2. NAME : ZAHID AHMAD
QUALIFICATIONS: MASTERS IN MASS COMM
FROM UOS
SPECIALIZATION: PR & ADVERTISING
I AM HERE IN E-MARKETING DEPARTMENT
AS CONTENT WRITER ON TRIAL

3. TOPIC MARKETING CAMPAIGN
 OUTLINES
 WHAT IS CAMPAIGN
 WHAT IS MARKETING
 WHAT IS MARKETING CAMPAIGN
 ELEMENTS OF MARKETING CAMPAIGN
 HOW TO LAUNCH A MARKETING CAMPAIGN PLAN
 WHY I JOINED SKYLITE?
 QUESTIONS?

4. WHAT IS CAMPAIGN?
Definition
Complete, planned course of action formulated
to achieve defined objectives in marketing, publ
ic relations, quality enhancement, revenue
generation, safety standards, etc.
KEY POINTS
1,COMPLETE, 2, PLANNED, 3, OBJECTIVE
4, ACHIEVE

5. WHAT IS MARKETING
DEFINITION
The management process through which goods and services move
from concept to the customer. It includes the coordination of
four elements called the 4 P's of marketing:
4 P’S 1 PRODUCT 2 PRICE 3 PLACE 4 PROMOTION
PRODUCT INVOLVE WHAT IS THE PRODUCTSERVICEIDEA
PRICE = PRODUCTION COST+PROFIT= PRICE
PLACE, PLACE REFERCE TO WHAT IS OUR TARGET MARKET
WHERE TO ENGAGE THE TRADE
PROMOTION MEANS THE STRATEGIES HOW TO SELL AND HOW
TO TELL

6. WHAT IS MARKETING CAMPAIGN
DEFINITION
Specific activities designed to promote a product,
service or business. A marketing campaign is a
coordinated series of steps that can include
promotion of a product through different mediums
(television, radio, print, online) using a variety of
different types of advertisements. The campaign
doesn't have to rely solely on advertising, and can
also include demonstrations, word of mouth and
other interactive techniques.

7. KEY CONCEPTS
 TIME BOUND (GIVEN TIME PERIOD )
 SPECIFIC NOT GENERAL( PARTICULAR
BRAND)
 DESIGNED AND PLANNED
 SERIES OF STEPS
 DIFFERENT MEDIUMS (MEDIA) WE HAVE
RANGE FROM INTERPERSONAL TO
MASS MEDIA SUCH AS
ELECTRONIC,PRINT,INTERACTIVE OR
BENNER MEDIA, STATIC MEDIA
BILLBORDS ETC

8. DIFFERENT TECHNIQUES
 ADVERTISMENT (FULL CAMPIGN)
 PUBLIC RELATIONS (FULL CAMPAIGN,
NEWS LETTER, PRESS RELEASE )
 PROMOTIONAL TOOLS
 GIFTS .TOKEN COUPIN DISCOUNTS,
DIRECT MARKETING.SEARCH ENGINS
OPTIMIZATIONS (SEO) E-MARKETING
CONTENT WRITING

9. ELEMENSTS OF MARKETING CAMPAIGN
1. RESEARCH (SITUATION ANALYSIS)
2. OBJECTIVES
3. STRATEGY
4. EXCECUTION
5. EVALUATION

10. SITUATION ANAYSIS
DEFINITION
Situation analysis refers to a collection of methods that managers
use to analyze an organization's internal and external environment to
understand the organization's capabilities, customers, and business
environment.
TECHNIQUES OF SITUATION ANALYSIS
1 SWOT ANALYSIS 2 PEST ANALYSIS 3
5C’S ANALYSIS 4 SMART ANALYSIS

11. SWOT ANALYSIS
S= STRENGTHS W= WEAKNESSES
O= OPPORTUNITIES T= THREATS

12. OBJECTIVES
WHAT IS TARGET AUDIENCE
WHAT IS PROFIT TARGET
TRADE
STRATEGY
HOW TO ACHIEVE OBJECTIVES
TECHNIQUES THAT WE NEED TO USE
HOW TO SELL AND TELL

13. EXCECUTION
IMPLIMENTATIONS OF OBJECTIVES AND
STRATEGY
WHAT THE MEDIA TO BUY
STARTING POINT
ALL THE PRACTICAL WORK

14. EVALUATION
 MEASUREMENTS OF OUR
PERFORMANCE
 TO CHECK THE EFFECTIVENESS OF
OUR CAMPAIGN
 TO WHAT EXTANT WE ACHIEVED GOALS
 WHAT THE NEGATIVE POINTS OR
WEAKNESSES
 WHAT THE POSITIVE POINTS AND
STRENGTHS

15. HOW TO LAUNCH MARKETING CAMPAIGN
 INTRODUCTION
 DEFINE OUR OBJECTIVES
 DEFINE OUR TARGET AUDIENCE
 DEFINE THE STRATEGY
 PRACTICAL IMPLIMENTATIONS
 EVALUATION

16. WHY I JOIN SKYLITE?
AS I AM DOING MASTERS IN MASS
COMUNICATIONS SO MOST OF ITS
FIELDS ARE RELEVANT TO MY
DEGREE
AND SKYLITE IS PROFESSIONAL
ORGNIZATION SO I WANT TO
IMPLIMENT MY THEORATICAL
IDEAS