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3 d in the uk 2013

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Data on 3D performance in the UK

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3 d in the uk 2013

  1. 1. 3D in UK Cinemas Alex Stolz British Film Institute
  2. 2. Contents 1. 2. 3. 4. 3D Screens in the UK Analysing 3D performance Top 10 / Bottom 10 3D performers 3D Performance by genre
  3. 3. 1. 3D Digital Screens in the UK, 2006-2012
  4. 4. 2. Analysing 3D vs 2D Performance What are audiences deciding to watch? The 2D/3D Ratio 3D Site Average / 2D Site Average = 3D Ratio e.g.: £12,000 (3D site avg) / £10,000 (2D site avg) = 1.2 3D Ratio A 1.2 3D Ratio could be considered the ‘break even’ as 3D ticket prices are often 20% higher than 2D. So anything over 1.2 suggests audiences are opting more for 3D, anything under 1.2 and they prefer the 2D option.
  5. 5. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO PLANES £7,590,012 500 £987,547 391 2013 0.16 TITANIC £175,926 178 £10,021,376 393 2012 25.80
  6. 6. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO DESPICABLE ME £5,888,627 372 £14,212,007 412 2010 2.17 DESPICABLE ME 2 £34,762,218 531 £12,052,961 456 2013 0.40
  7. 7. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO THOR £4,071,133 365 £9,526,299 434 2011 1.96 THOR: THE DARK WORLD £4,163,000 481 £3,845,000 461 2013 0.96
  8. 8. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO MARVEL’S AVENGERS £19,694,653 448 £30,241,002 438 2012 1.57 IRON MAN 3 £18,704,973 514 £16,486,214 485 2013 0.93
  9. 9. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO CAVE OF FORGOTTEN DREAMS £85,146 7 £541,421 20 2011 2.22 ONE DIRECTION – THIS IS US £2,612,616 414 £5,273,331 443 2013 1.88
  10. 10. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO THE SMURFS £9,226,381 432 £7,929,281 346 2011 1.07 SMURFS 2 £9,605,933 503 £2,331,939 420 2013 0.29
  11. 11. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO HUGO £1,162,032 259 £4,430,868 365 2011 2.70 LIFE OF PI £5,888,804 437 £23,952,146 422 2012 4.21
  12. 12. TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO PROMETHEUS £7,353,114 455 £15,610,491 434 2012 2.22 PACIFIC RIM £3,956,021 482 £3,070,928 402 2013 0.93
  13. 13. So audiences are falling out of love with 3D right?
  14. 14. But then along came GRAVITY! TITLE GRAVITY GROSS 2D £1,899,203 SITES 2D 377 GROSS 3D £19,422,584 SITES 3D 486 YEAR RATIO 2013 NB Still on release. Data as of 25 November 2013 5.78
  15. 15. 3. Top 10 3D Ratio Titles 1 Titanic 25.80 2 Tron Legacy 7.82 3 Final Destination 5 6.70 4 Lion King, The (3D) 6.26 5 Gravity 5.78 6 Immortals 5.02 7 Alice in Wonderland 4.89 8 Monsters, Inc. 4.36
  16. 16. 3. Bottom 10 3D Ratio TITLES 10 Rise Of The Guardians 0.38 9 Sammy's Adventures 2 0.37 8 Monsters University 0.31 7 Smurfs 2 0.29 6 Hotel Transylvania 0.27 5 Tinker Bell - The Secret of th 0.21 4 All Stars aka All Stars 3D 0.17 3 Planes 0.16 2 Night Tales 0.15 1 Justin and the Knights of Valour 0.05
  17. 17. 4. Genre: Action & Adventure Average ratio: 1.30 TITLE THE WOLVERINE STAR TREK INTO DARKNESS TRANSFORMERS: DARK OF THE MOON GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO £8,701,771 508 £4,996,321 469 2013 0.62 £12,699,853 503 £10,015,783 488 2013 0.81 £8,060,981 435 £18,597,801 441 2011 2.27
  18. 18. Genre: Documentary Average ratio: 2.20 TITLE JUSTIN BIEBER: NEVER SAY NEVER TT3D KATIE PERRY: PART OF ME GROSS 2D SITES 2D £291,471 219 £146,746 £427,196 GROSS 3D SITES 3D YEAR RATIO £2,027,190 357 2011 4.26 116 £1,193,047 227 2011 4.15 268 £747,345 252 2012 1.86
  19. 19. Genre: Family & Animation Average ratio: 1.00 TITLE TOY STORY 3 KUNG FU PANDA 2 RIO MONSTERS UNIVERSITY GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO £18,820,602 449 £53,299,277 409 2010 3.10 £8,389,378 442 £8,341,632 436 2011 1.00 £5,674,742 465 £7,890,394 403 2011 1.60 £23,619,321 523 £6,536,351 463 2013 0.31
  20. 20. Genre: Reissue Average ratio: 8.33 TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO 3D BEAUTY AND THE BEAST £292,782 124 £2,646,929 345 2012 3.24 £1,392,310 318 £11,030,295 402 2011 6.26 £204,968 138 £2,247,150 347 2013 4.36 THE LION KING 3D MONSTERS INC.
  21. 21. Genre: Fantasy Average ratio: 2.49 TITLE IMMORTALS HARRY POTTER AND THE DEADLY HALLOWS 2 THE HOBBIT: AN UNEXPECTED JOURNEY GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO £919,012 326 £5,324,815 376 2011 5.02 £34,823,979 454 £35,363,237 457 2011 1.00 £24,421,437 556 £24,216,072 479 2012 1.15
  22. 22. Genre: Horror Average ratio: 3.01 TITLE GROSS 2D SITES 2D GROSS 3D SITES 3D YEAR RATIO TEXAS CHAINSAW 3D £73,259 37 £1,921,693 252 2013 3.85 £466,408 193 £2,936,749 376 2013 3.23 HANSEL AND GRETEL: WITH HUNTERS
  23. 23. Thank you. @alexstolz1

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