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1. ENGL 102 SP18 – C.J. Hill
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UNIT 4 ASSIGNMENT INSTRUCTIONS
Multi-Genre/Modal Environment Analysis
At this point in your academic careers, you have studied rhetoric in many written and verbal terms—
books, articles, speeches, debates, etc. But some messages aren’t read or heard as much as they are seen.
In Unit 4, we are focusing on spatial rhetoric. Spatial rhetoric is a part of the visual rhetoric family; for
example, a music video, a poster, a crafted photograph, and a commercial are all examples of visual
rhetoric. This kind of rhetoric still conveys a carefully designed message, but through the utilization of
visual elements paired with other meaning making devises to convey logos, ethos, and pathos through
means other than the written or spoken word. Spatial rhetoric is a message conveyed in a
particular space through the use of architecture and design choices, sometimes paired
with cultural history of a particular location.
For this assignment, consider the University of Idaho campus. Many college students notice a change in
their personality or priorities when they move away from home to go to school. Often times we chalk it
up to simply getting older, but what if it is something more than that? What if the university campus
conveys a particular message for the human beings who dwell within? After thinking these questions
over, create a multi-genre/modal project that conveys your thoughts/findings on the spatial rhetoric of
UI through means other than a straightforward written essay.
THIS ASSIGNMENT REQUIRES:
• Focus on the topic of spatial rhetoric
• Introduction/Preface/Dear Reader
- Should be around 200 words that simply introduces the reader to who you are and what this
project will include/the environment(s) you are focusing on
• Expository Essay
- Should be at least 400-500 words. Make this vivid, informational, straight-forward writing
that articulates the theme of spatial rhetoric. In this essay, you should address what this
environment’s message is, who the speaker is, who the audience is, and your individual
perception of this message
• 5 chosen genres from the list below
- at least one genre will need to use skills from your major/field of interest
- at least one genre will need to be visual
• A Goals & Choices Page
- documents the process and choices for how your research has informed each
genre of your multi-genre project, and how you connected the topic to your
genres
• Works Cited Page in MLA format (if applicable)
• A unified compilation of all pieces (a single pdf document, a website, a scrapbook etc. [a
PowerPoint, Excel file, or Pages document is NOT allowed])
“Genre:
a construction/compilation of rhetorical elements (either in writing or another modality) that
has a clear author, audience, style, and convention that is unique to it as it incorporates a focus
about a topic.”

2. ENGL 102 SP18 – C.J. Hill
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AUDIENCE:
• This project should consider the wide audience of people who participate in the university
experience (students, faculty, staff, parents)
FORMAT:
• Any writing should be in standard edited English and adhere to the specific formats of each genre
ASSESSMENT:
• This project will be assessed through the attached rubric
SOME QUESTIONS YOU MAY CONSIDER:
• What does it mean to be a college student at UI?
• What is a particular building used for? Does it fulfill its purpose? How?
• What is the intended culture of the on-campus living options? How do their spaces
convey/suggest these cultures?
• What experiences do college students have at UI?
• How do you fit within your peers?
• What sets you apart from other students?
• What does being a UI student mean to people who share, or do not share, your age, ethnicity,
gender, sexuality, et cetera.
• How does your background/personal history influence your experiences as a college student at
UI?
• How has your identity as a student changed over the year(s)?
• What does it mean to be an ideal student at UI?
SOME EXAMPLES OF GENRES YOU MIGHT TRY:
Directories Cast lists
Encyclopedia entries Fable
Game rules Interviews
Job application Letters/post cards
Map Museum plaque
Parodies Headlines
Manifesto Announcement
Quotations Recipes
Time lines Facebook pages
Tweets Texts
Blog postings Pinterest Pinnings
Want ads Menu
Newscasts Play list
First person narrative Third person narrative
Stream of consciousness Interior Monolog
Dialog (written in play format) Poems for two voices
Free verse Photograph poem
Haiku Limerick
List poem Dramatic monolog
Newspaper article Song lyrics
Alternate Style Pieces Fragments
Double voice Lists
Hard news stories Feature stories

3. ENGL 102 SP18 – C.J. Hill
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Dear Abby Comic strip
Obituary Editorials
Classified ad Reviews
Diary/journal entries Allegory
Character sketch Brochure
Bumper sticker Short story
Video Blueprints
*You may have an idea for a genre that isn’t on this list. Ask your instructor about using a non-listed genre before
implementing it into your project.
PROJECTS ARE DUE THE WEEK OF APRIL 30TH – MAY 4TH
The due date of the project is determined by the order of presentations
A presentation order will be determined by random drawing
Your project is due the day you are assigned to present
NOTE: If the compilation of this project is in physical form, it will be handed in to your instructor after your presentation.
If your compilation is an online format, submit any access information in the Dropbox on BbLearn.
**Regardless of the format of your project, some type of document must be submitted to the dropbox in order for me to grade
you project. For example, if you hand in a scrapbook, please submit a blank Word Document to the dropbox and write a
note to me
For example: “I turned in my project to you physically—it was a scrapbook.”**

4. ENGL 102 SP18 – C.J. Hill
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GRADING RUBRIC FOR MAJOR ASSIGNMENT 4
Project Criteria /
Organization
30 pts
Genre Use /
Creativity
30 pts
Written
Components
25 pts
Presentation
15 pts
A
90-100
Total
Points
All of the required pieces of
the project are present and
compiled in the order
outlined on the assignment
sheet. The project
focus/theme of “University
Campus Rhetoric” is
followed.
All five genres are present,
including one related to
major area of study and at
least one visual genre.
Effort and concentration
has been placed on
creating a new multi-modal
way to convey a given
message through creative
means. Risks were
obviously taken (even if
they weren’t completely
pulled off)
All written
components are
present and fulfill the
requirements of each.
The Notes Page has at
least ½ page entry for
each genre, separated
clearly in some form.
The project was
presented to the
class and gave us an
overview of the
entire project while
focusing mainly on
one visual genre.
The creator gave
full attention to all
other presentations.
B
80-89
Total
Points
There is no more than one
missing piece of the project
and/or materials are out of
order and hard to follow as
a cohesive project. And/or
the project strays from the
assigned theme.
There is one missing genre
in the collection, but the
major genre and visual
genre are not missing.
There has been some
creative effort.
There is one missing
written component
and/or the Notes Page
in particular fall short
in length or clarity.
The project was
presented in full
compliance to
assignment. The
creator was
disruptive or
inattentive to other
presentations.
C
70-79
Total
Points
There are two or three
missing pieces of the
project and/or materials
are in a confusing order.
Project strays from the
assigned topic often.
There is more than one
missing genre, and the
major genre and visual
genre is one of them.
There is an obvious lack of
effort put into the genres’
creation.
There are several
missing written
components and/or
they fall quite short of
meeting the
requirements for
content and
organization.
The project was
presented but did
not focus on what
was asked. The
creator was
disruptive or
inattentive to other
presentations.
NC
No
Credit
There are more than three
missing pieces of the
project and there is no
clear order to their
collection. Materials are
handed in in different
forms with no explanation.
The theme is not followed.
There are several missing
genres, and both the major
genre and visual genre are
missing. No effort is put
into aesthetic or creativity.
The Notes Page is
missing and/or does
not draw any
connections to
message or goals and
choices made in genre
implementation.
The project was not
presented and/or
the creator was not
present for any
other presentations
or was entirely
distracting.