Creative Cadence Folio

Shaun Holmes
Sales Operations
Manager
M 07889 949075
E shaun.holmes
@desynit.com
Amy Grenham
Marketing
Manager
M 07980 235468
E amy.grenham
@desynit.com
Desynit Limited
CityPoint, Temple Gate,
Bristol BS1 6PL
T 0117 373 6880
E info@desynit.com
W www.desynit.com
Making applications
do exactly what you
need them to do,
for a better business
and an easier life.
@desynit
We believe that good systems can change your life.
Happiness comes from doing more of the things you are good at, and ditching
the stuff that keeps you from smiling.
Too much time is wasted in business and in life by doing things inefficiently.
Too many precious hours spent working round problems instead of sorting them out.
It’s not about IT, it’s about the kind of business you want to be.
How do you want to live your life?
Find out more about what we believe…
More thinking, less technology
Make everything as simple as possible, but not simpler. Einstein said that first, and we agree.
Simple is not as easy as it sounds, but it’s the way to make it work best. Making your systems
simple means you need to do more thinking – what is the sales information I truly need every day?
– and less jumping to technological solutions – let’s put the whole lot into a dashboard of reports.
‘Why’ is the most powerful word. We use it a lot. The understandings that come from repeated
whys help us get your systems doing exactly what you need them to.
People are the key
You are at the heart of your business so you are the priority.
People first, technology second – that’s the way it has to be.
Working to understand the people in your business – what they need to do, how they
need things to work, the challenges they are facing – is the biggest part of what we do.
It means we do more listening and less telling. It’s your business, not ours. You know it best, so we
will listen to you so that we can make your systems do exactly what’s required to hit your targets.
Evolution not revolution
When it comes to systems we believe in evolution not revolution.
Your old systems contain precious business information, and tempting as
it may be to wipe the slate clean and start all over again, throwing them
out entirely doesn’t make good business sense. We say, break the
problem down into smaller steps. Make changes as part of a rational
and sequenced process. Less drama, happier ending.
Partnerships make you better
Partnering with customers, partnering with other companies like Salesforce.com – it’s building
connections that makes you stronger and positions you for success. Choosing Desynit means
plugging into a powerful network.
We believe in being more open. We love to collaborate. We’re happy to put our hands up
and say we don’t know everything, but we do know who to ask for help. We believe in the
power of communities and we have created some great ones.
Working with Desynit means working collaboratively. Being open to new ideas is exciting
and challenging, and it’s the only way to make change happen.
Agile wins the day
There’s no room for waterfall development techniques when it
comes to integrating software projects. Get everyone involved, start,
adapt, develop, change, and repeat the process until you’re there.
Planning is just guessing. Trying, testing, adapting is the only sure
way to get your systems really performing.
Systems design is a craft
Systems design should be executed with pride
and stand the test of time. We’re proud that the
systems we build make our clients’ lives better.
This is our aim.
www.desynit.com
@desynit
Desynit Corporate Identity
Logo and roll-out of items

Service Icons

Tee-shirts

How to make
Salesforce
work for your
business
www.desynit.com
A Desynit guide
5
What can Salesforce
do for your business?
Let’s start with a quick recap.
What’s the point of Salesforce in the
first place? What is it exactly, and
what benefits can it deliver?
Salesforce is a CRM – helping
you create and manage great
customer experiences.
Every day, you have conversations with
customers and prospects about your
company and products. Customer
relationship management (CRM) is
the set of business processes and
underlying applications that helps
manage all your customer information,
activities, and conversations. With CRM,
your sales, marketing, and customer
service teams can understand every
customer and deliver the right message
or answer. By analysing this information,
you can make better decisions to close
more business, reduce the
cost of service, and keep every
customer satisfied.
A CRM in the cloud – your team
can use it anywhere.
CRM is shifting toward cloud
computing. Instead of buying and
maintaining expensive servers
and software to manage customer
conversations and information,
companies can use Web-based
(“cloud”) applications to run their
CRM – and get a high return on
their investment. Salesforce.com is
a leader in cloud computing, offering
a complete set of CRM cloud
applications, a cloud platform,
and a cloud infrastructure.
CRM cloud apps need to be easy to
use for sales, marketing, and service
professionals in any industry.
Salesforce gives you complete freedom
to customise the CRM for your
business. It’s the best way to boost
adoption and make sure your CRM
apps are working the way you do.
More than a CRM – a customisable
platform for all that you do.
Salesforce.com is not just a CRM;
it’s a cloud-based platform – a complete
IT infrastructure for your business
hosted on their servers on top of which
you can build bespoke applications to
suit your business requirements.
www.desynit.com
2
Welcome
to the Kingdom
of Salesforce
In the beginning there were
typewriters, pigeonholes, and
memos. Businesses operated to
the sounds of the return key and
the rustle of reams of papers.
The first of the big business system
empires was born in 1981 when Bill
Gates and Microsoft shared a vision
– a PC on every desk, software for
everyone and universal access for all.
Never mind that it was the same
business systems for everyone, and
one size had to fit all – Microsoft’s
empire started to grow. The world liked
the new vision more than typewriters,
pigeonholes and memos.
The kingdom of Oracle threatened,
yet still Microsoft ruled supreme.
But the world of business systems
moved on and more contenders
fought for the throne. In the early
1990s brave young start up Netscape
started speaking about a ‘web browser’
replacing an operating system like
Windows. Amazon and Yahoo were
introducing a new web based way of
life to customers, and the winds of
change blew stronger.
In 1998 Marc Benioff, a knight from
Oracle had a momentous dream.
The vision came to him in his sleep
– a tabbed browser. This was the
beginning of Software as a Service
(SAAS). Can you imagine a world
without it now?
zzz zzz zzz
”
“The vision
came to
Marc Benioff
in his sleep
– a tabbed
browser.
www.desynit.com
10
12 ideas to make
Salesforce work for you
Plan
Integrate
Manage
Learn
You’ll have heard the stories and maybe experienced it
first hand – many companies struggle to get value from
their CRM systems. Often this is less to do with the CRM
system and more to do with the way it has been set up,
implemented and managed.
Salesforce is a transformative system, but success is all
in the implementation. If you want to get real value from
your investment in Salesforce then take a deep breath
and focus on these twelve things.
www.desynit.com
Desynit
Salesforce Guide

Maintaining
the integrity
of our brand
www.desynit.com
Brand Guidelines
21
www.desynit.com6.
Website
The Desynit website was
designed to reflect our
new brand in every way
– colour palette,
typography, photography.
Content was written to be more
customer facing – less about the
technology and more about,
“What can we do to help you?”
Core services were given
clarity in terms of three distinct
sections and successful
customer stories were brought
to the fore-front.
11
www.desynit.com3.
Adding
Colour
Print Colour
This colour palette should
be used for printed material
– both digital and litho print.
Pantone colours can also
be used as references for
applications such as vinyl
graphics or signage if
requested or appropriate.
PANTONE 563
C54 M0 Y29 K2
PANTONE 5483
C65 M11 Y25 K27
PANTONE 4515
C13 M19 Y61 K30
PANTONE 7458
C53 M3 Y7 K9
PANTONE
Warm Grey 10
C24 M34 Y35 K63
PANTONE
Warm Grey 1
C3 M3 Y6 K7
80% BLACK
C0 M0 Y0 K80
PANTONE 7426
C5 M99 Y42 K21
PANTONE 384
C28 M4 Y99 K39
PANTONE 319
C62 M0 Y20 K0
PANTONE 7523
C10 M67 Y49 K23
PANTONE 303
C100 M47 Y23 K79
PANTONE 323
C97 M16 Y42 K60
23
www.desynit.com6.
Salesforce guide
An example of one of our
downloadable guides.
Demonstrating good use
of brand typography,
colour, graphic elements
and illustration.
How to make
Salesforce
work for your
business
www.desynit.com
A Desynit guide
10
12 ideas to make
Salesforce work for you
Plan
Integrate
Manage
Learn
You’ll have heard the stories and maybe experienced it
first hand – many companies struggle to get value from
their CRM systems. Often this is less to do with the CRM
system and more to do with the way it has been set up,
implemented and managed.
Salesforce is a transformative system, but success is all
in the implementation. If you want to get real value from
your investment in Salesforce then take a deep breath
and focus on these twelve things.
www.desynit.com
2
Welcome
to the Kingdom
of Salesforce
In the beginning there were
typewriters, pigeonholes, and
memos. Businesses operated to
the sounds of the return key and
the rustle of reams of papers.
The first of the big business system
empires was born in 1981 when Bill
Gates and Microsoft shared a vision
– a PC on every desk, software for
everyone and universal access for all.
Never mind that it was the same
business systems for everyone, and
one size had to fit all – Microsoft’s
empire started to grow. The world liked
the new vision more than typewriters,
pigeonholes and memos.
The kingdom of Oracle threatened,
yet still Microsoft ruled supreme.
But the world of business systems
moved on and more contenders
fought for the throne. In the early
1990s brave young start up Netscape
started speaking about a ‘web browser’
replacing an operating system like
Windows. Amazon and Yahoo were
introducing a new web based way of
life to customers, and the winds of
change blew stronger.
In 1998 Marc Benioff, a knight from
Oracle had a momentous dream.
The vision came to him in his sleep
– a tabbed browser. This was the
beginning of Software as a Service
(SAAS). Can you imagine a world
without it now?
zzz zzz zzz
”
“The vision
came to
Marc Benioff
in his sleep
– a tabbed
browser.
www.desynit.com
17
Customer story
Salesforce is a business-wide
success for The Retention People
The challenge
The Retention People is a small
business with a big reach — it has a
global customer base and locations
in the UK, the US and Australia.
Providing customer experience
management software and solutions
to leisure clubs worldwide, this
company is the fastest growing
business in its sector.
Sales and marketing director,
Justin Mendleton, recognised that
the company’s existing CRM system
just could not keep pace with the
growth of the business. With teams
on three continents, the Salesforce
platform was a great choice to allow
them to stay connected and work
towards shared goals.
Justin needed a system that connected
their teams by giving them a single
up-to-date view of their sales pipeline
and process. The challenge was to
get the people and processes at
The Retention People up and running
on the Salesforce platform in a short
space of time.
THE RETENTION PEOPLE
KEY FACTS
Sector: Customer Experience
Management Software and
Solutions to the leisure industry
Size: 19
Location: Bath, UK; New York,
USA; Canberra, Australia
www.desynit.com
Brand Guidelines

