Optimising your website for SEO means that search engines will be able to easily see and index your site. By being developed and presented in a specific way you have a greater chance of being found by your target market.

1. 10 Tips to Boost Your Site’s
Conversion Rate
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2. Is your website designed to convert? When you create a website for the purposes
of online marketing, it needs to serve several purposes:
 It needs to be optimised so that it gets found via search engines.
 It needs to be optimised so that it serves as a virtual sales person.
Optimise for SEO
Optimising your website for SEO means that search engines will be able to easily
see and index your site. By being developed and presented in a specific way you
have a greater chance of being found by your target market.
Optimise for Customers
It’s not enough to simply get people to your site. Once they arrive, you have a very
short amount of time to convince them that they have come to the right place for
what they want or need. Many websites who optimise for SEO don’t pay enough
attention to conversion tactics and aren’t capitalising on the traffic they get.
10 Tips to Boost Your Site’s Conversion Rate
1. Put an opt-in form on your site. It should be in a prominent place above the
fold and needs to give visitors a good reason to opt in. A free offer is the best
way to accomplish this. This gets the reader past the page they landed on
(reducing your site’s bounce rate) and it opens the door for future contact
with them.
2. Make sure very page has a direct call to action. The call to action doesn’t
always need to be “buy now” but with each page you write you want the
reader to want to dig deeper. The longer they are on your site, the better
chances they will be converted into a customer.
3. Put testimonials on your pages. Demonstrating proof can equate to better
conversions.
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3. 4. Tweak your best pages and your evergreen content pages. If the vast
majority of your traffic lands on specific web pages, continually tweak page
elements to measure and improve the conversion rate. If you’re getting a lot
of traffic from a particular blog post, for instance, consider updating the call
to action regularly or adding a feed into the screen to direct people to other
relevant posts or pages.
5. Add links into each page that direct people to other pages. Be sure to tag
them with eye-catching titles. A smart on Page SEO strategy is to do intrasite
linking. Not only do search engines read these links but people do, too. Look
at each page of your site and try to imagine being a visitor. If you’re on X
page, what other page on your site might be relevant and a logical next
step?
6. Write specific landing pages. If you’re directing traffic in via a banner from
another page or site or directing traffic via a pay per click campaign, tailor the
landing page so that it suits the purpose of the ad you wrote to bring them in.
This increases the chance of appealing to a specific visitor. Be sure to test
out the results on various landing pages so you can determine which
approaches work best for specific audiences.
7. Update your website. Maybe today’s design is outdated. Maybe it’s not
conducive to maximum conversions. Maybe a fresh look will spark new
action from people who regularly frequent your site. Conversion optimisation
isn’t just about converting new clients, it’s also about keeping existing clients
engaged, too.
8. Make sure you’re optimised for mobile browsers. If people can’t view your
site properly on a smartphone you could be losing out on converting new
customers. For the vast majority of today’s websites, those who track
website traffic for the last twelve months typically see an increasing number
of mobile visitors.
9. Add your phone number to your header. It sounds simple, doesn’t it? Many
websites don’t do this. Give people an easy way to reach you and you
increase your chances of conversion.
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4. 10. Get some help. Oracle Digital is a Perth SEO company that can help you
tweak or redesign your site for maximum conversions. We’ll help you
optimise for search engines and optimise to maximise the potential of each
visitor that lands on your site. Call us on 1300 899 851 or click the Chat Live
button on this page.
Remember: It’s not only about traffic. It’s about conversion, too. And not all
conversions come from hitting a “buy now” button. Some come from an email, a re-
tweet or Facebook “like”, an opt-in, a phone call, or a link shared with a friend. You
can’t measure every single type of visitor conversion but if you implement the
above suggestions you’ll definitely see and feel a difference in how valuable your
website traffic becomes.
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
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