Este es un resumen de mi charla que he realizado en WordCamp Chiclana 2020, que desde aquí agradezco su confianza para contar conmigo como ponente.

1. echo ‘<h1>Crea Schemas sin plugins</h1>’;
echo ‘<h2>Por David Pérez</h2>’;
echo ‘<img src=“https://2020.chiclana.wordcamp.org/files/2019/12/
cropped-logo-WordCamp-Chiclana-2020.png" />’;
<?php

2. <?php
echo ‘<h1>Quien soy</h1>’;
/**
* @author David Pérez García
* @company Director Closemarketing
* @job Desarrollo y Marketing
*
* https://davidperezgar.com
* https://www.closemarketing.es
*
* @twitter davidperezmk
*
* @package WordPress
*
*/

3. <?php
echo ‘<h1>¿Qué son los Schemas?</h1>’;
echo ‘<ul>’;
echo ‘<li>Conjunto de etiquetas para describir nuestro contenido</li>’;
echo ‘<li>Ofrece semántica enriquecida para los buscadores</li>’;
echo ‘<li>Ayuda a entender y clasificar la información</li>’;
echo ‘<li>Podrá aparecer destacado en el buscador</li>’;
echo ‘</ul>’;

4. <?php
echo ‘<h1>Qué son los Schemas</h1>’;
echo ‘<ul>’;
echo ‘<li>Ejemplo de Schema para
películas.</li>’;
echo ‘<li>Resultados
diferenciados.</li>;
echo ‘</ul>’;

5. <?php
echo ‘<h1>Qué son los Schemas</h1>’;
echo ‘<p>Herramienta para Google Chrome para visualizar Schemas</p>’;
Descarga

6. <?php
echo ‘<h1>Qué son los Schemas</h1>’;

7. <?php
echo ‘¿Qué necesitaremos en WordPress?
echo ‘<ul>’;
echo ‘<li>Post Types / Entradas personalizadas</li>’;
echo ‘<li>Custom Fields / Variables personalizadas</li>’;
echo ‘</ul>’;

8. <?php
echo ‘Donde consultar’;
/**
*
* https://schema.org
*
*/
/**
* Directrices
* https://developers.google.com/search/docs/guides/sd-policies
*
*/

9. <?php
echo ‘Donde consultar’;
/**
* https://schema.org/docs/full.html
*/
1022
/**
* De los que hay…
*/

10. <?php
echo ‘Donde consultar’;
/**
*
* Tipos:
*
* Action
* CreativeWork
* Event
* Intangible
* MedicalEntity
* Organization
* Person
* Place
* Product
*
*
*
*/

11. <?php
echo ‘Recoger la información JSON+LD’;

12. <?php
echo ‘Donde ubicarlos’;
<?php
/**
* Plugin Name: Nombre del plugin
* Plugin URI: https://davidperezgar.com
* Description: Desarrollo realizado para entorno WordPress.
* Author: David
* Author URI: https://twitter.com/davidperezmk
* Version: 1.0
*
* @package WordPress
*/
// Schema
require_once plugin_dir_path( __FILE__ ) . '/schemas/organization.php';
archivo mu-plugins/functions.php

13. <?php
echo ‘Donde ubicarlos’;
<?php
/**
* Utilizar el Plugin Code Snippets
* Plugin URI: https://es.wordpress.org/plugins/code-snippets/
*/

14. <?php
echo ‘Donde colocar el Schema y Cómo subirlo’;
add_action( ‘wp_head’, ‘schema_organization’, 20 );
function schema_organization() {
if ( is_front_page() ) {
echo '
<script type="application/ld+json">

15. <?php
echo ‘Schema: Organización’;
add_action( 'wp_head', 'cmk_add_schema_home_page', 20 );
/**
* Shows Schema depeding of post type home_page in header with LD JSON
*
* @return void
*/
function cmk_add_schema_home_page() {
if ( is_front_page() || is_home() ) {
echo '
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Granada, España",
"postalCode": "18006",
"streetAddress": "Calle Jose Luis Pérez Pujadas, 6 Edificio Forum
Oficina B29"
},
"email": "info@closemarketing.es",
"url": "https://www.closemarketing.es/",
"description": "Agencia de Marketing Online, Diseñamos Web en
WordPress para Granada y Málaga.",
"taxID": "ESB19618909",
"employee": [
{
"@type": "Person",
"name": "David Pérez"
},
{
"@type": "Person",
"name": "Sacra Jáimez"
}
],
"member": [
{
"@type": "Organization",
"name": "AJE Granada"
},
{
"@type": "Organization",
"name": "WordPress Granada"
}
],
"name": "Closemarketing",
"telephone": "+34858958383"
}
</script>';
echo $sch;
} // home_page schema
}