Desynit
Salesforce Surgery Promotion

Desynit
Marketing meets IT – infographic
Age
Been around the block
but looks much younger.
Appearance
Slick. Fickle. Flamboyant.
Ahead of the curve
What does she do?
The one with the lowdown on
what’s up. Spreader of messages.
Bit of a loud mouth.
Loves
Ideas, the big picture,
being talked about.
Idol
Lady Gaga. The way that woman
reinvents herself is an inspiration
Hates
Lady Gaga. Move over lady,
it’s time for something new.
Do say
“We want to go big on this.
Budget no problem”.
Don’t say
“I need a flyer”.
Secret desire
Not to have to try so hard.
Centre stage is exhausting.
Ms. Marketing Mr. I.T.
Age
35 give or take
a few years.
Appearance
T-Shirt. Converse.
Headphones.
What does he do?
Makes it all happen.
Gets on with it.
Loves
Getting everything to work.
Sorting out the details. Binary.
Idol
Ironman – part man part machine.
Automation doesn’t get much better than this.
Hates
Show offs. People who don’t get processes.
Taking his headphones off.
Do say
“I’m not anti-social;
I’m just not user friendly”.
Don’t say
“Have you tried switching it
on again and off again?”
Secret desire
To manage a
long-standing relationship.
CAN THIS BE A LASTING LOVE?
Desynit are a team of systems developers who understand both sides of the
relationship. Think of us as Cupid – drawing the star-crossed lovers together.
Sign up to our Marketing automation newsletter, and find out
how to make your systems lovable this Valentine’s day.
Desynit: making the marketing automation magic happen
MarketingMarketing
I.T.I.T.
But who’s going to play Cupid to this unlikely pair?
You’ve heard
the rumour…
Marketing and IT have been
getting pretty cozy these days.
Marketing Automation has brought
them closer together than ever…
and it could be all all systems go.
Age
Been around the block
but looks much younger.
Appearance
Slick. Fickle. Flamboyant.
Ahead of the curve
What does she do?
The one with the lowdown on
what’s up. Spreader of messages.
Bit of a loud mouth.
Loves
Ideas, the big picture,
being talked about.
Idol
Lady Gaga. The way that woman
reinvents herself is an inspiration
Hates
Lady Gaga. Move over lady,
it’s time for something new.
Do say
“We want to go big on this.
Budget no problem”.
Don’t say
“I need a flyer”.
Secret desire
Not to have to try so hard.
Centre stage is exhausting.
Ms. Marketing Mr. I.T.
Age
35 give or take
a few years.
Appearance
T-Shirt. Converse.
Headphones.
What does he do?
Makes it all happen.
Gets on with it.
Loves
Getting everything to work.
Sorting out the details. Binary.
Idol
Ironman – part man part machine.
Automation doesn’t get much better than this.
Hates
Show offs. People who don’t get processes.
Taking his headphones off.
Do say
“I’m not anti-social;
I’m just not user friendly”.
Don’t say
“Have you tried switching it
on again and off again?”
Secret desire
To manage a
long-standing relationship.
MarketingMarketing
I.T.I.T.
But who’s going to play Cupid to this unlikely pair?
You’ve heard
the rumour…
Marketing and IT have been
getting pretty cozy these days.
Marketing Automation has brought
them closer together than ever…
and it could be all all systems go.

Planning Ventures
Corporate identity

Planning Ventures
Corporate identity
Julie Laming MRTPI Director
call 07557 404336
email julie@planningventures.co.uk
visit www.planningventures.co.uk
tweet @Planningventure
call 07557 404336
call 07557 404336

I bought a
Life Cycle bike and I
love it! Knowing where it
comes from and that in buying
it I support such a great project
makes me feel good every time
I cycle – which is everyday!
Thank you so much!
Eugenia
I adore my
bike, it gives me a great
sense of freedom. It is such a
good quality bike at a very good
price. I never could have afforded
a new one – I am really grateful
to the project and tell all
my friends about it!
Helen
I was able to
buy an affordable
second-hand mountain bike
that has enabled me to get back
in the saddle after spending ten
years without cycling. I’ve been
really pleased with my bike,
using it regularly on the
streets of Bristol
Ben
I knew the basics,
from working on my own bike,
but I didn’t realise there was so
much more to learn. I’ve learnt
masses – and not just about bikes.
I’ve learnt general things about
employment, looking after tools,
keeping the workshop clean & tidy.
I am feeling much more positive now.
I’ve got my mind set on other
things and I want to try &
get a job when I leave.
I didn’t know
anything about bikes when
I started. I didn’t even know how
to fix a puncture. But I have picked
things up really quickly and I really
enjoy it. I am learning all the time.
I feel more positive; the opportunity
has made me realise that with time
and coaching I am able to
learn new things.
Life Cycle UK
Bike Back quotes poster

Bike
Back
Bristol
We collect u
nlovedbikes…
…
andbringthem
back to life!
Provides
affordable bikes to help
people on low-incomes
to start cycling
Educates
teaches prisoners workplace
skills, improving their
chance of employment
after release
Reduces
waste
refurbishing bikes
that would otherwise
go to landﬁll
How Bike Back works
Get involved!
www.lifecycleuk.org.uk/bike-back
Benefits
Life Cycle seeks
donations of unused,
unwanted and
unloved bikes.
Bikes are taken to
Life Cycle’s workshop
at HMP Bristol,
where we teach
prisoners the skills to get
them working again.
Refurbished bikes are
safety checked by
Life Cycle’s mechanics,
assisted by volunteers,
before being sold to the
public at affordable prices.
Life Cycle UK is a small, energetic charity which runs a
number of projects and services to help people through cycling.
Bike Back is an innovative
bike recycling project, run in partnership
between Life Cycle and HM Prison service.
Donate Drop off Buy Volunteer
Your old
unwanted
bicycle
The CREATE Centre,
BS1 6XN (Mon – Fri)
or Horﬁeld Prison
(Tuesdays only)
Handy with
a spanner?
Get in touch…
Buy a refurbished bike:
check the website for
our next sale date
Bike
Back
Bristol
We collect u
nlovedbikes…
dbringthem
back to life!
Life Cycle UK is a small, energetic charity which runs a
number of projects and services to help people through cycling.
Bike Back is an innovative
bike recycling project, run in partnership
between Life Cycle and HM Prison service.
Life Cycle UK
Bike Back infographic

