Experience design
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The four stages of experience design and how they apply to its different forms, with a map of its related skills and how they overlap.
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Experience design
- 1. Experience Design Tim Ostler XD Business case Customer development Product roadmap development Strategy experience Business goal Market segmentation alignment Creative Artful deviation Business analysis Concept development Workshops Touchpoint Games Metrics and mapping mechanics analytics & analysis Task flows Traffic analysis Task flows Stakeholder Service Engagement User journeys interviews design Product strategy Persuasive Persona creation Experience design Social interfaces strategy Experience Layout design Design design Instructional copy User interface design Copywriting Interaction Labelling Information design Content architecture Usability strategy Navigation design Site maps User testing Prototype development Template audits Compliance Wireframes Heuristic evaluation Blueprints Competitive assessment
- 2. XD Experience Share Brand "The apprehension of an object, thought, or emotion through the senses or mind" Share Brand value Experience Free dictionary Share Brand value Brand value Customer
- 3. XD Experience Share Brand "Active participation in events or activities, leading to the accumulation of knowledge or Brand value Share skill" Experience Share Free dictionary Brand value Brand value Customer
- 4. XD Experience Share Brand "...a kind of huge spider-web of the finest silken threads suspended in the chamber of Brand value Share consciousness, and catching Experience every air-borne particle in its Share tissue." Brand value Brand value Henry James Customer
- 5. XD XD Method Share Brand Understanding the users Modelling the process Share Brand value Experience Share Finding the magic Brand value Brand value Building the experience Customer
- 6. XD XD for Customer Experience Method Share Brand Place in ethnographic context Map as a series of touchpoints Share Brand value Experience Share Propose a framework Brand value Brand value Document user journeys Customer
- 7. XD XD for Brand Experience Method Share Brand Place in rhetorical context Map as a series of topics Share Brand value Experience Share Identify opportunities Brand value Brand value Document user journeys Customer
- 8. XD XD for Experience Design Method Share Brand Understand the clients Identify XD unique characteristics Share Brand value Experience Share Spot the opportunities Brand value Brand value Build the experience Customer
- 9. Business case User Experience development Product roadmap Customer Skillset & Overlaps development Strategy experience Business goal Market alignment segmentation Creative Artful deviation Business analysis Concept Workshops development Touchpoint Games Metrics and mechanics mapping analytics Task flows & analysis Traffic analysis Task flows Stakeholder Service Engagement User journeys interviews design Product Persuasive strategy Persona creation Experience design Social interfaces strategy Design Experience Layout design Instructional copy design User interface design Copywriting Interaction Labelling Information design Content architecture Usability strategy Navigation design User Prototype Research Site maps testing development Template audits Compliance Modelling Wireframes Heuristic Synthesis Blueprints evaluation Documentation Competitive assessment Functionality Communications
- 10. XD Functionality vs Communication Characteristics Share Brand Q: Is there a necessary difference between design for functionality and design for communication? Share Brand value Experience Share Brand value Brand value Customer
- 11. XD Functionality vs Communication Characteristics Share Brand Q: Is there a necessary difference between design for functionality and design for communication? Share Brand value Experience A: Yes, but both are unified in design Share for experience Brand value Brand value Customer
- 12. XD Strategy vs XD Characteristics Share Brand Strategy: Deduction From general to specific Share Brand value Experience Share Brand value Brand value Customer
- 13. XD Strategy vs XD Characteristics Share Brand Strategy: Deduction From general to specific Brand value Share XD: Induction Experience From specific to general Share Brand value Brand value Customer
- 14. Requirements Briefs Research Stats XD Offering Customer experience design Workshops Distillation Reviews Sanity User research Insight Ideas Delight Maps Flows Prototypes Specs
- 15. Requirements Briefs Research Stats XD Offering Customer experience design Workshops Distillation Reviews Sanity User research Insight Ideas Delight Maps Flows Prototypes Specs
- 16. Strategy Customer experience XD Staffing Creative Communication- oriented Service Strategy- design oriented Persuasive Experience design strategy Design Experience design Functionality- Interaction oriented design Content Information architecture Usability strategy Delivery- oriented Functionality Communications