Content Theme Infographic

1. CONTENTTHEMES
Denotes the overall tone, appeal, and execution of content as it pertains to scripting, visuals, music,
graphics, emotion, and intended impact on the audience giving decision makers a Call to Action (CTA).
1 1 C A T E G O R I E S
CORPORATE/TECH ROCK N’ ROLL
URBAN HIP SYMPATHETIC
CHEERLEADING COMMON GROUND
ABSTRACT/BIZARRE VANILLA
SHOCK & AWE ASPIRATIONAL
COMICAL/HUMOROUS
Functional, systematic, informative, technical, clean, simple, exact, mission
critical call to action, focused on how and why.
Loud, flashy, sexy, fast paced, bold, in your face, idyllic, edgy, adrenalized,
lifestyle choice, call to action is rebellion.
Hipster, colorful, vibrant, underground, urban elite, city focused, busy,
cosmopolitan, dynamic, pop culture, call to action free spirited.
Emotional, pulls at heartstrings, life or death, serious, delicate, concerned, the
ability to find happiness and peace, call to action progress.
Inspirational, community, group leadership, aspirational, evangelizing product or
service, limitless possibilities and potential, call to action networking.
Holistic, wholesome, focused on community, service, helping people, personal
touch and appeal, familial, social progress, call to action a higher purpose.
Non related to product or service, oddity to create lasting impression, pushes the
limits of social norms, artistic, drastic, whimsical, no call to action.
Generic, safe, unassuming, informative, mundane and assumed, status quo,
nonjudgmental, calm, call to action none.
Unthinkable, unseen, outlandish, daring, adventurous, impossible, makes
audience wonder how, strikes at the core of potential, call to action take a chance.
Possibility, belief, the ability to attain the unattainable, piece of mind, security,
steady approach, step by step functional process to success, call to action process.
Funny, ironic, hyperbolic, dark, unsafe, edgy, forward thinking, breaks cultural or
social norms, cultural currency, call to action none , currency is being memorable.