SLOW
01 The slow ‘S’ & ‘L’ rule
On approaching a surface road-marking stating
the word ‘SLOW‘, the rider should position the front
wheel so that the bike will smoothly travel between
the letters ‘S’ and ‘L’. Failure to comply will curse
the next 5 miles of the ride with terribly ‘bad luck’.
02 The 2 bottle rule
Always leave the house with two bottles. On a hot day or
when taking part in a ride longer than 50 miles ﬁll BOTH
bottles with your chosen energy drink. On a ride shorter
than 50 miles, ﬁll the black-lidded bottle with drink and
use the blue-lidded bottle to carry food and gels.
team
03 The 3 pocket structure
From my riding perspective – Left Pocket: smartphone*
with relevant app recording ride, Centre Pocket: spare
inner tube, Right Pocket: energy snacks & glasses if I’m
not currently wearing them. *Location of smartphone
depends if you’re left or right-handed!
Cycling Obsessions
Personal Project

THIS WAY
HOME
THIS WAY UP
04 The ‘shop-stop’ dilemma
A constant dilemma of, ‘What if I need something on the
way there or indeed the way back?’ Every time I ride, I
must have space for some shopping and a four-pack!
The obsession of Rob Bushill from Really Useful Bikes.
05 The energy bar rule
Always take enough energy bars on a ride. Bonked* once
70 miles into a 90 miler, so now take 3-5 bars depending.
*Cycling term for completely running out of energy.
The obsession of GreatWestonRide.com
06 The coffee coin carry
Always carrying coins for a coffee stop
in an old camera ﬁlm pot – put coins
in size order, largest at the bottom.
The obsession of Zennor Vélo,
The (New) Bicycle Clothing Company
Cycling Obsessions
Personal Project

07 The ‘No Hands
Home Stretch’ Glide
My obsession is my favorite part of the ride.
Put your arms out, and glide home like an eagle.
Just watch out for merging 18 wheelers!
The obsession of ‘D’ via the Creative Cadence blog.
08 The ‘death-ridden
drain cover’ obsession
Drain covers are there for two things in life: access
and bringing cyclists off their bikes. Lethal in the wet
and pot-hole-esque when sunken. Avoid at all costs.
The obsession of Christian Tait from Creative Cadence.
Cycling Obsessions
Personal Project

Berwick Lodge
Christmas Brochure
Festive Restaurant
À la carte menu also available during December
R E V E L R I E S
Berwick Lodge’s stunning restaurant in the main house is
acknowledged as one of the most opulent restaurants in
the South West. Coupled with award winning food and a
fabulous array of wines, it’s the perfect venue to enjoy a
seasonal lunch or dinner during December.
S E A S O N A L L U N C H S E A S O N A L D I N N E R
Enjoy a special seasonal lunchtime
menu served daily in our restaurant.
Fabulous 3 course dinner set menu,
served in our stunning restaurant.
£25 per person
£30 per person Monday – Thursday
£40 per person Friday and Saturday
Christmas Celebration
PA R T Y O P T I O N S
E X C L U S I V E P R I VA T E
H O U S E PA R T I E S
E X C L U S I V E P R I VA T E
PA R T I E S I N T H E M E W S
S H A R E D
H O U S E PA R T I E S
On arrival guests are welcomed into Berwick’s galleried reception and cosy
Lounge, to sip a glass of mulled wine in front of crackling open fires, before
enjoying an award winning three course dinner with coffee in the stunning
restaurant.Then take to the floor and dance the night away.
Guests are invited to the hotel’s original and beautifully converted
stable block,The Mews, to enjoy their very own private party venue.
Our dedicated staff for your special event will welcome guests with
a glass of mulled wine on arrival and give you time to mingle and
chat, before enjoying a delicious, relaxed and informal cold buffet
ahead of an evening of fun and dancing.
For smaller parties of guests it is possible to share all the luxury of the Berwick
Christmas party experience with other select groups. Shared party nights are
available on Friday 5th,Thursday 11th and Friday 19th December.
£45 per person Sunday – Thursday
£50 per person Friday and Saturday
All good things must come to an end, so as the fabulous party evenings come
to a close, we will offer a transportation service for groups, from Berwick Lodge
down to a drop off point in central Clifton and Bristol, from where you can
arrange your own transport for your onward journey. (Small fee applies).
your carriage awaits!
A T T H E E N D O F T H E E V E N I N G …
£30 per person any day
Special
bedroom
rates for
party-goers
Christmasall
wrapped up
Roaring log fires, twinkling lights,
opulent decorations, delicious food
and sumptuous sofas to sink into
– Berwick Lodge has everything you
want for your luxury Christmas event.
Whether you are celebrating the
festive season with colleagues, friends
or family and loved ones, Berwick’s
selection of Christmas events offer
you a very warm, festive welcome.
Open up the
festivities…
Call 0117 958 1590 Email info@berwicklodge.co.uk Visit www.berwicklodge.co.uk

08
What is intelligent lead & case assignment?
Intelligent assignment is a way
for you to make sure you get
the right salesperson onto a lead
automatically (in Sales Cloud)
or the right agent on the case
(in Service Cloud).
Intelligent assignment
lets you automatically
distribute leads, cases or
opportunities depending on
the needs of your business.
Intelligent automation allows
you to automatically assign
work to your teams, based
on location, skills or working
hours (or whatever category
works for you).
Intelligent assignment is
flexible. As your business
scales or changes, you
change the rules, and your
system changes too.
Intelligent assignment plays
to the strengths of your top
performers. You can see
who’s performing best, and
assign your hottest leads to
your best people.
09
Get it right,
every time. Opportunity
Lead Case
4. Make your process fair
How do you choose which
lead goes to which rep?
Is your lead distribution
process smooth and fair?
What often happens without
distribution tools is that leads
go into a general pot where they
can be seen by all your reps.
With everyone looking at the
same list, you’ll often find some
reps cherry picking the ones
they fancy, while others get
left behind.
Intelligent lead and case
assignment makes your system
fit and fair for everyone. Make
it work the way you want it to.
Set up a round robin distribution
system, add in load balanced
limits, and optional weightings.
It means you can give more
leads to your senior reps at the
top of their game, and less leads
to trainees while they’re finding
their feet.
If you make it predictable
– and ensure everyone knows
the rules, it will run more
smoothly. Better for you,
better for your business.
16 17
Official
Sumo
Rulebook
Round-Robin and weighted
algorithms make our assignments
to reps fair and transparent.
This ranks among the absolute
“Must Haves” of Salesforce tools.
What our customers say
Jason Paquette, Sales Operations
Manager, Simply Measured
So what’s the answer?
Assigning leads and cases manually is
time consuming, costly and inefficient.
It hampers growth, and can lose you sales.
Automatic intelligent assignment
makes the process smoother,
fairer, and more efficient. It frees
up management time, and lowers
management costs – giving you
control over the process and the
power to grow your business.
Distribution Engine is an intelligent
lead and case assignment tool.
Native to Salesforce – your data
never leaves Salesforce – it works
seamlessly to give you total
control over your business.
Ready to try?
Download a free 30 day trial from
App Exchange and we’ll help you get started.
Find out more
Visit our website: www.nc-squared.com
Want to talk?
Contact us for a free demo or a chat about
intelligent assignment for your business:
hello@nc-squared.com
22 23
Your Guide to
Intelligent Lead &
Case Assignment
How to automate lead and case distribution,
improve efficiency and increase sales
Distribution Engine
Salesforce Lead Assignment Brochure

