1. SMURD
THE CHASE

2. Vision
To raise the same amount of
money as last year (when we
had the biggest growth 75% vs.
2009) by convincing more
people to donate and
considering that the individual
income has diminished.

3. Campaign
We needed to give Romanians
a very good and strong reason
to donate.

4. Campaign
With the money raised, SMURD
will buy an ambulance airplane
to rescue even more lives.

5. Big idea
Don't let the distance to the
hospital become incurable!

6. Call to Action
Redirect to SMURD 2% of your
income taxes for the purchase
of an ambulance airplane!

7. The CHASE

10. Results
In 2011, SMURD Foundation
bought an ambulance airplane
and saved more 117 lives.

12. SMURD money raised 2010 vs.2011
+ 10%

13. Results
According to ANAF public data
and media reports, SMURD
campaign was the most
efficient social campaign:

15. Results
In an unfavorable economical
and politically context, more
and more people begun to
trust in SMURD: more than
80% of Romanian population.

16. Thank you!