3. 1. Marketing/Digital Marketing
1. The use of the music video which included; Brand recognition
and narrative content that gratified its audience.
2.The use of the rock star/front man/celebrity status
3.A heavy reliance on live television performances (Jonathan Ross,
MTV, Top of the Pops, More reliant on word of mouth
4. Geffen Records
1.Geffen was created and originally managed by David Geffen a former
Warner Brothers employee. Geffen was making good profits which resulted
in the record company being purchased by Universal for $800m but was still
controlled by David Geffen. Geffen stepped down in 1995 to team up with
Steven Spielberg to form Dream Works
2. Geffen assigned Nirvana a managing company Gold Mountain in 1991,
who would help Nirvana appear in the right mediums at the right times.
3.The music video received its world premiere on MTV's late-night
alternative rock program 120 Minutes, and proved so popular that the
channel began to air it during its regular daytime rotation. MTV added the
video to its "Buzz Bin" selection in October, where it stayed until mid-
December. By the end of the year, the song, its accompanying video, and the
Nevermind album had become hits. Both the song and Nevermind became a
rare cross-format phenomenon, reaching all the major rock radio formats
including modern rock, hard rock, album rock, and college radio.
5. 2.Industry importance
1.Changing the genre of mainstream music in 1991
2. Assisting the creation of a subculture
3.Changing the ideology present within mainstream music
4. Nirvana Promoted independent music which could not reach a
wide mainstream . This was due to a lack of support for
independent music from commercial promoters/channels that
Nirvana had access to. (Record companies dictating taste)
6. 3.Use of the internet-Keeping Nirvana alive and profitable
1.Fansites, iTunes, Youtube, Spotify
This Allows new generations easy, instant access to older
music
Nevermind re release, the stream of constant sales post Kurt
Death.
7. 3.Use of the internet-Keeping Nirvana alive and profitable
1.Fansites, iTunes, Youtube, Spotify
This Allows new generations easy, instant access to older
music
Nevermind re release, the stream of constant sales post Kurt
Death.