Desynit
Salesforce Sales Cycle Tour infographic
As Le Grand Départ gets ready to roll in the awe
inspiring hills of Yorkshire, we’d like to bring you
a whole new spin on the ‘sales cycle’.
So fill your bike bottles and saddle up,
we are going to take you on a journey…
A Salesforce Implementation – the first five stages
for a solid Tour de Salesforce.
Executive
Team
Project
Manager
Project
Sponsor
Salesforce
Consultant
Salesforce
Administrator
Lead
Developer
Business
Analyst
Salesforce
Users
The Teams
The Route
Stage 1 Project Initiation ‘The Business Case Gateway’
Stage Overview
Rugged start. Initial steep climbs to proposal summit, gathering momentum as key players
are determined. Unexpected twists and turns while gathering requirements.
Warning: Rapid downhill section from accepted plan to budget sign off likely to cause elation.
Time Schedule
Notoriously difficult to predict.
Beware false starts.
Key Riders
Strong start: Salesforce
consultant and Project Sponsor
Riding peloton: Executive Team
Don’t be a chaser. Stay ahead of the pack.
Find out how you can make a great start on Salesforce,
and win the race by visiting www.desynit.com/beststart
Stage 2 Build the CRM ‘Configuration Slopes’
Stage Overview
With initial choppy terrain conquered, teams now riding in packs.
Methodical progress towards mapped milestones.
Warning: Long sprint section. Keep pace steady.
Time Schedule
Time passes quickly. Great progress
expected. Beware unplanned detours.
Key Riders
Emerging leaders:
Salesforce consultant, lead
developer and project manager.
Stage 3 Bring in the Data ‘The Upload Adventure’
Stage Overview
Slow slog uphill, through the data cleaning and preparation stage.
Great visibility at the summit. Swift downhill finish with renewed sense of purpose.
Warning: Bad data conditions may cause delays.
Time Schedule
Overall, usually quicker than imagined.
Key Riders
Setting the pace: Salesforce
consultant and lead developer.
Stage 4 User Training ‘Adoption Mountain’
Stage Overview
Arguably the most important stage of all. Steep climbs in understanding, followed
by the freewheeling joy of knowledge. Yellow jerseys won and lost at this stage.
Warning: Don’t lose sight of the finish line.
Time Schedule
Caution: May take longer than you think.
Every second counts.
Key Riders
Leading the pack:
Salesforce Administrator.
Stage Overview Full team health check advisable at this point. Bumps in the road possible,
however main saddle sores easing. Warning: Make sure the roadmap is clear.
Time Schedule
How long is a road?
Key Riders
Coming into their own:
Salesforce Users.
Stages 6-21 ‘The Open Road’
Knowledge and capabilities grow as the route unwinds.
Beware – Challenges ahead as business requirements change.
Be prepared to cycle hard and build up speed. Special riders’ notes –
Investment into the system will peak and trough, but ROI will grow by the mile.
Stage 5 Managing Salesforce ‘Setting the Pace’
As Le Grand Départ gets ready to roll in the awe
inspiring hills of Yorkshire, we’d like to bring you
a whole new spin on the ‘sales cycle’.
So fill your bike bottles and saddle up,
we are going to take you on a journey…
A Salesforce Implementation – the first five stages
for a solid Tour de Salesforce.
Executive
Team
Project
Manager
Project
Sponsor
Salesforce
Consultant
Salesforce
Administrator
Lead
Developer
Business
Analyst
Salesforce
Users
The Teams
The Route
Don’t be a chaser. Stay ahead of the pack.
Find out how you can make a great start on Salesforce,
and win the race by visiting www.desynit.com/beststart
Stage 4 User Training ‘Adoption Mountain’
Stage Overview
Arguably the most important stage of all. Steep climbs in understanding, followed
by the freewheeling joy of knowledge. Yellow jerseys won and lost at this stage.
Warning: Don’t lose sight of the finish line.
Time Schedule
Caution: May take longer than you think.
Every second counts.
Key Riders
Leading the pack:
Salesforce Administrator.
Stage Overview Full team health check advisable at this point. Bumps in the road possible,
however main saddle sores easing. Warning: Make sure the roadmap is clear.
Time Schedule
How long is a road?
Key Riders
Coming into their own:
Salesforce Users.
Stages 6-21 ‘The Open Road’
Knowledge and capabilities grow as the route unwinds.
Beware – Challenges ahead as business requirements change.
Be prepared to cycle hard and build up speed. Special riders’ notes –
Investment into the system will peak and trough, but ROI will grow by the mile.
Stage 5 Managing Salesforce ‘Setting the Pace’

Capcon
Reality online stock management software – brand identity
RealityStock
Reality
Re
RealityStock
RealityAudit
RealityStock RealityTr
RealityAudit RealityInv

Stories Floral Design Studio
Brand identity

floral design studio
Julie Laming Stories Floral Design Studio 52 Jubilee Road, Knowle, Bristol BS4 2LP
07557 404336 julie@stories-fds.co.uk www.stories-fds.co.uk @LamingJulie
floral design studio
Julie Laming
07557 404336
julie@stories-fds.co.uk
www.stories-fds.co.uk
Stories Floral Design Studio
Brand identity

A journey
from DESPERATION
to enlightenment.
The
CAROLINE CHIKEZIE DAVID WEBBER VINCENZO NICOLI
M A R K H O L D E N
www.mhaglobalproductions.com
MHAGLOBALPRODUCTIONS PRESENTS
MARKHOLDEN CAROLINECHIKEZIE “THEDOUBLEDEAL” DAVIDWEBBER VINCENZONICOLI SAMWEST PATSYMCKAYMUSIC
BYDOUGROLLINSA FILM
NEILCOLLYMORESOUND
MIXEDBYEMMACOLLINSEDITED
BY MARKHOLDENPRODUCED
BY MARKHOLDENSTORYAND
WRITTENBY DOUGROLLINSWRITTENAND
DIRECTEDBYMAXBRILLDIRECTOROF
PHOTOGRAPHY PATSYMCKAYCO-PRODUCED
BY
facebook.com/thedoubledeal @thedoubledeal
MHA Global Productions
Film poster

HOME ABOUT US HOW WE CAN HELP DEPARTURE LOUNGE CUSTOMER STORIES BLOG USEFUL LINKS CONTACT
How Career Voyage can
help you
Career Voyage is a strategic career and talent planning business,
putting individuals at the helm of their career, doing great work
and being rewarded accordingly; and helping businesses to put
the right people in the right positions at the right time.
We’re flexible in our approach, offering both one to one and
online support, while taking a highly structured, pragmatic and
disciplined approach, and work towards delivering specific
and tangible outcomes for our clients.
Your Career Voyage: Talent
Management in the 21st Century
GUIDE
BOOK
How we can help you
to discover and
leverage your talent
tangibly and cost
effectively
BUSINESS
FRAMEWORK
Our highly structured
approach to
discovering your
talent & ensuring you
are getting the best
out of your career
INDIVIDUAL
FRAMEWORK
Whatever your
timescales, budgets
and needs, we have
an offer to suit you
INDIVIDUALS –
HOW TO TRAVEL
Helping INDIVIDUALS
discover their talent and
leverage their worth at work
Helping BUSINESSES
attract, manage, retain and
discover the best talent
My Career
As a Business
GUIDE
BOOK
ASK YOURSELF:
You can only plan your journey properly
once you know exactly where you’re going
Where do I
want to go
and how do I
get there?
Talent
Evaluation
GUIDE
BOOK
ASK YOURSELF:
Whose talents
will take my
business to where
it needs to be?
You’ll know exactly what you need to do once
you know the answer to this key question
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talent take you?
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Find out how to make
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LEVERAGE
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The ten things you must know
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21st CENTURY
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Our next event will be on
the subject of “Title to be
inserted here” on 22nd June.
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NAME SURNAME
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untur. Menimus quas
NAME SURNAME
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untur. Menimus quas
NAME SURNAME
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Who we
work for
online support, while taking a highly structured, pragmatic and
disciplined approach, and work towards delivering specific
and tangible outcomes for our clients.
Your Career Voyage: Talent
Management in the 21st Century
GUIDE
BOOK
How we can help you
to discover and
leverage your talent
tangibly and cost
effectively
BUSINESS
FRAMEWORK
Our highly structured
approach to
discovering your
talent & ensuring you
are getting the best
out of your career
INDIVIDUAL
FRAMEWORK
Whatever your
timescales, budgets
and needs, we have
an offer to suit you
INDIVIDUALS –
HOW TO TRAVEL
Career Voyage
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Work with us
GIVE SARAH A CALL ON: 01291 623502
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HOW WE CAN HELP YOU
TALENT DEVELOPMENT
FOR INDIVIDUALS
Career Voyage brings strategic focus to people
at critical points in their career. We help individuals
discover and take control of their options and
successfully steer a course to where their talents
are best suited and rewarded.
We treat your career as a business, guiding you on
your journey to making your career deliver the rewards,
benefits, and fulfillment you know it should.
Bespoke expertise
when you need it
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TRAVEL
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fellow voyagers!
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Never in history has there been a point at which human capital is so
diverse, demanding, valuable, competitive, stimulating and rewarding.
Never has the demand for talent been so pronounced.
And never in history have people demanded so much from their work.
Status, reward, benefits, working environment, stimulation, fulfillment,
continuous learning, social and networking opportunities, recognition,
balance, self actualisation… the list continues to grow.
We believe that the raising of the bar, both for individuals and organisations, is GOOD.
We believe that well motivated individuals, who take responsibility for their own
development and career progression, make the best employees. And we believe that the
organisations that are able to identify the people they need, not just in terms of skills sets
but in terms of mind sets, and then recruit, engage, motivate and retain the serious talent
in their sector will be the ones that outperform their competitors.
We’re experts in the business of career planning and talent management. Our team of HR
and recruitment experts, marketing gurus, social media whizz kids, business psychologists,
career coaches, business start up wizards et al are here to help you cut through the
confusion and deliver where it really counts – on your bottom line.
And whether your bottom line is financial or fulfillment related,
we deliver against brief every time.
GIVE SARAH A CALL:
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This is how work will be for the
brightest and best – and how
organisations need to respond to
the new normal to stay ahead.
WORK IN THE
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We work with businesses that want to make
the most of their talent; developing and
implementing frameworks to attract and
engage the best people to direct the
organisation towards its goals.
We believe that work in the 21st century resembles
nothing like the world has seen before. In a shifting,
changing landscape, we can show you the way.
A range of services we
can offer on request
BESPOKE
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FOR BUSINESSES
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diagnostics
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to top class talent
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STAGE 2
YOUR END GOAL YOUR VALIDATED AND REAL GOAL
Core strengths
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Motivation Values Core strengths
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STAGE 2 END GOAL:
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SUMMARY
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Journey Presentation

