Internet Marketing Company Oracle Digital markets its exceptional online marketing tools and techniques to help businesses reap more benefits and gain substantial profit in light of the increasing demand for online services.

1. Online Travel Companies to
Enhance Services with the Recent
Significant Increase in Demand
from Consumers Online
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2. Internet Marketing Company Oracle Digital markets its
exceptional online marketing tools and techniques to help
businesses reap more benefits and gain substantial profit in
light of the increasing demand for online services.
Oracle Digital, a leading SEO Company from Perth and widely recognised in delivering
cutting-edge online business strategies, has embarked on its campaign for valuable web
traffic through dependable SEO practices and strategies that efficiently empower local
businesses to gain advantage in the virtual realm.
This latest development stems from new statistics showing that Online Business-to-
Consumer sales have reached $10.5 Billion in the year 2011, which is a testament as to
how consumer spending has significantly shifted from the traditional methods to the online
platform.
In a report shown by the Australia Bureau of Statistics entitled “Household Use of
Information Technology”, around 68% of Internet users actually used the platform for their
purchases during the year 2010-2011, which showed a high rate of online buyer
penetration in relation to the number of total internet users.
As the report has shown, one particular category that got hold of the lion’s share is one
that relates to travel, accommodation options, memberships and ticketing, which had a
share of 74% from the total online sales for the given period. Because of these figures,
many online travel companies have recently declared their intention to strengthen their
digital marketing efforts in order to reap the benefits of online retailing.
Another survey, which was undertaken by a noted Digital Online Specialist, had shown
that out of the 350 travel organisation respondents, around 83% of these agencies are
planning to increase their total digital marketing expenditures for the year 2012 – including
airlines, tour companies, hotels, car rental agencies, travel insurance companies, cruise
and publishing.
Out of the total respondents, 78% affirmed that they are planning to increase their
investments for online marketing, while 19% and 3% said that they are planning to retain
and reduce their budgets, respectively.
An overall assessment of the survey shows that the top areas where travel organisations
will most likely increase investments in will be on content, mobile use and applications,
social media and SEO. Out of these selection, approximately 75% said that they will apply
their investments in social media, while 55% pledged on content, 54% on mobile, and
52% on SEO.
Financial forecasts from business experts are expecting e-commerce strategies to take in
around $20 Billion dollars by 2015 – despite the chance of offline retailing slowing down.
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3. Considering the latest statistics and forecasts, Clint Maher, Director of Operations for
Oracle Digital, insists that going online is a business strategy that must never be left
unheeded. Maher says, “To dismiss that your business does not need to move and excel
online, is taking a huge risk on your financial future.”
Seeing how the business world has drastically changed with Digital Marketing, Maher
further adds, “Taking advantage of the internet is essential in order to be in line with the
current trend and latest technical and marketing advancements. Today, most prospective
customers use the internet for their purchase preferences, either in search for the best gift
options, restaurants, travel agencies and even spas. This is why businesses should
seriously consider utilising it. Besides, with internet marketing, costs are considerably
less, and have a bigger potential for obtaining substantial profit for your business.”
And because of the potential for success with online marketing, Oracle Digital has
released its highly-efficient SEO practices, Social Marketing techniques and other cost-
effective Internet tools for those who are interested in making their business campaigns
more profitable.
Oracle Digital is the leading Internet Marketing Company in Perth that also caters to
clients from Adelaide, Brisbane, Melbourne and Sydney. If you want to know more about
the company and their services, please call 1300 899 851 or you can visit their website
at http://www.oracledigital.com.au.
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