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Public Sector Social Media Presentation

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Presentation given to public sector press officers.

Published in: Business, Technology, Design
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Public Sector Social Media Presentation

  1. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Experience with social media </li></ul><ul><li>Blockers </li></ul><ul><li>Changing Landscape Presentation </li></ul><ul><li>Risk & Opportunities of social media </li></ul><ul><ul><li>Group exercise to rank risk/opportunity </li></ul></ul><ul><li>Public Sector Social Media Presence </li></ul><ul><li>Gardai and Bus Eireann case study </li></ul><ul><li>Blockers to social media implementation </li></ul><ul><ul><li>Group Exercise on identifying one solution to each </li></ul></ul><ul><li>Monitoring and search tools </li></ul><ul><li>Q&A </li></ul>
  2. 3. Introductions
  3. 4. Changing Landscape
  4. 5. Risks and Opportunities <ul><li>Rate the different platforms according to </li></ul><ul><ul><li>Risk </li></ul></ul><ul><ul><li>Opportunity </li></ul></ul><ul><li>Report findings on each platform & own sector </li></ul>
  5. 7. Public Sector Social Media Presence
  6. 8. Organisation Twitter Followers Following Tweets RT Friends Posts Photos IDA &quot;@idaireland&quot; 336 34 43 9 BordBia &quot;@anbordbia&quot; 520 303 401 9 430 28+ 14 albums NCTE &quot;@ncteireland&quot; 236 125 100 7 Enterprise Ireland &quot;@eiamericas&quot; 243 41 202 3 307 19 0 LCOEB &quot;@lcoeb&quot; 40 0 32 14 5 2 The Digital Hub &quot;@thedigitalhub&quot; 1099 179 423 6 86 15 25 Irish Film Board &quot;@irishfilmboard&quot; 1956 145 225 6 882 62 2 albumns Discover Ireland &quot;@discoverireland&quot; 4500 4816 143 5 2058 82+ 7 albums Citizens Information Bureau &quot;@citizensinfo&quot; 123 99 74 0 Sligo Enteprise &quot;@sligoenterprise&quot; 93 7 41 Look West &quot;@lookwestie&quot; 308 310 89 1 1064 52 4 albums Rural Network &quot;@ruralnetwork&quot; 454 311 443 1 36 70 2 albums Failte Ireland &quot;@Failte_Ireland&quot; 133 4 23 0 1908 6 albums Cavan County Council &quot;@cavancoco&quot; 186 185 170 0 Sligo County Council &quot;@sligococo&quot; 65 2 80 Bus Eireann @buseireanndeals 771 437 57 5 712 73 10 albums
  7. 11. Online Campaign on Knife Crime <ul><li>Learnings </li></ul><ul><li>Well thought out for audiences but lack engagement mechanisms for continuous dialogue </li></ul>
  8. 12. Bus Eireann Case Study <ul><li>Overview </li></ul><ul><li>Fear about exposure </li></ul><ul><li>Experimental Approach – Dip Toe </li></ul><ul><li>Physical design easy </li></ul><ul><li>Heavily commercially driven – BusEireannDeals connected to site </li></ul>
  9. 13. Bus Eireann (continued) <ul><li>Tone </li></ul><ul><li>Friendly Professional </li></ul><ul><li>Will Listen </li></ul><ul><li>Commercial/Deals </li></ul>
  10. 14. Structure <ul><li>Twitter and Facebook Reflected in Site </li></ul><ul><li>Twitter </li></ul><ul><li>Three executive in rotation </li></ul><ul><li>One post per working day before 10 </li></ul><ul><li>Monitored on TweetDeck During Day </li></ul><ul><li>Replies cut off – Only BusEireann Posts </li></ul><ul><li>Facebook </li></ul><ul><li>More multimedia. </li></ul><ul><li>Reflective posts from Twitter. </li></ul>
  11. 15. Outcome <ul><li>Twitter </li></ul><ul><li>771 Followers 437 Following 57 Tweet 5 Retweets </li></ul><ul><li>Facebook </li></ul><ul><li>712 Fans, 10 Albums, 1 Video </li></ul><ul><li>Advocates </li></ul><ul><li>10-15 new followers per day </li></ul><ul><li>1,200 tickets sold in Six Week </li></ul><ul><li>No advertising – WOM </li></ul>
  12. 20. Search Tools <ul><li>Icerocket </li></ul><ul><li>URL: www.icerocket.com </li></ul><ul><li>Description: search engine which can pull up key topics online or search against your key terms and topics </li></ul><ul><li>Search online sites, blogs and Twitter </li></ul><ul><li>Technorati </li></ul><ul><li>URL: www.technorati.com </li></ul><ul><li>Description: search engine which can pull up key topics on blogs and identify top bloggers in your area </li></ul>
  13. 21. Search Tools (continued) <ul><li>GoogleTrends </li></ul><ul><li>URL: http://www.google.com/trends </li></ul><ul><li>Description: </li></ul><ul><li>Online tool to show key activity of your site and can drill into geographical areas of interest </li></ul><ul><li>Looks at spikes online and key news outlets </li></ul><ul><li>Can search for your organisation to see if there is any activity for a day, month or year </li></ul>

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