Discover…
B
the perfect winter party
this festive season
ook your party celebrations at
Averys Wine Merchants, Bristol
Delve deep in to the legacy of Bristol’s history to
the candle-lit cellars and unique historic atmosphere
of one of Bristol’s hidden gems. With a vaulted
ceiling chamber and aged wine barrels you can step
back in time to experience a party to remember
with great food, wine, music … exclusively for you
and your guests.
For full information contact McBaile Exclusive
tel: 01179 555 271 email: info@mcbaile.co.uk or visit:
www.mcbaile.co.uk/christmas-party-catering-bristol
Unique festive party
Book now for a
at Averys Wine Merchants with
McBaile Exclusive Catering
Starter packages include reception drink,
tapas selection, wine tasting station, bar,
DJ and disco.
Then build you perfect party with our great
value add-ons including live music, table
games, seated dinners and much more …
Taking bookings now for Christmas and
into the New Year.
For full information contact McBaile Exclusive
tel: 01179 555 271 email: info@mcbaile.co.uk or visit:
www.mcbaile.co.uk/christmas-party-catering-bristol
McBaile Exclusive Catering & Events
Averys Christmas Flyer

Prepared by our local chefs & delivered to your door
Take the hard work out of Christmas
this year and let our chefs at McBaile
Exclusive Catering do it all!
Our exceptional chefs will dress the turkey,
wrap the chipolatas, braise the cabbage, bake
the mince pies and deliver to your door in time
for Christmas Day… and the best bit is there
won’t be much washing up as it all comes in
oven proof, disposable trays.
Christmas
Dinner
just got better!
Great Christmas Food
For more information on delivery,
to order, or to find out about the
ultimate private chef experience…
Call 0117 9555271
Email info@mcbaile.co.uk
Visit
See overleaf for menu and prices
www.mcbaile.co.uk/
christmas-party-catering-bristol
Menu
Choose from a traditional Turkey, Goose,
Duck, Honey roast ham or Salmon and for
vegetarians a handmade walnut & cashew loaf.
Pork chipolatas wrapped in pancetta
Fresh Sage, red onion and cranberry stuffing
Roast Maris piper potatoes with a
seasoning of fresh herbs
Butter roasted Brussel sprouts with
lardons of bacon
Honey glazed roast parsnips,
sweet and crunchy
Red wine and balsamic braised red cabbage
Creamy bread sauce spiced with a little nutmeg
Real Roast Gravy made using authentic stock
Cranberry sauce
Christmas pudding, moist and rich;
laced with fruit and nuts
Brandy sauce and brandy butter
Fruit mince pies made with real
butter flaky short crust pastry
*Delivery times between 5-7pm on
Christmas Eve. Charges may apply for
delivery outside these times & to locations
outside our allocated delivery zone.
Adult £39.95*
Child £24.95*
Christmas Dinner Delivery Flyer

November 2014
Grace’s
Monthly Special
Product....... News .......
Homemade Soup
and a choice of freshly
baked savoury pastries.
There’s nothing better
to warm the cockles
this winter.
All for just £4.95
‘Winter fuel
packs’ logs, kindling,
firelighters, matches,
backing papers £17.00.
Pre-order your logs
before you arrive
and get free delivery to your
property (min 8 bags).
It’s never too late in
the year to enjoy the
beautiful Lower Mill
Lakes and what better
way to experience them
than to take a canoe
out! Hire yours at the
General Store activity centre.
15% off all bookings
this November!
Contact the store: Tel 01285 869 817 Email shop@lowermillestate.com
Keeping it local
we have recently added Butts Farm
to our selection of award winning
producers. Guaranteeing fresh, local
and quality meats, available now
from the General Store!
Something warm and hearty
for a night in by
the fire, pick up
a ‘Dine in-dulge’
ready meal, freshly
prepared by our
very own team
of chefs. Beef
chilli – the perfect
accompaniment
for bonfire night!
Something to celebrate in November?
November Calendar
McBaile Exclusive Catering provide guests at Lower
Mill with a fine dining experience to remember with
our private chef service. Enjoy an uninterrupted
evening of fine food and exceptional service in the
beautiful surroundings that Lower Mill has to offer.
Contact us for more information on
01179 555 271 or email info@mcbaile.co.uk
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 9am-5pm 2 9am-5pm
3 9am-5pm 4 Closed 5 Closed 6 Closed 7 10am-8pm 8 9am-5pm 9 9am-5pm
Remembrance
Sunday
Bonfire Night!
Sparklers ready!
On days when the shop is closed, please contact the McBaile team on 01179 555 271 and we will be
able to deal with any enquiries & endeavour to provide service outside the operating hours.
Monthly Farm Shop Newsletter

vital
It will increase in strategic importance: 42% of companies
see it as crucial to them now but 90% of companies we
talked to said it would be crucial in 5 years’ time.
Innovation is
for future success
01
0 5 10 15 20
Now
2 years
5 years
vital
for positive business impact
key insights on
1010 innovationinnovation
54% rated themselves as not effective in this area.
In fact, it was the lowest-rated skill. SMEs are better at it
than corporates: nearly 80% of corporates say they
are not very good at providing sufficient resources;
only half as many SMEs said the same.
ideas
Companies do not SUPPORT
with sufficient resource
02
ideas
rated themselves
as not very
effective
54%
54%
Corporates in particular value their
staff’s in-depth knowledge of the
Knowing LOTS
about your business
03
of companies
said innovation
would be crucial
in 5 years time
90%
90%
of corporates not
very good at
resourcing
80%
is
double-edgeddouble-edged
80%
54% rated themselves as not effective in this area.
In fact, it was the lowest-rated skill. SMEs are better at it
than corporates: nearly 80% of corporates say they
are not very good at providing sufficient resources;
only half as many SMEs said the same.
Using internal resources will remain
important, but the biggest change
in the future will be that more
companies will partner with
external organisations as a way
of solving innovation challenges.
PARTNERINGPARTNERING04
rated themselves
as not very
effective
54%
54%
Corporates in particular value their
staff’s in-depth knowledge of the
organisation, but this can also lead to
assumptions and means people are less
likely to notice and respond to market
changes and see the need for innovation.
Knowing LOTS
about your business
03
50% of companies rated
themselves very effective
at this. Idea generation is also
the primary area for future
staff development, emphasising
the need for people to maintain
their ability to generate ideas.
Organisations are good at05
of corporates not
very good at
resourcing
Whilst companies were great at generating ideas and pretty
good at selecting which ones to test, they are much less
Companies do NOT06
80%
is
double-edgeddouble-edged
will become MORE common
in the future
Internal Teams
Department
External Consultants
Partners
Buy in
Don’t need to change
Need to change but don’t know how
generatinggenerating
ideas
0%
10%
20%
30%
40%
50%
60%
Sharing
ideas
more
widely
Learning
from pilot
ideas
Providing
senior
support
Supporting
ideas with
resource
Creating
business
case
Selecting
ideas to
test
Linking
ideas to
strategy
Generating
ideas
ALWAYS SEEALWAYS SEE
their ideas through
80%
50% of companies rated
themselves very effective
at this. Idea generation is also
the primary area for future
staff development, emphasising
the need for people to maintain
their ability to generate ideas.
Whilst companies were great at generating ideas and pretty
good at selecting which ones to test, they are much less
effective when it comes to action. Three out of the four skills
that companies rated themselves least effective at were around
implementation or learning from ideas.
Companies do NOT06
skills companies rated
themselves least
effective at…
3 4OUT
OF
Only 29% of organisations
thought they had very effective
senior support. And, since
nearly 85% of organisations saw
this as crucial or very important
for their future success, getting
it right is vital.
There’s not enough consistent
to make things happen
07
senior support
Companies will find it difficult to progress and implement new
ideas unless they can find ways of combining people’s everyday
work with making valuable contributions to innovation.
08
generatinggenerating
ideas
0%
10%
20%
30%
40%
50%
60%
Sharing
ideas
more
widely
Learning
from pilot
ideas
Providing
senior
support
Supporting
ideas with
resource
Creating
business
case
Selecting
ideas to
test
Linking
ideas to
strategy
Generating
ideas
To justify time and energy spent on innovation,
the benefits for the company and customers need
must bring demonstrable value
09
0
2
4
6
8
10
12
14
Not at all
important
Somewhat
important
ImportantVery
important
Crucial
ALWAYS SEEALWAYS SEE
their ideas through
3 4OUT
OF
implementation learning
senior support
It will become more important to
balancebalance
the day job with work on innovation
innovation
to customers and internal staff
innovation
Companies will find it difficult to progress and implement new
ideas unless they can find ways of combining people’s everyday
work with making valuable contributions to innovation.
To justify time and energy spent on innovation,
the benefits for the company and customers need
to be clear. And for that value to be demonstrated,
organisations need to be able to take ideas
beyond concept and pilot to implementation.
must bring demonstrable value
09
Ideas generation, cross-functional
team working and the leadership
and management of teams
running innovation projects were
the top skills identified
Companies need to develop10
in 3 key areas to meet future innovation challenges
the day job with work on innovation
innovation
to customers and internal staff
innovation
capabilitiescapabilities
Leadership and management of teams
Ideas generation
Cross-functional teamworking
to discussto discuss
these ﬁndings and what
they mean for your business
call us on 07811 944782
TIME ENERGY IMPLEMENT?
Bluegreen Learning
Key Insights Infographic

