Keynote delivered at Powered by CMS 2018, Pune (India) CMS (Content Management System) allows you to build and manage a website. It helps in publishing pages frequently and maintains those pages and articles without much effort. But just having a well-managed content is not going to bring leads and conversion. SEO (Search Engine Optimization) along with CTR (Click Thru Rate) on SERP (Search Engine Result Page) is very important. Organic Traffic from Search Engine will bring hot leads. Apart from that, Social Media will bring traffic and engagement. How to tweak CMS or make it more intelligent and automate few procedures to get more traffic and growth