ID.me was founded in 2010 by two Army Rangers to help brands offer loyalty programs to affinity groups like the military, students, and professionals. It has grown to over 100 partners and 500,000 users after one year. ID.me provides a consumer-centric identity network that allows users to verify their identity and receive personalized offers across multiple partner apps and websites. It aims to improve on previous digital identity solutions by making the process more transparent, permission-based, and protecting users' private information. Case studies show how partners like Under Armour have used ID.me to verify customers' military status and provide discounts both online and in-store.

1. Cloud Identity Summit
Matthew Thompson and Ryan Fox: July 20, 2014
Your Identity. Your Rewards

2. § Founded by two Army Rangers in 2010 to help brands offer special loyalty programs
to affinity groups like: Military, Students, Influencers and Professionals
§ Capable of securing offers delivered online, in-store and via mobile channels
§ Consumer-centric network empowers a consumer to bring their own identity to third
party apps in order to receive personalized offers and experience.
§ More than 100 partners and 500,000 users are on the ID.me network after a year in
production.
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me
WHO WE ARE
Leaders in Digital Identity Technology
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 2

5. AWARD WINNING SOLUTIONS
Our Accomplishments
§ Department of Commerce for a $2.8M grant as one of the five companies in America
with the most advanced digital Identity technology
§ Finalist for 2013 Wall Street Journal Startup of the Year
§ Named US Chamber of Commerce & Spike TV’s “Most Veteran-Friendly Small
Business in America” in 2013
§ March 2013 Raised Series A round of $10 million led by USAA, Silicon Valley Bank
§ Recognized in Entrepreneur Magazine’s 2014 edition of 100 Brilliant Companies
§ 2014 Finalist for LinkShare Advertiser’s Choice Golden Link Award
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 5

6. Digital Identity 1.0: Broken, Inefficient and
Troubling to Consumers
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 6

7. Digital Identity 2.0: Transparent, Permissions
Based Interactions
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 7
Veteran verifies with ID.me
to receive discount
Member claim is verified
and account is registered
Veteran sees button
on UnderArmour.com
1 2 3

8. Users Establish Credentials Across a Network
and Bring Their Identity to Network RPs
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 8
Amy finds Under Armour’s
military discount
Amy creates an ID.me account
and verifies veteran status
Sensitive PII tokenized and
securely encrypted at rest
Amy encounters Mariott’s
MOAA ID.me program
Amy receives Marriott discount without
need to present card in-person
ID.me issues MOAA
credential to Amy
ID.me decrypts relevant PII fields
and preforms match with MOAA
Amy provides her MOAA number
manually or through a card image
Amy comes across 5.11’s
First Responder discount
Amy signs in with ID.me and
provides her EMT number
ID.me decrypts relevant PII fields
and preforms match with registry
ID.me issues First Responder
credential to Amy

9. Members “Trust Elevate” across network
9
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me
Prevents fraud and allows access to higher value, higher risk transactions
Amy verifies Military service
on UnderArmour.com
Amy receives a 15%
discount off her entire
purchase
Amy needs access to her VA
medical records online
She upgrades her account with
multi-factor authentication
BestBuy.com asks Amy to
verify with ID.me
Amy uses her fingerprint or
voice to authenticate
Best Buy process
transaction for Amy
Amy attempts to purchase a
$2,000 item from Best Buy

10. Core Identity Service Supports a Growing
Number of Product offerings
CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 10
Product
Offerings
Core
Pla3orm
Mobile App
Affinity
Events
EDU
Auth
Attribute
Val
Voice Bio & OTP Access Management Data Services Identity Verification App Identity/Attribute Data Providers
White Label
Card
Link
Groups MgtMarketplaceIdentity as a Service

11. CASE STUDY
Under Armour Military Loyalty Program
§ Under Armour
integrated ID.me
technology to create an
omni-channel customer
experience
§ Customer verifies
affinity in real-time and
claims discount
directly in cart
§ Under Armour had a
military discount
program in-store but was
unable to provide the
program online because
they couldn’t verify
customer affinity
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14. CONFIDENTIAL & PROPRIETARY INFORMATION OF ID.me 14
Q&A
Matt Thompson Ryan Fox
COO, Co-Founder VP Product Strategy
matt@id.me ryan@id.me
703-992-8382 703-795-4776
Internet Retailer Case Study:
http://www.internetretailer.com/registration-forms/
case-study-under-armour-honors-heroes/