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2013 FIFA Confederations Cup Scorecard

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The 2013 FIFA Confederations Cup Scorecard

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2013 FIFA Confederations Cup Scorecard

  1. 1. 2013 FIFA Confederations Cup Scorecard (c) BrandOvation 2013. All Rights Reserved
  2. 2. Authored by Dr Nik (CEO: BrandOvation) and inaugurated by CNBC Africa The author of the bestselling book “BrandOvation™: How Germany won the World Cup of Nation Branding”, and the sequel “The Hero’s Journey: Building a Nation of World Champions”, Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University. Dr Nik headed the Net Promoter Scorecard research project on South Africa’s Destination Branding Success Story and he is the co-author of the FIFA World Cup Brand Ambassador Program. For three years, he was the resident analyst on CNBC Africa’s World Cup Business Show and authored the World Cup Column of the Business Day. In addition, he is the co-founder of the FAN World Cup™ and the Global FAN Awards™.
  3. 3. Just how important is the FIFA Confed Cup?
  4. 4. Review: 2009 FIFA Confederations Cup (c) BrandOvation 2013. All Rights Reserved
  5. 5. Review: 2009 FIFA Confederations Cup What went right in 2009  Brand Advocacy: 96% of Visitors surveyed recommended destination SA for 2010 World Cup Tourism  Hosting Team: Performed beyond expectations against Spain and Brazil  Security: No major incidents - international media shifted focus from crime to football (c) BrandOvation 20123 All Rights Reserved
  6. 6. Review: 2009 FIFA Confederations Cup What went wrong in 2009 • Ticketing: Inefficient Ticketing Process led to last minute ticket sales (and empty corporate suites at the opening game) • Transport: The newly introduced Park & Ride created long queues at the early games • Marketing: Very little Visibility of Marketing Collateral in the run-up to the Confed Cup (c) BrandOvation 2013. All Rights Reserved
  7. 7. 1st Determinant: Team Centricity (c) BrandOvation 2013. All Rights Reserved
  8. 8. 2nd Determinant: Media Centricity (c) BrandOvation 2013. All Rights Reserved
  9. 9. (c) BrandOvation 2012. All Rights Reserved
  10. 10. 3rd Determinant: Fan Centricity (c) BrandOvation 2013. All Rights Reserved
  11. 11. (c) BrandOvation 2012. All Rights Reserved
  12. 12. 4th Determinant: Visitor Experience (c) BrandOvation 2013. All Rights Reserved
  13. 13. (c) BrandOvation 2012. All Rights Reserved
  14. 14. 5th Determinant: Hosting Team (c) BrandOvation 2013. All Rights Reserved
  15. 15. 6th Determinant: Nation Building (c) BrandOvation 2013. All Rights Reserved
  16. 16. 7th Determinant: Joga Bonito (c) BrandOvation 2013. All Rights Reserved
  17. 17. 8th Determinant: Visitor Safety (c) BrandOvation 2013. All Rights Reserved
  18. 18. 9th Determinant: Marketing (c) BrandOvation 2013. All Rights Reserved Broadcast on CNBC Africa
  19. 19. 10th Determinant: Transport (c) BrandOvation 2013. All Rights Reserved
  20. 20. The 2013 Confederations Cup Verdict The 2013 Score for Brazil • FIFA President Blatter: “Best Confederations Cup of all Time” • Net Promoter Score: 79.5% • For the first time in CC History, Real Legacy (c) BrandOvation 2012. All Rights Reserved
  21. 21. The Net Promoter Score 2005-2013 FIFA Confederations Cup The FIFA Confederations Cup Net Promoter Score • 2013 NPS: 79.5% • 2009 NPS: 75% • 2005 NPS: 72% • For more details please go to: http://theconfederationscup. com/ (c) BrandOvation 20123 All Rights Reserved
  22. 22. Contact Dr Nik Chief Executive Officer: BrandOvation Email: nikolaus@brandovation.com Web: www.brandovation.com Skype: nikolauseb Tel: +27 83 270 6011 / 6010 (c) BrandOvation 2013. All Rights Reserved
  23. 23. Book Dr Nik Chief Executive Officer: BrandOvation View the Book: “Nation of Champions: How Team South Africa won the World Cup of Destination Branding” Watch Dr Nik’s Keynote Address at Deloitte Award Function: http://www.youtube.com/watch?v=-2LTqILEuvc Watch Dr Nik’s Keynote Address at FIFA / IMC Convention: http://www.youtube.com/watch?v=K8WJbdXxdSc Watch Dr Nik present Germany’s Nation Branding Case Study : http://www.youtube.com/watch?v=WPDp-u8kK90 Watch Dr Nik present the 2010 Scorecard on CNBC Africa: http://www.youtube.com/watch?v=yPQuLQbQJio (c) BrandOvation 2013. All Rights Reserved
  24. 24. 2013 FIFA Confederations Cup Scorecard www.theconfederationscup.com

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