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Unity Information Systems
78 Queens Road
Clifton, Bristol BS8 1QU
United Kingdom
+44 (0) 117 9858940
info@unity-is.com
Copyright © 2014 Unity Information Systems
Terms of Service • Privacy Policy
New from Microsoft .NET
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Who we work with
Run
Unity’s software solutions
come with an agreed warranty
period. Where appropriate,
we can provide on-going
support and hosting services.
Build
Developing and testing the
software solution. Working through
to user acceptance and preparing
plans for implementation and
handover to support services.
Think
Taking an idea and working with the
customer through project initiation:
benefits justification, scope definition,
stakeholder, quality, change and risk
management, use case definition.
We make key recommendations
and decisions on application
and technical architecture.
Bespoke systems development for
companies with ideas … because not
every business can be packaged
How it works Get in touch
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Home
What we do
About us
Case studies
Articles
Contact us
Get in touch
78 Queens Road
Clifton, Bristol BS8 1QU
United Kingdom
+44 (0) 117 9858940
info@unity-is.com
Copyright © 2014 Unity Information Systems
Terms of Service • Privacy Policy
Find out more
Get in touch
Talk to us about your business’
software development needs:
Case Study
Vodafone
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rrorit evellor sed untur? Menimus
quas quidem dia inullesed expe
re quat et omniam et evel et.
READ MORE
+44 (0) 117 9858940
info@unity-is.com
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info@unity-is.com
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possibly go in here
READ MORE
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+44 (0) 117 9858940
info@unity-is.com
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What we do
Software Development
Unity specialise in delivering bespoke, tailored software solutions to solve
almost any problem.
In today's environment, packaged and Saas solutions are becoming ever more
prevalent and sometimes offer a very real alternative to traditional bespoke
solutions. However, these solutions don't offer the flexibility often required by
non-standard processes or where businesses seek to gain competitive
advantage. In such circumstances, a bespoke solution is often the only option.
With over 10 years experience in building solutions with a variety of
technologies, we have developed a suite of processes, tools and frameworks
that enable us to quickly deliver high quality solutions within time and to a
fixed budget.
Contact us, to see how we can solve your problem with a high quality,
competitively priced, tailored solution.
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etus moluptati comnit aut quam quam, eligenimint idunt.
Bespoke systems development for companies with ideas
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Branding and website template pages

100 ideas
25 concepts
3alive
andwell 9products
launched
Howwe
INNOVATEhasto
Theoddsofinnovationsuccessareslim
so…webelieveinthinkingand
doing
DIFFERENTLY
getanswersyouYougeta
t
enablingyou
toproceedwith
highlevelof
We are an innovation consultancy that specialise in:
Uncovering untapped
brand opportunities
Building compelling
consumer brand ideas
CHANGE
100ideas
25concepts
3alive
and well9products
launched
How we
INNOVATE has to
The odds of innovation success are slim
so … we believe in thinking and
doing
DIFFERENTLY
We’ll
help you
unearth
questions
you didn’t
know to ask…
get answers you
didn’t
expect
to hear
and challenge
your current
thinking.
You get a
potent
recipe
that is highly
strategic,
practical &
immediately
“implementable”
enabling you
to proceed with
a high level of
confidence to:
Brief your
agencies
Direct product
development
Commission
quant. testing
Weareaninnovati
Uncoveringuntappe
brandopportunities
m
com
CHANGE oursecretingredients ourlatestlaunches
We don’t useYOU,
your stakeholders
or us… to shortlist or
narrow down ideas
We NEVER show
finished concept
boards…
We NEVER use
consumers as
judge and jury
of ideas…
Instead, everybody’s
ideas, hunches
and hypotheses
are explored
with consumers
Instead, we use
30-60 pieces of
deconstructed
visual stimulus
to break down the problem
(and reduce auto-pilot responses)
Instead, we work
co-creatively with
consumers in one-on
-one face to face
brainstorm sessions
We have created more than
25 new brands…
… and built
200+ innovations
1
2
3
4
We DON’T just
provide consumer
responses to stimulus
material – it’s easy
to just ask and listen
Instead, you get world
class creative problem
solving from highly
experienced
brand strategists
We have undertaken innovation
projects for clients including ...
RECENTLY WE
HAVE PIONEERED
INNOVATIONS IN JAPAN GREECE POLAND
GERMANY ALGERIA UK RUSSIA NETHERLANDS
The Strategy Distillery
Direct Mail piece

Allows them to
demonstrate clear
alignment with
business objectives.
Databuilt
Commerce can
help because
they offer …
4
A sophisticated
Google Analytics
capability to quickly
and accurately capture,
report and analyse data.
Databuilt
A6 promotional booklet
©2015 Databuilt Limited. Company #9355817. VAT #201478633.
www.databuilt.co
Databuilt Commerce is a web analytics
firm using Google Analytics to identify
data-driven insights and actions that
increase the return-on-investment of
websites, apps and digital marketing.
Contents.
Examples of
data-driven insight.
Why invest in
digital measurement?
Why clients will benefit
from data-driven insight.
Why Databuilt Commerce?
1
2
3
4
The little book
of analytics.
Databuilt
Commerce
2015 Edition
Helps them identify actions
that achieve customer
acquisition, engagement
and sales goals.
Increases their
understanding
of visitor
behaviour.
Improves their
decision making and
budget allocation.
Unlocks the value
of the data they are
already collecting.

