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Online Travel Companies to Enhance Services with the Recent  Significant Increase in Demand      from Consumers Online©201...
Internet Marketing Company Oracle Digital markets itsexceptional online marketing tools and techniques to helpbusinesses r...
Considering the latest statistics and forecasts, Clint Maher, Director of Operations forOracle Digital, insists that going...
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Online Travel Companies to Enhance Services with the Recent Significant Increase in Demand from Consumers Online

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Internet Marketing Company Oracle Digital markets its exceptional online marketing tools and techniques to help businesses reap more benefits and gain substantial profit in light of the increasing demand for online services.

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Online Travel Companies to Enhance Services with the Recent Significant Increase in Demand from Consumers Online

  1. 1. Online Travel Companies to Enhance Services with the Recent Significant Increase in Demand from Consumers Online©2011, Oracle Digital Page | 1
  2. 2. Internet Marketing Company Oracle Digital markets itsexceptional online marketing tools and techniques to helpbusinesses reap more benefits and gain substantial profit inlight of the increasing demand for online services.Oracle Digital, a leading SEO Company from Perth and widely recognised in deliveringcutting-edge online business strategies, has embarked on its campaign for valuable webtraffic through dependable SEO practices and strategies that efficiently empower localbusinesses to gain advantage in the virtual realm.This latest development stems from new statistics showing that Online Business-to-Consumer sales have reached $10.5 Billion in the year 2011, which is a testament as tohow consumer spending has significantly shifted from the traditional methods to the onlineplatform.In a report shown by the Australia Bureau of Statistics entitled “Household Use ofInformation Technology”, around 68% of Internet users actually used the platform for theirpurchases during the year 2010-2011, which showed a high rate of online buyerpenetration in relation to the number of total internet users.As the report has shown, one particular category that got hold of the lion’s share is onethat relates to travel, accommodation options, memberships and ticketing, which had ashare of 74% from the total online sales for the given period. Because of these figures,many online travel companies have recently declared their intention to strengthen theirdigital marketing efforts in order to reap the benefits of online retailing.Another survey, which was undertaken by a noted Digital Online Specialist, had shownthat out of the 350 travel organisation respondents, around 83% of these agencies areplanning to increase their total digital marketing expenditures for the year 2012 – includingairlines, tour companies, hotels, car rental agencies, travel insurance companies, cruiseand publishing.Out of the total respondents, 78% affirmed that they are planning to increase theirinvestments for online marketing, while 19% and 3% said that they are planning to retainand reduce their budgets, respectively.An overall assessment of the survey shows that the top areas where travel organisationswill most likely increase investments in will be on content, mobile use and applications,social media and SEO. Out of these selection, approximately 75% said that they will applytheir investments in social media, while 55% pledged on content, 54% on mobile, and52% on SEO.Financial forecasts from business experts are expecting e-commerce strategies to take inaround $20 Billion dollars by 2015 – despite the chance of offline retailing slowing down.©2011, Oracle Digital Page | 2
  3. 3. Considering the latest statistics and forecasts, Clint Maher, Director of Operations forOracle Digital, insists that going online is a business strategy that must never be leftunheeded. Maher says, “To dismiss that your business does not need to move and excelonline, is taking a huge risk on your financial future.”Seeing how the business world has drastically changed with Digital Marketing, Maherfurther adds, “Taking advantage of the internet is essential in order to be in line with thecurrent trend and latest technical and marketing advancements. Today, most prospectivecustomers use the internet for their purchase preferences, either in search for the best giftoptions, restaurants, travel agencies and even spas. This is why businesses shouldseriously consider utilising it. Besides, with internet marketing, costs are considerablyless, and have a bigger potential for obtaining substantial profit for your business.”And because of the potential for success with online marketing, Oracle Digital hasreleased its highly-efficient SEO practices, Social Marketing techniques and other cost-effective Internet tools for those who are interested in making their business campaignsmore profitable.Oracle Digital is the leading Internet Marketing Company in Perth that also caters toclients from Adelaide, Brisbane, Melbourne and Sydney. If you want to know more aboutthe company and their services, please call 1300 899 851 or you can visit their websiteat http://www.oracledigital.com.au.©2011, Oracle Digital Page | 3

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