì 11 novembre 2013
- 5. temporary stores... lunedì 11 novembre 2013
- 6. parties... lunedì 11 novembre 2013
- 8. concerts... lunedì 11 novembre 2013
- 9. cinema shows... lunedì 11 novembre 2013
- 10. but mainly it was an alive coworking. lunedì 11 novembre 2013
- 11. despite all this, we had to shut. What happened, then? lunedì 11 novembre 2013
- 12. Well, we’ve done mistakes: Here’s what i’ve learnt from errors committed before starting... lunedì 11 novembre 2013
- 13. At first, i just needed a studio Start with a clear project don’ just stumble upon it lunedì 11 novembre 2013
- 14. But couldn’t afford it, just then seeked for partners Team is crucial. Choose wisely a motivated, diverse but tight group to start with lunedì 11 novembre 2013
- 15. We begun dreaming big, too big Dream big, start small. Or at least lean. Or go big only if you are almost sure you can afford to do that. lunedì 11 novembre 2013
- 16. ...while planning lunedì 11 novembre 2013
- 17. We fell in love with a place but it was a mess Plan accurately your initial expenses. Handle restorations with care, it’s hard to foresee how much it will really cost lunedì 11 novembre 2013
- 18. And it was too expensive to mantain Don’t spend all the money with initial expenses. It will take time to reach your project’s full potential lunedì 11 novembre 2013
- 19. Enthusiasm weighted far more than its cost Enthusiasm, passion, boldness are great things. But give them robust roots to grow efficiently lunedì 11 novembre 2013
- 20. ...while managing lunedì 11 novembre 2013
- 21. The project was split in 2 uncoherent parts Give an understandable strong, solid, firm identity to your project, and let coworking power it lunedì 11 novembre 2013
- 22. We’ve chosen to become too self-referential and closed Your place won’t remain the coolest place in town for a long time. If you’ll play on exclusiveness, you’ll lose. lunedì 11 novembre 2013
- 23. Definitely too many clueless hipster parties People joining a party want to drink and have fun, not necessarily to use your desks. Beware the hipsters lunedì 11 novembre 2013
- 24. ...while taking care of the community. lunedì 11 novembre 2013
- 25. We left people alone to solve their problems People have to feel comfortable and cared. You can’t ask coworkers to bear problems and inefficiencies. lunedì 11 novembre 2013
- 26. The space changed from shared to partitioned Struggle for keeping your community open and dynamic. 2-3 empty desks are better than a blocked, closed community lunedì 11 novembre 2013
- 27. We didn’t involve people in the activities Help coworkers to feel part of your project. Let them help, propose, participate, share, live it. Your project is their project. lunedì 11 novembre 2013
- 28. Nonetheless, there’s a lot i’ve learnt and a lot i’ve got: lunedì 11 novembre 2013
- 30. and a new project ( with many new mistakes to do! ) lunedì 11 novembre 2013
- 31. Mattia Sullini cowo Firenze 22A|22 cowo Firenze COMBO thanks! lunedì 11 novembre 2013