1. taylornick.com Problem: Many people don’t know how Social Media can benefit their business. Many don’t have the time to use it, or are intimidated by it. Businesses aren’t staying current in today’s market.
2. taylornick.com Mission – be a cost-effective way to make any business stand out. Vision – help clients have a competitive advantage over their competition using new strategies. Value – We do all the work for you, and make YOU look like an expert! Strategy – We have lower costs, more customizable packages, and more one-on-one interaction with clients than our competition. Solution
3. taylornick.com Social Media Benefits: Inexpensive or FREE marketing, increased brand recognition, easy networking and communication with more customers! Over 50% of the world's population is under 30-years-old, and 96% of them have joined a social network! In the U.S., Facebook gets more weekly traffic than Google. Industry
4. taylornick.com We will target clients that: - understand the benefits of social media. - understand why they NEED it. - don’t have time for it. - are intimidated by it. - understand that print or TV advertising isn’t working anymore . We are NOT targeting clients that don’t see the benefits of social media, or that expect to see immediate results.
5. taylornick.com We will set ourselves apart by having very competitive prices and by communicating one-on-one with customers. Our TOP competitors would be: Let’s Get Social Kate Buck Jr. Sean Malarkey Lewis Howes Our competition advertise mostly online. We plan to advertise online, but also to send out postcards in the mail to reach potential clients that AREN’T online.
6. taylornick.com Business Model : Provide a service for clients that brings in more business without them doing ANY work. Help clients keep their business current with cutting-edge marketing strategies.
8. taylornick.com Ratios 2011 2012 2013 Gross Margin Percentage (Sales-COGS)/Sales 0.972 0.977 0.984 Net Operating Income Sales Expenses/Sales 0.028 0.022 0.016 Net Profit Margin Net Profit/Sales 0.777 0.782 0.787
9. taylornick.com Operations and Milestones Tasks to Perform Projected Completion Date Launch Website/Design and Print Business Cards December 2010 Gain First 5 Clients February 2011 Reach 10 Clients in Silver Package and start our “Waiting List” June 2011 Advance 3-5 clients to Gold Plan August 2011 Have 10 Clients in the Silver Package and 5 in the Gold Package January 2012
Explanation of Assumptions: Our plan is to in 2011, have 10 clients using our Silver Package, then by 2012 have upgraded 5 of those to the Gold Package, and by 2013, have 10 clients using the Gold Package, 5 using the Silver Package, and a few custom brandings or sites created for clients.
Explanation of Assumptions: Our plan is to in 2011, have 10 clients using our Silver Package, then by 2012 have upgraded 5 of those to the Gold Package, and by 2013, have 10 clients using the Gold Package, 5 using the Silver Package, and a few custom brandings or sites created for clients.
Explanation of Assumptions: Our plan is to in 2011, have 10 clients using our Silver Package, then by 2012 have upgraded 5 of those to the Gold Package, and by 2013, have 10 clients using the Gold Package, 5 using the Silver Package, and a few custom brandings or sites created for clients.
