How To Use Google Analytics

How to Use
Google Analytics
© A1 Virtual Consultant - Levy Reyes

Having your own
website is
important for
your Business

It helps you
leverage on the
power of the
Internet

And makes
you look
credible and
professional

But how do you
know if your
website brings
customers?

You need to
have a way to
track your
visitors!

This is where
Google can
help us!

Enter:
Google Analytics

Go to your
browser

And type in:
www.analytics.google.com

This is where you
will be directed

Click on Sign Up

Next you’ll see this

Google Analytics
can track
Websites or
Mobile Apps

For this tutorial,
we will focus on
Websites

Click on Website

Next, scroll down to
Setting up your account

Type in your
Account Name

Type in your
Website Name

Type in your
Website URL

Make sure to select
http:// or https://

Next, select your
Industry Category

Next, select your
Time Zone

Scroll down to
Data Sharing Settings

These are the
data shared with
Google Analytics

We’ll leave
everything selected
as recommended

Now, click
Get Tracking ID

A pop up box
will appear

Read the
Terms of Service

Then click,
I accept

You should now have
your Tracking ID

There are 2 ways
to add the
Tracking ID

You can add it
manually

By adding the Analytics
tracking code

Or by using a
Wordpress Plugin

Take note

You will need to have a
hosted Wordpress site

So you can use the
Google Analytics plugin

Go over to your
website’s admin page

Type in “Google Analytics”
in Search Plugins

Look up the
search results

We’ll use the Google
Analytics Dashboard
for WP Plugin

Click on Install Now

Installing

Now Click Activate

Once Activated, it
will now show on
your menu

Click on General
Settings

You should see this

Click on
Authorize Plugin

You’ll see this

Click on Get
Access Code

Select your
Google Account

Select Allow

You’ll be given a
code to copy

Paste the access
code

Then click Save
Access Code

Plugin Authorization
Succeeded!

Congratulations!

Now we can start tracking
your website’s stats

You should now have
a Dashboard on your
Admin Page

On your
website, this
is how your
Dashboard
looks

Let’s look at
some of the
stats

Sessions =
time a user is
engaged on
your website

Users =
people who
initiated at
least one
session

Page Views =
total number
of pages
viewed

Organic Search =
this is traffic
that comes from
Search Engines

Pages/Session =
number of pages
being viewed

Time on Page =
amount of time
spent on
webpages

Page Load Time
= Speed your
webpage loads

Session Duration
= Time spent per
session

Let’s go over to
Google Analytics

On the Google
Analytics Website

This is how it
would look like

You can filter the
report based on dates

Scroll down and
you will see this

This graph tells you
about your traffic

This section tells you how
active your users are

This section shows you
demographics

This section shows when
your users are active

This section shows where
your users are from

This section shows the
device people use

This information is
helpful when running
marketing campaigns!

Or when buying ads

Lastly, this section shows
pages usually visited

And those are the
basics for your
Google Analytics!

There are other features
that you can use

So you can get advanced
and detailed reports

Also check out
Google Analytics Academy

For more
resources about
Google Analytics

How To Use Google Analytics

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