Leadership trust isn't gained by edict. You earn it by your integrity and example. Leading by example: Say it, Do it, Coach it! Live it! - Rick Conlow

1. HERE'S HOW HAWAII'S TOP 2022 POLITICAL RACES ARE SHAKING OUT
By Chad Blair, Honolulu Civil Beat, August 19, 2021 [Extract]
<https://www.civilbeat.org/2021/08/chad-blair-heres-how-hawaiis-top-2022-political-races-are-shaking-out/>
Governor
Josh Green, Current Lieutenant Governor
Kirk Caldwell, Former Honolulu Mayor
Vicky Cayetano, Businesswoman
_______________________________________________
THREE THINGS THE MOST EFFECTIVE LEADERS WILL DO IN 2021
By Nicole Bendaly, Forbes, January 3, 2021
<https://www.forbes.com/sites/nicolebendaly/2021/01/03/three-things-the-most-effective-leaders-will-do-in-2021/?sh=5351141e36de>
One of the many things this past year made clear is that the world of work has been forever
changed, and it is especially evident in the way leaders must now lead if they want the very
best from their people. Through my work and research with teams this year, and through my
many interviews with thought leaders, it is abundantly clear that those teams who have been
able to thrive more than struggle during this pandemic are those that are being led by leaders
who prioritize their people. Empathy, vulnerability, and flexibility, for example, are leadership
qualities that have always been important but are now non-negotiable table-stakes thanks to
2020. As you look out at 2021 and beyond, consider how to incorporate each of the following
three leadership best-practices from 2020. These core practices will differentiate exceptional
leaders from the rest and will help ensure you and your team members are able to tap the very
best of yourselves, no matter what is thrown at you.
Understand and Appreciate the Effort
The most effective teams today have leaders who never lose site of the context in which their
people are working, and who strive to understand and acknowledge the extra effort, energy,
and capacity that is now required to achieve results during a time of such disruption.
The leaders who get the most out of their people are the leaders who care most about their people.
Simon Sinek
Prioritize Team Effectiveness
A crisis, or even a significant change, will either propel a team to tap into its true greatness
and shine, or it will widen any cracks in its foundation and cause the team to crumble. It is not
surprising then that teams who were able to perform at their very best throughout 2020 were
those who were already cohesive with a strong foundation of trust and respect. What 2020
taught many leaders is that teamwork matters now more than ever, and that if a team cannot
function at its best and deliver exceptional results during stable times, there is little hope for it
to function well during difficult times. Focus on building and maintaining trust and respect.
Lead on Purpose
As Nick Craig stated in his book, Leading from Purpose, whether in business or in our
personal lives, a strong sense of purpose offers firm footing on shifting ground. When you are
clear on your purpose as a leader you will lead more purposefully and authentically, and you
will bring a level of focus, commitment, and energy that will propel you and your team
forward regardless of how much the world shifts around you.

2. Lt. Gov. Josh Green administered about 50 COVID-19
vaccines to health care workers in Windward Oahu in December
Then-Mayor Kirk Caldwell announcing Honolulu's Tier 2 status
at a press conference held at the Waikiki Shell in October
Former Hawaii First Lady Vicky Cayetano and former Hawaii Governor Ben Cayetano
in the 100th King Kamehameha Parade in Honolulu in 2016
Source
Here's How Hawaii's Top 2022 Political Races Are Shaking Out
By Chad Blair, Honolulu Civil Beat, August 19, 2021 [Extract]
<https://www.civilbeat.org/2021/08/chad-blair-heres-how-hawaiis-top-2022-political-races-are-shaking-out/>
VICKY CAYETANO
President and CEO at United Laundry Services, Inc.
Honolulu, Hawaii
<https://www.linkedin.com/in/vicky-cayetano-99781130/>

3. From Kyler Boudreau, June 4, 2018
<https://www.womply.com/biz/united-laundry-services-honolulu-HI/>
In a world of lackluster service, this company ROCKS. My wife, daughter and I just spent a
few days at a resort on Oahu. My daughter has a very special blanket that she's had since she
was born. She left it on our bed, and the resort room service hauled it away with the sheets.
We were mortified. It was 9PM at night before we noticed. I called the emergency line for
United Laundry Services. A woman answered, and she asked me if I worked for the resort. I
told her the resort gave me her number. She was surprised, but nice and very professional. She
took the details and told me they'd do their best to find the blanket before it got bleached or
washed. Right away the next morning I called again, because I'm used to nobody doing what
they say they'll do. To my pleasant shock, the guy who answered was like, "Yes we know
about the blanket and we're all on high alert to find it. You called last night right? You talked
to our president and CEO." Are you kidding me? She didn't even tell me who she was. Fast
forward to 10AM -- They called and told me they'd found my daughter's baby blanket. We
were able to pick it up on our way to the airport. So a huge thank you to United Laundry
Services! They cared about this more than our resort did, and it wasn't even their fault. What a
humble and kind CEO! I wish all companies treated customers like this.
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Women Who Mean Business Career Achievement, 2018
Vicky Cayetano, founder, president and CEO of United Laundry Services Inc.
Pacific Business News' 2018 Women Who Mean Business Career Achievement honoree
<https://www.bizjournals.com/pacific/news/2018/01/05/pacific-business-news-names-2018women-who-mean.html>
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June 4, 2019
<https://tim.hawaii.edu/vicky-cayetano/>
The School of Travel Industry Management (TIM) is honored to present its Legacy in
Tourism Award to the founder, president and chief executive officer of United Laundry
Services, Inc., Vicky Cayetano, for her contribution to Hawaii's travel and tourism industry.

4. “She is one of the pillars of our Hawaii tourism community and is regarded as a staunch
supporter and friend of the visitor industry,” said Thomas Bingham, dean of the TIM School.
“Over the past years, her support of the UH TIM School has benefited many of our students in
their pursuit of a career in hospitality,” added Bingham.
“This is our community, so part of the satisfaction of being able to do your business
well is that you can help others. You can give back to the community that's given so
much to you.” - Vicky Cayetano
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A Legacy of Service
Sales and Marketing Executives International (SMEI) - Honolulu Chapter
Vicky Cayetano, former First Lady of Hawaii
Current President and Chief Executive Officer of United Laundry Services, Inc.
Managing Director of United Laundry Kona, LCC.
Salesperson of the Year for 2011
<http://www.hawaiireporter.com/vicky-cayetano-sales-person-of-the-year/>
“We are so thrilled to be honoring Vicky Cayetano as this year's SMEI Salesperson of
the Year. Not only is she a great leader and sales professional, she is also an
exceptionally smart business person whose compassion and support of our local
community make her a role model for all young professionals. Vicky leads by example
and has shown a true commitment to the betterment of Hawaii and its people.”
Lee Collins, President
Sales and Marketing Executives International (SMEI) - Honolulu Chapter