We use an activity cycle in order to found wastages and value gaps that could disrupt the market. Marte space: Maximize my way of life in a sustainable way by optimizing household resources (energy, time, money)

1. TESCO’s New Market Space
By the Pyjama Party: Lara, Robin, Mia, Claudia, Andres

2. Let’s start with my friend Sara
Perfect boyfriend
Deals
Everything green
Green petitions
Vegetarian
Updated about
green energy
Tips to optimize energy
Unnecessary advices
Cooking
Kittens
Vegetarian
Pushes me to get up in the
middle of the night to turn
the router off...

3. Time to compare
Tangible advantage
Difficult to compare
Automated
Ridiculous saving tips
Wasting my energy
I obviously would like to be like her
But most of the time I feel like this...

4. TESCO can help towards that outcome
OPTIMIZE
HOUSEHOLD
RESOURCES
MAXIMIZE
QUALITY of LIFE

5. Reshaping the User Experience

6. From

7. From

8. To

9. Defeating Sara
SMART MOVE

10. TESCO SmartMove
SmartMove
Platform
TESCO
+ +
SmartMove
Sensors

11. Pre: Synched bills
SmartMove Platform
Eliminated Waste
• Waste of time
• Many bills to manage
• Time to enter
expenses
• Different bills and
accounts
• Tips differ
Added customer value
• Do more good with
less work
• Smarter energy
choices

12. Eliminated Waste
• Set up
• No foreseeable goal
• Expensive
Added customer value
• Compatible with
old appliances
• Affordable
• Tangible, precise goal
• Visible, actionable
• Seeing increase in
quality of life in action
During: SmartMove
sensors in action

13. Eliminated Waste
• Set up
• No foreseeable goal
• Expensive
Added customer value
• Compatible with
old appliances
• Affordable
• Tangible, precise goal
• Visible, actionable
• Seeing increase in
quality of life in action
During: SmartMove
sensors in action

14. Eliminated Waste
• Different bills
• Difficult life decisions
• Expensive upgrades
Added customer value
• Future consumption
predictions
• Remote tracking
• SmartMove house
index
• Informed choices
• Educating
• Motivation
Post–facilitate
evaluation&maintenance

15. Eliminated Waste
• Different bills
• Difficult life decisions
• Expensive upgrades
Added customer value
• Future consumption
predictions
• Remote tracking
• SmartMove house
index
• Informed choices
• Educating
• Motivation
Post–facilitate
evaluation&maintenance

16. SmartMove
Sensors
TESCO SmartMove
Beat Sara!
TESCO
+ =
+
SmartMove
Platform

17. Business Case for TESCO

18. Why is SmartMove strategic for TESCO?
Experienced in using automated data
collection software to:
• Market products based on shopping
choices.
• Improve operational efficiencies
• Create new-business opportunities by
diversifiying new markets (mobiles,
financial services)
Has been using Big Data since 2006 to:
• Improve supply change
• Inventory management systems
• Tesco’s new supply chain optimization
program helped SAVING up to 16
MILLION pounds anually.
Tesco is already an expert in Big Data Analytics

19. Predictable Data
Historical Buying Data Expected temperature trends
Customer shopping habits based on context
+
• Predict what customers will want to buy in a specific
area/time of year & stock accordingly
• 97% chances that customers will find what they want
in stores compared to competitors
=

20. Predictable Data
By tracking customers energy habits,
TESCO can give accurate recommendations
and predictions about when and how they
can use energy in an effective way.

21. Edimax +
Rasberry Pi
Strategic Partners
Energy
providers
Smart appliance
companies
TESCO’s
competencies
+ + +

22. Edimax & Rasberry Pi
Low user entry cost
Compared to
Nest
$249 / unit
$119 / installation
Wemo
$49 / switch
Ultra affordable
network solutions
Edimax
$11 per Wifi adaptor
$25 per rasberry pi
$110 / 10 switches
$36 / sensor plug

23. Revenue
Stream

24. What may we enter?
Time
Industries
ENERGY COMPANIES
SMART APPLIANCES
FINANCIAL PLANNERS
ENERGY CONSULTING
SMART HOMES
REAL ESTATE

25. Behavioural
experiment
• Neighbors were told to turn off their air
conditioning and turn on their fans to
save $50/month during the summer.
• Different people were told different
messages
•Only the last group turned off
the air conditioner

26. What about your
perfect neighbour?
The human component ensures that our
solution will work
Individuals are motivated much more by
their perceptions of what other people do
and find acceptable than they are by other
factors such as saving money or conserve
resources

27. Customer Value
• TESCO enters the home space to help with better energy consumption behaviour
using data to track, predict and recommend
• We can really enter other markets once customers trust us
• Simplified bill and payments
• Smart energy choices
• Automate all the tracking, optimisation and reduce energy spending
• Affordable energy monitoring service
• Easily adapt normal appliances
• Better energy consumption behaviour
• Visible and actionable recommendations that lead to better quality of life

28. Thank You

29. Questions?