1. The Billboard from Arthur Verona street. About saving the soul of a billboard.
2. Outdoor is probably the most agresive media suport. You just can’t avoid it, with the help of the remote, or by simply turning the page of the magazine.
3. The aesthetic of the city is afecting people life. Billboards are afecting the aesthetic of the city. We afect people life. That’s why we should behave more, upon social role of advertising, when acting in urban scenery.
4. In Romania there are more 30.000 anavoidable billboards. More then half of them are in Bucharest.
5.
6. One 4/3 billboard was poluting the city just like all the other 15000 billboards.
7.
8. Is located in the hart of the old part of Bucharest and today it did became a cultural point of interest.
14. Concept Every month various artists will visualy express their feelings, on that billboard, upon what enerves them the most, in the social enviroment. A kind of a Hide Park Billboard. The stilistycs should be minimalistic in order to make expresion available for everybody not only to the plastic gifted ones. In the mean time we achive focus in identity and eficiencie in outdoor visibility.
20. The drama of an old man carried by the ambulance from one hospital to another till he dies, terrified the entire Romanian society. The movie “The death of mister Lazarescu” is the maybe the strongest expression on that subject.
56. A street art event around the billbord. Graffity artists have splited the wall in shapes of same format with the billboard, in order to perform their skills around.
63. If you know what appear here usually and you want to express your self, send your idea at [email_address] . Every month we publish the one we like the most.