April
19th 2015
Dr. BikeDr. Bike
mobile bike
maintenance
kids skills
sessions
pedal-
powered
fruit drinks!
SmoothieSmoothie
BikeBikeadvice on
active travel
Travel WestTravel West
try a tandem or
family bike equipment
LifeCycleLifeCycle
cycling for people
with differing needs
Wheels for AllWheels for All
Cycle
Sunday
free-wheeling
fun!
Free
community
event!
Activities include ...
April
19th 2015
To sign up visit: cyclesunday.eventbrite.com
@cyclesunday Cycle Sunday
Circular Road on the Downs
will be closed to cars from
8-11am. Come and join us for
a morning of cycling and
FREE family activities.
Free
community
event!
Designbycreative-cadence.co.uk
Bristol Cycling
Development SquadBristol Cycling
Development Squad
Cycle
Sunday
free-wheeling
fun!
Circular Road on the Downs will
be closed to cars from 8-11am.
Come and join us for a morning
of cycling and FREE family activities.
Designbycreative-cadence.co.uk
April
19th 2015
April
19th 2015
Free
community
event!
Free
community
event!
To sign up visit:
cyclesunday.eventbrite.com
Cycle Sunday
Identity and promotional materials

Life Cycle UK
Annual Impact Report
Thank You
BBC Children in Need
Big Lottery Fund
Bournemouth Borough Council
Bristol City Council
Bristol Green Capital 2015
The Clothworkers Foundation
Derby City Council
Henry Smith Charity
HMP Bristol and HMP Stocken
Imagine if Foundation
The MacRobert Trust
Quartet Community Foundation
The Sobell Foundation
Swindon Borough Council
St Monica Trust Community Fund
Trusthouse Charitable Foundation
These pie charts summarise the finances of the charity for the year end 31 March 2015.The surplus of £91k is due to several grants received at the end of this financial year for
expenditure next financial year, an increase in reserves to levels recommended by thecharity commission, as well as £19k designated to support the continuation of ourBike Back Bristol Project. The data is extracted from our full annual accounts,which were subject to an independent examination.
Charity number: 1077575 Company number: 3836786 VAT number: 192 5678 67
Registered Office: CREATE Centre, Smeaton Road, Bristol BS1 6XN
Bike Refurbishment £159,037and Prisoner Training
Cycle Training £102,445
Supported Cycling £92,939
Cycle Parking £38,505
Cost of Generating Funds £10,716
Governance Costs £6,874
Total expenditure £410,516
Grants and Donations £199,846
Income from
Charitable Activities
(Contracts & Fees) £298,346
Investment Income £3,161
Total income £501,353
Income Expenditure
Find out more at www.lifecycleuk.org.ukor call us on 0117 353 4580
Financials
Get involvedWe are enormously grateful to the 80+ individuals who betweenthem volunteered over 3,000 hours of their time this year to supportour work. If you are interested in supporting Life Cycle, why not:
Donate us your unwanted bicycle to refurbish
Volunteer with our projects
Book our “Dr Bike” mobile mechanic for your workplace or eventAsk your local Councillor to commission our Take a Stand® schemeSupport us with a regular donation
The difference we made
It’s very rare you come to prison
and find a job you enjoy. The bike
workshop keeps you occupied in your
mind and helped me realise what I can do:
before I could only fix punctures, now
I can do loads. I haven’t had a day off in
6 weeks – I ring my mum every morning
and say I’m going to work!
Prisonerat HMP Bristol
Mariatold us …
I’ve suffered from depression for
18 years and tried everything to manage
the condition. I wanted to cycle for years
but was terrified. I then found Life Cycle UK...
The impact cycling has made on my life is
indescribable. My fitness has greatly improved,
my depression lifted and I feel more happy
and free. Thank you for helping me make
a big positive change in my life.
Bill joinedour
Two’sCompanytandem
ridesafter losing his sight:
It was an extraordinary
experience, exhilarating and
one of the best things
I have ever done.
Kay,Over 55-s
rider said:
If it weren’t for you
I would never have
started riding again.
Eugenia bought
a refurbished bike
I bought a Life Cycle
bike and I love it! Knowing where
it comes from and that in buying it I
support such a great project makes me
feel good every time I cycle – which is
everyday! Thank you so much!
How we helped
Refurbished
Bikes
Supported
Cycling Activities
Our services helped people in Bristol, Derby,
Bournemouth and across the South West to access
the resources, skills and support to get cycling:
Our bike refurbishment programmes
teach prisoners mechanical skills and provide
affordable bikes to those on lower incomes.
Our inclusive cycle programme reaches
those who are excluded from cycling and
enables them to gain the positive benefits
that others take for granted.
Visually-impaired adults and
children enjoyed 1,728 hours
tandem cycling alongside
sighted volunteers.
Over 55’s took up 358
opportunities to join a gentle
group ride and make new friends.
Individuals experiencing mental
health issues took up 195
places on wellbeing rides.
542 young people benefitted
from free after-school and
holiday cycling activities.
Confidence
Training
Our training ensures people have the skills and
confidence needed to cycle on the roads and
teaches respect for cycling.
9-11 year olds learnt to cycle
safely with our Bikeability Team.
adults accessed confidence
boosting cycle sessions with
our expert instructors.
people learnt maintenance skills
to keep their bikes roadworthy.
HGV drivers received
cycle awareness training.
968
438
460
82
Cycle
Parking
Lack of cycle parking prevents people
from cycling. Take A Stand® helps small
organisations to install secure parking.
Small organisations were provided with:
new secure cycle
parking spaces954
People bought an
affordable bike
refurbished by
prisoners.
567 117 110 1,728
hours
358
opportunities
195
places
542
young people
Children exchanged
their outgrown bike
for a larger model.
Prisoners gained
new skills in bike
mechanics.
LIF103 Impact Report 2015_AWK.indd 3-4 07/08/2015 08:12
At Life Cycle UK we believe in the power of
the bicycle to change lives and the environment.
Cycling transforms people’s physical and mental
health: it offers freedom; independence; brings
people together and connects them to local
facilities and jobs – as well as offering a
low-carbon transport option that improves
urban environments for us all.
However, in order to start cycling many people
need a little extra training, encouragement
and support. That’s where Life Cycle UK comes in.
As interest in cycling continues to grow,
we are helping more people than ever to
unlock the benefits of two wheels …
Impact Report 2014-15
0 500 1000 1500 2000 2500 3000 3500 4000 4500
2011-12
2012-13
2013-14
2014-15
Growing
Demand
4169
3539
3135
2887
Year
on year
growth
Total numbers directly engaged
Introduction
cycleuk.org.uk
53 4580

What our clients are saying
“Ebita iusapedit modios dit vollabo
rrorit evellor sed untur. Menimus
quas quidem dia inullesed expe re
quat et omniam et evel et, consequi
od elit, sediam, in pliquia alic
temoditaqui rendigniat velitem
porporia est eossin et excest ut
harum dem id ut et utemostrum.”
Name Surname, Company
What we do
SALESFORCE
ADVANCED
CUSTOMISATION
Aditium volenis vel
maximpor sequate nam
dipsunt. Ugia dollorrum
eatio eostium ommo.
Aditium volenis vel
eatio eostium ommo.
Partner with us for fast delivery of key technical projects that take your business to the next level.
Aditium volenis vel
eatio eostium ommo.
APPEXCHANGE
PRODUCT DESIGN
AND BUILD
SALESFORCE
IMPLEMENTATION
Salesforce innovators – special projects
for ambitious enterprises
Desynit deliver technically pioneering projects on the Salesforce
platform that define where your organisation goes next
Home Who we are What we do Success Stories Community Zone Blog Contact
Contact us
SUBMIT
First Name
Last Name
Company
Email
Sign up for the Desynit
Good Systems Newsletter:
Newsletter
Have you got a systems
challenge that needs solving?
See if we can help.
Give Shaun a call on:
0117 373 6788
Work with us Stay in touch
appexchange
Who is Desynit?
Desynit is a highly technical and agile team of developers that helps large organisations innovate.
MEET THE TEAM
Choosing
Desynit means
plugging into
a powerful
network
MANIFESTO
Read more
about what we
can promise
in our
Good Systems
Manifesto
READ OUR STORY
Where does
Desynit
come in?
Join the Desynit Community
Let’s play to our strengths. Partnership makes you powerful.
Plugged into the Salesforce community, we’re firm believers in
the power of partnerships to strengthen organisations.
FORCEWEST
COMMUNITY
JENNY’S
ADMIN TIPS
DESYNIT
DEVELOPERS
What our clients are saying
SOME OF THE APP PROJECTS WE’VE DELIVERED
Sigma
Catalog
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Sigma
CPQ
Logo
Accident
Alert
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APP EXCHANGE SUCCESS STORY
“I’m very happy with the
outcome. I’ve also been
impressed by the quality
of the end result.”
Rob Hingston,
Director of Products,
Sigma SystemsBRIEF DEVELOPMENT
APP DESIGN AND DEVELOPMENT
APP PACKAGE BUILD AND TESTING
PASSING THE SECURITY REVIEW
LICENSING MANAGEMENT
APP UPGRADE AND SUPPORT
AppExchange
Product Design and Build
Getting your ideas into the AppExchange
With a successful track record of designing, building and delivering Salesforce apps
for the Appexchange, we can guide you through the process, from start to finish.
SOME OF OUR ADVANCED CUSTOMISATION CUSTOMERS:
When your requirements go
beyond clicks and configuration
Our team of certified Advanced Salesforce developers and technical architects can
provide the skills and experience you need for your Salesforce customisation project.
Using Apex, VisualForce and the Force.com platform, no solution is too complex.
BRIEF DEVELOPMENT
PROOF OF CONCEPT BUILD
CUSTOM DEVELOPMENT & INTEGRATION
SALESFORCE CUSTOM COMPONENTS
ADVANCED SUPPORT
“Ebita iusapedit modios dit
untur. Menimus quas quidem
dia inullesed expe re quat et
omniam et evel et, consequi
temoditaqui rendigniat
velitem porporia est eossin
et excest ut harum dem id
ut et utemostrum.”
Rose, Virgin Galactic
SUCCESS STORIES
Advanced Salesforce Customisation
Advanced
Salesforce
Customisation
AppExchange
Product Design
and Build
Salesforce
Implementation
What we do
Home Who we are What we do Success Stories Community Zone Blog Contact
Desynit
Website template pages

