1. A Cultural Beauty
A Potential Global Market
INDONESIA
DIKKA KARTIKA

2. GENERAL INFORMATION
• Located in South East Asia, contains 17,508 island
• ASEAN Founder
• Population: ± 237,424,363
• Member of WTO, OPEC, APEC
National Motto: Unity in Diversity

3. Did you know?
Indonesia is United States’ 28th largest trading partner with
$23.4 billion goods trade

4. A DIVERSE NATION
• Ethnicity: 300 ethnic (Javanese, Sundanese,
Malays, and other smaller ethnic groups)
• Languages: ± 700 local languages
national language: Bahasa
• Religion: Islam, Catholicism, Protestantism,
Confucianism, Hinduism, Buddhism

5. POLITICS
• Nation form: Republic – Presidential
• Government Branches:
- Executive
- Legislative
- Judicial
• Current President: Susilo Bambang Yudhoyono

6. ECONOMY
• GDP = $834 billion
• Economic growth level = 6.5%
• National Currency : Indonesia Rupiah (IDR)
I USD = 9,238.00 IDR

7. TRADE REGULATIONS
• Import Food need certification of radiation
degree and standards of Islamic purity from
Indonesian Department of Health
• Indonesia established the anti-dumping
regulation

8. • 41% stocks of airplanes company can be
owned by foreign company
• no limitation on foreign ownership in
automotive sectors

9. Indonesian 10 EXPORT COMMODITIES
• Textile, including Batik •Rubber and Article
Rhereof
• Electronic • Palm Oil

10. • Forest Products • Automotive
• Footwear • Shrimps

11. • Cocoa
• Coffee
Oprah with Indonesian Civet Coffee

12. BATIK
• Has officially recognized by UNESCO as
Indonesia culture heritage
• Unique techniques to make batik:
- Hand-waxed (hand-drawn)
- Hand-stamped
- Combination of the two techniques

13. Different design has different meaning

14. Batik Photos

16. MARKETING METHODS
• Entering market through export in small scale
• Building partnership with local retails
• Enlarging market through acquisition with well-
developed local company
• Advertise products through social media

17. MANAGE INVENTORY
• Usage of just-in-time inventory
• Lean synchronization technology
• Maximize item-location policy optimization

18. BUSINESS CULTURE
• High-context culture
- heavily rely on nonverbal communication)
- sometimes people are hard to say no directly
• Cheaper wage rate comparing to US
• Is not really discipline toward time

19. • Religion ceremony and celebration affect work
hours and become national holiday
• Women are gladly welcomed to work
• Children under-age is not allowed to work
• Javanese culture has several layers formality of
language

20. “ in global
business, it is
important to know
whom you partner
with. “
-thank you-