Time Research Conference Research Services 2011

Time Research Conference research specialists A guide to our services Unrivalled expertise in all aspects of worldwide healthcare conference delegate research

Time Research overview Time Research is an independent and global medical market research agency. We specialise in international conference related research. Members: MRS, EphMRA, & PBIRG Codes: ABPI and ESOMAR  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focused exclusively on medical market research ,[object Object],

[object Object],[object Object],[object Object],[object Object],[object Object],What we can offer you ,[object Object], ,[object Object],[object Object],Comprehensive congress research service

Our starting points Medico-marketing expenditure is under increasing scrutiny You need to measure ROI Some critical parts of the mix are under researched All aspects of conference expenditure need addressing ,[object Object],

Which parts of the marketing mix feature at conferences?  Internet, lounge, signage Messages – product + disease Activities -quizzes, interactive games Personnel quality Attractions - artists, conjurors Trial data Delegate support Speaker quality ,[object Object],The Stand Product awareness Retained items - gifts, monographs Late Breaking Trials Messages Sponsorship $$$$$ Satellite Symposia

What can be measured?  Products recalled Product messages Most memorable stands Most preferred stands Stand visitation Stands recalled Product demonstration ratings Likelihood of prescribing products Sponsored items / activities recalled Rating of staff personnel – presentation, knowledge and helpfulness ,[object Object],Company image

When do we measure?  ,[object Object],Pre conference At conference Post conference Long term tracking One or more of the following:

Time Research process – at conference Doctor visits exhibition at the conference Doctor comes to the independent Time Research stand at the event Doctors / Interviewers use laptop to input responses to your questionnaire Data emailed to Time Research HQ Latest results from the conference are analysed –during or after fieldwork Report produced answering client objectives Client receives actionable insights Topline fast feedback possible

Popular qualitative approaches (at or post event) Product research Market trends Communication tools Packaging research Product instruction / information feedback Logo tests Guidelines research ,[object Object], Name tests KOL views

Time Research process – post conference Doctor attends exhibition at conference and returns home Doctor is recruited to conduct your questionnaire online - OR Doctor participates in the interview over the telephone Report produced for client Client receives actionable insights Topline fast feedback possible Time Research obtains conference delegates list or utilises cold calling

Market research Conference research touches on many departments in the typical pharma company We help you work with internal departments Clinical Trials KOL Development Business Development Medical Professional Relations Public Relations Conventions Staff Marketing

Contact Lorraine Colley Time Research Limited Time House, 56b Crewys Road London NW2 2AD England Tel + 44 (0) 20 8209 2020 Fax + 44 (0) 20 8209 2021 Email [email_address] Website www.timeresearch.co.uk

Time Research Conference Research Services 2011

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