admin
Unofficial
guide to …
Dreamforce
2015
Top San Fran
drinks and
dining hangouts
PAGE 04 - 05
Why it pays to
get certified at
Dreamforce
PAGE 03
Jenny’s Dreamforce
hotpicks for Admins
PAGE 10
INSIDE
Anyone for cocktails? Certify yourself! ‘Not to miss’ events
Your Admin Hangouts
05
Happy Hour
There are lots of ‘not so secret’ after parties to attend that I am sure you are aware of, but the
APPIRIO customer event party, is “way more fun and social”, according to Geraldine, who also
advises on heading over to the APPBASH if you can squeeze it in.
But if you are wanting to head out into San Fran and sit at a bar with your community peers, pick
any happy hour, but after that Ryan advises heading over to PANDORA KARAOKE BAR, but
beware there are a lot of your peers hogging the mic in there.
OR if you want to find me then I will most certainly be in this place thanks to Simon Lawrence
recommendation – TONGA (they have a band playing on a boat in the middle of a swimming
pool and your cocktail comes in a coconut)!
If you are after meeting Steve Mo – just visit any place that sells Pliny the Elder (not sure how
popular that is out in San Fran, so hopefully you won’t have you go to too many bars ;) )
Unofficial guide to
Dreamforce 2015
Is this the Salesforce
event of the year?
“Is there any other event? – MIKE GERHOLDT
“A chance to live in the
land of Salesforce. Guys,
the view from the inside
is AMAZING!”
RYAN HEADLEY, MVP
Who would
question whether
Dreamforce is the SF
event of the year?!
Well me (even if it is
rhetorical). But for those
who need reminding
why this event is
so special then
read on …
#1 It’s SO cool!
Dreamforce is HUGE – It really is. Last year alone saw
over 135k registered attendees, from 91 different
countries, spread across 18 venues, attending
1,450 sessions, listening to 20 different live concert
performances whilst drinking 5k gallons of coffee to
keep ‘em going. Phew. I think I’m going to need one
of those coffees!
#2 It’s bloomin’ marvellous!
Lots to learn with over 1,500 sessions (including 142
Admin Sessions), 188 hours of Salesforce Training and
one hell of a line up of keynote speakers, it will be tough
for anyone not to feel inspired by the end of Dreamforce.
#3 It’s one big celebration!
ADMIN DAY, ADMIN DAY, ADMIN DAY.
Yes, an entire day to celebrate just how AWESOME
we admins actually are. See you on the 17th September
for treats, contests and surprises!
“It’s a SF sensory experience
… the tastes, the smells,
sights, sounds. They will
last a lifetime!”
JENNIFER WOBSER, MVP
PSSST!
Word in the woods is that the Admin
Zone is taking a new path this year …
Expect something Different Folks!
#AdminLodge
02
Unofficial guide to
Dreamforce 2015
The Good
Salesforce
Admins’
Manifesto
Good systems change your life,
we’ve said it before, and the
Salesforce platform is a great system
on which to build your organisation.
We hope that we made it loud and
clear though – great technology is
only part of the picture. What we
know is that behind every SF business
success story, there’s a going to be an
even greater Admin working hard to
keep everybody happily on track.
Our Good Salesforce Admins’ Manifesto
is for every Admin out there, putting in
the time behind the setup menu, to
make your systems stronger, better
and safer every day.
This is what we believe makes us
great admins. This is our manifesto.
Community makes you stronger
Questions answered, solutions found, meetups,
on demand peer expertise; with a
community this good, you are
never far from the support you
need. That’s because every
Admin knows that being part
of the Salesforce community
makes them stronger, and as a
result, it makes the organisation
we work for even stronger too.
Wear your certs with pride
Getting your Salesforce Admin Certificate
means you are apart of a pretty
exclusive club so wear your badge
of honour with pride. Not
only that but we support and
encourage anyone who is yet
to gain their certificate, as it’s
TOUGH (and some of the best
Admins around didn’t pass first
time around. True story).
All admins are craftspeople
Every Admin should be proud of the part they play
at their place of work. We are the
guardians of the system, the
defenders of the data, the
upholders of the workflows.
In short we are the platform’s
craftspeople. We take pride
in our work and find beauty
in elegant solutions to
tricky problems.
The AppExchange gives
you superpowers
The AppExchange is one huge store of preconfigured
solutions to problems you didn’t even
know you had…yet. When you’ve
got apps like this on demand,
then you can be sure that there
is a (power) tool for every tricky
situation. Admins know that using
the AppExchange wisely gives
them superpowers.
A heart for clicks with a head for code
While we can almost rule the world with clicks,
we know that our secret weapon
is to still have a head for code...
or in other words a logical,
programming mindset.
That’s what really makes a good
admin brilliant. Clicks and code
can coexist, and knowing when
to deploy one above the other
is our special skill.
Change is good
Three times a year the seasonal Salesforce winds
of change blow strong, and that means one thing:
a new release. New features, new
functionality, new ways of solving
old problems, every Spring,
Summer and Winter. Change
can be tough, but Salesforce
Admins know that this is what
keeps their platform a living,
breathing place to do business.
(code)
11
CRAFTSPEOPLE
Unofficial guide to
Dreamforce 2015
Desynit
Online pdf magazine page samples

Chartership for
Product Designers
is a roaring success.
The IED (Institution of Engineering Designers) is delighted to announce that the
Chartered Technological Product Designer (CTPD) registration launched in
July 2015 is proving to be a popular and sought-after qualification.
www.ied.org.uk
CTPD is a unique Chartership, developed specially for
designers working in Product Design with the specific aim
of providing professional recognition, support and
registration to designers, on a par with their colleagues
who register as Chartered Engineers, Chartered Scientists
or Chartered Environmentalists.
The IED has been granted licence to award Chartered status to Product Designers
by decree of the Privy Council, the Chartership is a competence–based registration,
focussing on the abilities and skills of the designer.
The first few registrants include Dr Ben Watson from 3M,
Dr Caroline Simcock from Dyson and Mr Ian Callum, Chief Designer at Jaguar.
A Unique Chartership
IAN CALLUM
Director of Design for Jaguar said:
“The introduction of CTPD is a
vital development for professionalism
in the design community.
The Chartership recognises and
values the hard work, expertise
and commitment to excellence
demonstrated by product designers.
It was an honour to become one
of the first recipients.”
DR CAROLINE SIMCOCK
Dyson said:
“CTPD is exactly what the industry
has been crying out for; a means for
product designers to differentiate
themselves. With CTPD they can
demonstrate their professional
standing and experience.
A great opportunity for all
aspiring product designers.”
DR BEN WATSON
3M said:
“Product Design, is not only about
technical competency, but an
inclusive and collaborative way of
thinking to resolve some of the world’s
most complex challenges through
technical, commercial and humanistic
perspectives. CTPD is a way to
recognise the unique space occupied
by these diverse professionals, that
operate at the most senior levels
in all sectors of business and
technology leadership.”
The development of the
Chartership is supported
by the Design Council,
who urged all who work
in Product Design to
take up the opportunity
of registration as a
professional, via peer
review by those working
in the industry.
Professional Registration
JOHN MATHERS
CEO Design Council said:
“This Chartership is a welcomed and
timely development for the Product
Design community, we think it will
be of great value to those working in
technological product design and their
employers, helping to identify those
designers who have reached the stage
in their careers which enables them
to become professionally registered.”
In future, the IED will
introduce accreditation of
degree-level courses towards
the Chartership and are
very excited to be able to
exclusively offer a professional
registration tailored specifically
for those professionals
working in technological
product design.
To find out more, go
to the IED website:
http://www.institution-
engineering-designers.
org.uk/membership/
becomingamember
Institution of Engineering Designers
Press Release Booklet

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