16. <?php
echo ‘Schema: Organización’;
add_action( 'wp_head', 'cmk_add_schema_home_page', 20 );
/**
* Shows Schema depeding of post type home_page in header with
LD JSON
*
* @return void
*/
function cmk_add_schema_home_page() {
if ( is_front_page() || is_home() ) {
$sch = '
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "Granada, España",
"postalCode": "18006",
"streetAddress": "Calle Jose Luis Pérez Pujadas, 6
Edificio Forum Oficina B29"
},
"email": "info@closemarketing.es",
"url": "https://www.closemarketing.es/",
"description": "Agencia de Marketing Online, Diseñamos Web
en WordPress para Granada y Málaga.",
"taxID": "ESB19618909",
"employee": [
{
"@type": "Person",
"name": "David Pérez"
},
{
"@type": "Person",
"name": "Sacra Jáimez"
}
],
"member": [
{
"@type": "Organization",
"name": "AJE Granada"
},
{
"@type": "Organization",
"name": "WordPress Granada"
}
],
"name": "Closemarketing",
"telephone": "+34858958383"
}
</script>';
echo $sch;
} // home_page schema
}

17. <?php
echo ‘Esquema de cursos’;
add_action( 'wp_head', 'cmk_add_schema_courses', 20 );
/**
* Shows Schema depeding of post type in header with LD JSON
*
* @return void
*/
function cmk_add_schema_courses() {
if ( is_singular( 'formacion' ) ) {
$post_id = get_the_ID();
$price_raw = get_post_meta( $post_id,
'_listing_price', true );
$time_raw = get_post_meta( $post_id, 'for_dura', true
);
$time = substr_replace( $time_raw, '', -1 );
if ( date( m ) > 6 ) {
$year_start = date( 'Y' );
$year_end = date( 'Y' ) + 1;
} else {
$year_start = date( 'Y' ) - 1;
$year_end = date( 'Y' );
}
$start_date = $year_start . '-09-01';
$end_date = $year_end . '-06-20';
$sch = '<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@id": "./",
"@type": "Course",
"name": "' . get_the_title( $post_id ) . '",
"description": "' . get_the_excerpt( $post_id ) . '",
"hasCourseInstance": [
{
"@type": "CourseInstance",
"name": "' . get_the_title( $post_id ) . '",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"addressLocality": "Granada",
"addressRegion": "ESP"
}
},
"description": "' . get_the_excerpt( $post_id ) . '",
"startDate": "' . $start_date . '",
"startDate": "' . $end_date . '",
"timeRequired": "' . $time . '",
"about": "' . get_post_meta( $post_id, 'for_ncursos', true )
. '"
}
]
}
</script>';
echo $sch;
} // Course schema
}

18. <?php
echo ‘Schema Recetas’;
add_action( 'wp_head', 'cmk_add_schema_pages', 20 );
/**
* Shows Schema depeding of post type in header with LD JSON
*
* @return void
*/
function cmk_add_schema_pages() {
$post_id = get_the_ID();
$cook_time = get_post_meta( $post_id, 'rec_tiempo', true );
$prep_time = get_post_meta( $post_id, 'rec_tiempo', true );
$ingredients = get_post_meta( $post_id, 'rec_ingredient', false );
$recipe_inst = wp_strip_all_tags( get_post_meta( $post_id,
'rec_preparacion', true ) );
$recipe_yield = get_post_meta( $post_id, 'rec_personas', true );
if ( is_singular( 'receta' ) ) {
$sch = '
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Recipe",
"author": "David Perez",
"cookTime": "PT' . $cook_time . 'M",
"datePublished": "2009-05-08",
"description": " ' . get_the_excerpt() . '",
"image": "' . get_the_post_thumbnail_url() . '",
"recipeIngredient": [';
if ( is_array( $ingredients ) ) {
foreach ( $ingredients[0] as $ingredient ) {
$sch .= '" ' . $ingredient . '",';
}
}
$sch .= '],
"prepTime": "' . $prep_time . '",
"recipeInstructions": "' . $recipe_inst . '",
"recipeYield": "' . $recipe_yield . ' persons",
"suitableForDiet": "http://schema.org/LowFat
}
</script>';
echo $sch;
} // Recipe schema
}

19. <?php
echo ‘Realizando pruebas’;
/**
* https://search.google.com/structured-data/testing-tool/u/0/
*/

20. <?php
echo ‘Qué son los Schemas’;
echo ‘<p>Herramienta de Google</p>’;

21. <?php
echo ‘Qué son los Schemas’;
echo ‘<p>Google Search Console</p>’;

22. <?php
echo ‘Qué son los Schemas’;
echo ‘<p>Resultado</p>’;

23. <?php
echo ‘Resumen’;
echo ‘<ul>’;
echo ‘<li>Trabajar con código te da más versatibilidad</li>’;
echo ‘<li>Fácil de implementar</li>’;
echo ‘<li>Muchos Ejemplos</li>’;
echo ‘<li>Podrá aparecer destacado en el buscador</li>’;
echo ‘</ul>’;

24. <?php
echo ‘<h1>Gracias</h1>’;
/**
* @url https://davidperezgar.com/wcchiclana2020/
**/