An in-depth guide on how to use Social Mention, a real time web tool that let's you track feedback across all Social Media platforms.

1. How to Use Social Mention
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2. Social Mention is a simple
and useful tool
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3. That helps you track and
monitor Social Media
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4. It collects content across
social media platforms
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5. To let you search and
analyze data in one place
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6. This is very helpful for
marketers, bloggers and
product managers
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7. Who want to strategize using
social media platforms
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8. Go to your browser, and type
www.socialmention.com
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9. This should display
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10. Type in your search query
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11. The default platform is set to
ALL
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12. You can select which platform
to search
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13. Lets research the term
“work from home”
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15. Your search results will display
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16. The boxes below are numerical
stats
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18. Let’s take a look at what
these numbers mean
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19. Strength – likelihood of your brand
being discussed in Social Media
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20. Sentiment – ratio of positive to
negative mentions
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21. Passion – frequency of mentions
by the same author
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22. Reach – measure of range of
influence
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23. On the left side of the page
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24. You will see the Top Keywords
used
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26. These are the keywords used
that relate to your search
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27. You can use these keywords
for your Blog
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28. Or Facebook posts!
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29. You can also see the Top
Users discussing your keyword
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30. These are the top authors
discussing our search term
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31. You can follow them or check
their posts
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32. To learn more about
discussions regarding your
keyword
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33. Below that you will see the
Top Hashtags
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35. You can check these
hashtags in Twitter
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36. To know more what people
are talking about
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37. You will also be able to see
the sources…
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38. Where your search term is
being discussed
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39. You can also refine your
search to check on
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40. Microblog
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41. Social Bookmarks
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42. Images
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43. And Videos!
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44. Once you enter your search
term
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45. The results will also indicate
the source
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47. This post here shows it was
taken from Facebook
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48. To streamline your results, just
click the hyperlinks above
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49. Click on Blogs
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50. To show all Blogs searches
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52. The search results displays
wordpress blogs discussing
our keyword
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53. To search on Microblogs,
click
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55. These are the discussions in
microblogs
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56. To search on Bookmarks,
click
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57. These are the discussions on
social bookmarks
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59. To search on Images, click
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60. Results display images
commonly used and its source
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62. To search on Videos, click
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63. Results display videos about
our search term
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65. You can also download your
stats for further analysis
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66. Check the items on the right
side
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67. You can download the items
in csv format
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68. Once you download these
files
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69. You can view and analyze
them in Excel
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70. You can also set up an
E-mail Alert
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72. This works exactly like
Google Alerts
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73. You can also create an RSS
feed for your website
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74. And that’s it for this
tutorial
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75. I think luck is the sense to recognize an
opportunity and the ability to take
advantage of it. The man who can smile
at his breaks and grab his chances gets
on.
- Samuel Goldwyn - 1879-1974, Film
Producer
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