This document provides an overview of the British supermarket chain Tesco, including its history founded by Jack Cohen, mission, operations strategies, and competitors. It poses questions about Tesco's ability to succeed overseas using UK strategies, what factors it should consider for global marketing, and how it connects with customers to provide value. The document was created by an intern during a marketing internship at IIM Lucknow.

2. Why Tesco???

3. About

4. History

5. Jack Cohen
Founder Tesco

6. Mission

7. Vision

8. Operations

11. Stratergies

13. Loyalties

14. Other Ventures

15. Competitors

16. Strengths Weakness
Opportunities Threats

17. Questions:
As Tesco expands overseas, can it succeed by using the same
strategies it has used in the United Kingdom? Why or why not?
What factors should it take into account while formulating
strategies in global marketing?

18. What are the base in which Tesco
connects with its customers to
provide more value for them?

19. Thank You

20. Disclaimer
These slides were created by Naga Srimouli B of
Vasavi college of engineering, during a marketing
internship by Prof.Sameer Mathur, IIM Lucknow